Every Liverpool 20-21 Away Shirts Looks Different - Here Is Why
The Liverpool 20-21 away kit is set the latest example in a series of kits where every single shirt seems to have a slightly different design.
The club recently shared pictures from the away kit setup at the official store and it seems to prove the point - when inspected closely, no two shirts of the ten on display are exactly the same.
It's definitely an interesting 'feature' and something we could observe with a number of other shirts over the past few years.
But if you take a very close look, the patterns are actually not entirely random but more so just offset from jersey to jersey.
In production, while we cannot prove it of course, the pattern is printed on a roll of fabric, tiling along the length of it, before the different shirt panels are cut out and later sewn together. It also appears that two or more shirt fronts fit along the width of the fabric as elements of the design appear offset to the right and left on the finished product as well.
Either way, we think this adds another edge to this design and makes the buying process in-store a lot more interesting - people buying online will of course receive a random one and not get the opportunity to 'choose' the exact design.
Let's hear your thoughts on this interesting detail of Liverpool's 20-21 away kit in the comments below.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.
