Full Rebranding: All-New Montreal FC Logo Revealed
Jan 14, 2021, by Simon
Today, the professional Canadian soccer team Montreal Impact based in Montreal, Quebec unveiled an all-new identity, club name and logo. From now on, the MLS club from Montreal will be known as Club de Foot Montréal instead of Montreal Impact.
Always forward. Droit devant.https://t.co/13ApWkkFi2 #CFMTL pic.twitter.com/Ppxuk1f9Go
— Club de Foot Montréal (@clubdefootmtl) January 14, 2021
With this rebranding CF Montréal strives to stronger represent the city's unique culture that combines the best of North America and Europe. It is also a city of languages as around 30 different ones are spoken and Montreal resides in the bilingual part of Canada where English and French are common. Additionally, Montreal is a city of culture that produced a lot of Jazz icons like Oscar Peterson, Myron Sutton and Oliver Jones, amongst others.
In terms of actual design, the all-new Montreal FC logo is a radical change compared to the previous badge. It ditches the original shape in favor of a circular shape that is highlighted with a blue outer circle. Inside this circle are still some elements of the old crest like one silver stylized fleur-de-lis on either side at middle height. The silver writing Club de foot Montréal also surrounds the main element twice.
This main element consists of several silver arrows pointing towards the middle where multiple silver 'M' shapes result in a look that represents a snowflake. The club's new slogan or mantra will be "droit devant" to express that the club wants to always look and think forward, keep evolving and never stagnate.
There are three colors present in the all-new CF Montréal logo: Impact Black, Ice Silver and Sacrébleu. The club strongly wants to express that they are unlike any other club in the MLS and this rebranding aims to reflect the unique culture and identity of Montreal.
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Do you like or not like Montreal FC's rebranding and the all-new logo? Comment below, and make sure to check out CF Montreal's official website to find out more about the rebranding.
Adidas Reuses Spain’s 2026 Training Kits
During recent UEFA Nations League training sessions, Spain was spotted using old training jerseys with one star removed and two additional stars printed above the logo. The imprint of the old star remains visible on the shirts.
This case is reminiscent of another interesting situation involving the Argentina futsal team at the 2021 Futsal World Cup. Despite being the defending champions, Argentina was not provided bespoke kits by Adidas and had to use standard jerseys, from which two stars were removed and replaced with one, as they had only won the Futsal World Cup once.
Big thanks to @whatthekit_x for the collages.
Chelsea 26-27 Home Kit Leaked
Based on leaked details from myach_lab, our partner @whatthekit_x have created a mockup of the Chelsea 2026-27 shirt. The design combines a blue base with yellow details and a distinctive checkered sleeve pattern, while the Nike and Chelsea logos are placed centrally. The simplified lion crest from this season is also retained.
Bayern München 27-28 Away Kit New Prediction
Based on the leaked information, the kit designer JMFK have created the another prediction of the Adidas FC Bayern München 2027-2028 away kit. Please note that this design remains highly speculative.
No More Volt: Reebok Santa Cruz 26-27 Third Kit Released
Brazilian club Santa Cruz FC and Reebok have officially unveiled the team's new third kit for the 26-27 season. Titled "A Profecia de 57", the special-edition release celebrates two defining moments in the club's history: the 1957 anthem written by Capiba that coined the nickname "O Terror do Nordeste", and the 2016 Copa do Nordeste title that fulfilled the prophecy ten years ago.
The Reebok Santa Cruz 26-27 third jersey introduces an elegant black and gold design. Across the black base, intricate golden fractured lines trace the geographical outline of Brazil's Northeast region. The front of the shirt features Santa Cruz's classic interlocking SCFC monogram badge rendered in metallic gold, mirrored by Reebok's vector logo on the opposite side. A sharp v-neck collar with gold trim and matching sleeve cuffs complete the look.
Subtle commemorative emblems highlighting "A Profecia de 57" and "O Terror do Nordeste" decorate the release alongside gold numbering on the reverse. Matching black shorts and socks with gold accents complete the new Santa Cruz third uniform.