Reebok Loses Out: AS Roma To Officially Announce New Balance Kit Deal Soon
Update: As expected, Italian website il Romanista reports that AS Roma has agreed to a three-year contract with American sportswear brand New Balance. The deal will initially run for three years and the crucial point is that AS Roma gives a better fixed amount a miss in favor of earning a "larger percentage" of sales. This also means that a deal with Reebok was totally fabricated.
AS Roma did already receive the first shirt samples
Interestingly, the capital city club did already receive the first shirt samples, and especially the third jersey "looks striking". In other news, Roma is currently negotiating an extension of their sponsorship deals with Qatar and Hyundai which will both expire this June.
Original Story: AS Roma are set to announce New Balance as the club's new shirt supplier, according to RomaPress. This confirms our earlier suspicion of New Balance being by far the most likely choice for the club.
Having also held talks with the likes of Adidas, Castore and Under Armour, Roma will receive an annual base sum of just €4 million according to a source from club owners Friedkin Group. However, the club will earn a "significantly larger percentage" of sales, which had been a major criticism of the previous Nike deal.
Roma had announced in July that the deal with Nike would end earlier than planned, after the current 2020-21 campaign.
It remains to be seen whether New Balance will already be the club's shirt supplier in the 2021-22 campaign or if we will once again see in-house kits due to the little amount of time left until then.
Are you glad to see Roma likely team up with New Balance rather than Adidas or Castore? Comment below, and check out the 21-22 Kit Overview for more.
Vintage Football Shirts
from Cult Kits
2002/03 Real Madrid Zidane #5 C/L Centenary Home Shirt (M) Adidas
Bad Tackle – Tote Bag
1990/93 FC Lugano *Mint* Home Shirt (XL) Hummel
1998 Dreamers L/S Away Shirt 'England' (Multiple Sizes) Cult
1994 France -96 Reusable Face Mask
2022/23 Newcastle United Bruno G. #39 Away Shirt (XL) Castore
2011/12 Torino Home Shirt (M) Kappa
2010/11 Denmark *Player Issue* GK Shirt (XL) Adidas
2018/19 Russia *BNWT* Home Shirt (S) Adidas
2007/08 Sheffield United Hendrie #11 *Match Worn + Squad Signed* Home Shirt (M) Le Coq Sportif
Turkey 2026 World Cup Pre-Match Shirt Revealed - Streamlined Nike Template for Smaller Nations
Nike's preparations for the 2026 World Cup are being finalized with the reveal of the new Turkey pre-match shirt.
Rather than receiving a bespoke design, the new Nike Turkey 2026 World Cup pre-match jersey utilizes a highly visible, streamlined template that the American sportswear brand will be rolling out across its wider portfolio of sponsored national federations.
The defining feature of the Turkey 2026 pre-match shirt is its bold, all-over geometric graphic. The template consists of tightly packed, wavy zig-zag lines that warp and curve to create a dynamic optical illusion across the entire torso and sleeves. For the Turkish national team, this busy pattern is executed in vibrant, contrasting shades of red and dark orange.
Nike is applying this exact same streamlined template to several other national teams, simply adjusting the color palettes to suit each country. European sides like Norway and Finland, alongside South American heavyweights Uruguay, will all sport identical pre-match designs featuring their respective national colors applied to the same wavy graphic.
What are your thoughts on Nike utilizing a shared, streamlined template for its 2026 national team pre-match shirts? Let us know in the comments below.
