Hertha Berlin Finds New Main Sponsor For Rest Of Season
Dec 29, 2020, by Chris
After months of searching, Hertha BSC has found a new shirt sponsor for the rest of the current season.
Homeday Logo To Be On Hertha Kits Until End Of 2020-21 Season
As announced on Monday, the brokerage company "Homeday" will join Hertha on January 1. After the commitment as a main sponsor, the Berlin company from the real estate industry joins the so-called exclusive partners from the next season. This commitment is initially contractually limited until the end of June 2024.
Hertha will receive 3 to 4 million euros by the end of the season
No details were given about the amount of the financial outlay, but according to "Bild" Hertha will receive 3 to 4 million euros by the end of the season.
"We are pleased that the good and intensive talks with Homeday could be brought to a successful conclusion," said Ingo Schiller, managing director of finance at Hertha BSC. "We are convinced that we will achieve our common goals with this long-term partnership."
The partnership was brokered by marketing agency SPORTFIVE
"I am delighted that the constructive talks with Homeday in close cooperation with Hertha BSC have now led to this pleasing result. Homeday is a high-growth, nationwide company that will show itself to be a committed and value-added partner on Hertha BSC's high-reach jersey breast," said Hendrik Schiphorst, managing director of SPORTFIVE Germany. SPORTFIVE has been Hertha BSC's marketing partner for many years and once again brokered the partnership with the new main sponsor.
Homeday replaces Tedi as Hertha BSC's main sponsor. At the end of July, Hertha officials had reached an agreement with the then main sponsor "Tedi" to terminate the contract early. The contract with the discounter would normally have been valid until the end of the current season. Tedi had been Hertha's main sponsor since 2018.
It remains to be seen who will take over the advertising space on the front of the jersey after "Homeday" next summer.
Keeper kit
Do you like the look of the Homeday logo on Hertha's kits? Share your thoughts in the comments below.
Steven Bergwijn Wears Unreleased Nike Kobe Mercurial Boots
The Nike Mercurial Mamba soccer cleats are set to be launched on Saturday, September 19, 2026.
Concept: What If World Cup Winners Wore Special Badges on Club Kits?
A creative concept visualized by Bleacher Report has sparked discussion among kit enthusiasts, posing an intriguing question: what if players who have won the FIFA World Cup were allowed to wear a special champion badge on their club kits? Under current FIFA equipment regulations, only reigning national team champions and Club World Cup winners are permitted to sport the official FIFA Champions Badge, but bringing an individual achievement patch to the club stage introduces a bold twist to modern shirt details.
The mockups feature World Cup winners wearing a sleek, gold trophy silhouette on their kit sleeves stamped with the year of their international triumph. The concept envisions players like Lionel Messi donning a 2022 patch on his Inter Miami shirt, Kylian Mbappé carrying a 2018 badge in Real Madrid white, and Rodri sporting a 2026 mark. It serves as an immediate visual marker of football's ultimate honor, staying with the player regardless of their club transfers.
In reality, domestic leagues and confederations enforce strict uniform guidelines that limit sleeve real estate almost entirely to league badges, sleeve sponsors, and charitable campaign logos. While regulatory hurdles make such a badge virtually impossible in professional football, the visualization offers a clean and compelling look at how personal legacy could be integrated into club kits.
Inter Milan 26-27 Third Kit Debuted
Inter Milan officially debuted their new Nike 26-27 third kit on the pitch during a dramatic 5-3 Serie A comeback victory against Udinese at the San Siro, just hours after its official unveiling.
Taking inspiration from the Nerazzurri's iconic look from the late 1990s, notably referencing the 1997-98 and 1998-99 shirts. the new third kit is built on a stone-grey 'Iron Ore' base featuring a subtle tonal jacquard pattern. The centerpiece of the design is a prominent black horizontal chest band accented by a thin 'Blue Spark' lower stripe. Bright 'Speed Yellow' details are applied to the Swoosh, the two-starred club crest, the Betsson.sport sponsor, and retro-styled 1990s font names and numbers.
