Crazy Köln 2020 Karneval Kit Released
Update: 1. FC Köln debuted the special Karneval shirt in the friendly against Bochum yesterday. We expect them to wear it in the next Bundesliga match again (vs Union Berlin on November 22 2020).
Köln 2020 Karneval Trikot - On-Pitch
Just as in the six previous years, German club 1. FC Köln released a special Karneval shirt.
"This year the carnival revellers have to do without many things - but not the FC carnival jersey".
"This shit will pass at some point, and the happy times will return." ❤🤍
— 1. FC Cologne (@fckoeln_en) November 11, 2020
The sale of every kit will see a symbolic €1,11 go towards culture scene in Köln.
The #effzeh Karneval kit is now available 👉 https://t.co/bbTqPUBDhz pic.twitter.com/ddHpgkpZSk
Köln 2020 Karneval Kit
This is the Köln 2020 Karneval football shirt, made by Uhlsport.
The Uhlsport Köln 2020 Carnival shirt boasts a garish design inspired by a rag clown look, which is probably one of the most popular and classic costumes in Cologne carnival.
The Uhlsport 1. FC Köln 2020 Karneval jersey has a clown design in red-white with 11 "kölsch elements" - things typical of the carnival of Cologne.
Köln 2020 Carnival Jersey - Features
- The seventh carnival jersey of the FC
- Clown design in red-white with 11 kölsch elements
- Applied city coat of arms on the front
- Embroidered FC logo
- Embroidered Kölsche (carnival) elements on the sleeve and waistband (kitten, cathedral, crown from the city coat of arms)
- Reusable gym bag (Gymbag) as packaging in a cloth clown design
- The 11 kölsch elements: 1) Kätzchen (fool's cap), 2.) cathedral, 3rd) Hennes, 4th) drums, 5th) RheinEnergieStadium, 6th) cable car, 7th) Colonius, 8th) Strüßje, 9th) tear (city coat of arms), 10th) crown (city coat of arms), 11) Camels (streamers)
Crazy shorts and socks complete the new Uhlsport Köln 2020 Carnival uniform.
- FC Köln's new 2020 Karneval kit retails at € 87,72.
The Koln carnival keeper jersey is blue and yellow with the same extraordinary design.
Do you like the new 1. FC Köln Karneval kit? Drop us a line below.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.
