Brighton & Hove Albion Announce SnickersUK Sleeve Sponsor Deal - Debuted Against Chelsea

Tuesday, 15 September 2020
Premier League club Brighton & Hove Albion already last week announced that "longstanding partner will become the official sleeve sponsor for the men’s first team for the 2020-21 season." Brighton debuted the new sleeve sponsor against Chelsea on Monday 14th September.

Snickers Workwear develops innovative and technical workwear for men, women and children. The company is based in East Sussex near Brighton.

SnickersUK replaces JD Sports, who had been Brighton's sleeve sponsor since 2017.

SnickersUK Replaces JD Sports As Brighton Sleeve Sponsor

The Brighton SnickersUK sleeve sponsor deal will see the company build on their existing partnership by appearing on the left arm of both the new first-team home and away shirts, as well as the third shirt.

Albion’s Head of Commercial Russell Wood said, ‘’ are loyal sponsors and supporters of the club. We’ve been delighted to help support the expediential growth of their business which has seen their support grow from a local sponsorship to a global partnership and now they are a top-tier partner. You certainly cannot miss if you are an Albion fan.’’

Chris Ruff, Managing Director of, said, “We are delighted to continue our partnership with the football club after what has been a difficult period for everyone. We are not just sponsors we are fans too, and it is fantastic that we have been able to add the first team sleeve sponsorship to our longstanding relationship."

Fans who have bought a shirt can have the new SnickersUK sleeve patch applied for free from Tuesday 15 September in the club’s store.

Do you like the appearance of the SnickersUK logo on Brighton's kit? Comment below.
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