Atalanta Joma Kit Deal Prematurely Extended Until 2025
Jan 28, 2021, by Simon
Atalanta Bergamo, a prime example of immaculate work across all deparments of a football club, has recently announced that the kit deal with Joma was prematurely extended until 2025.
Atalanta Bergamo currently sits in 5th place of Serie A, while they will face Real Madrid in the round of 16 of UEFA Champions League. It is remarkable that the small Italian club managed to gradually become better on the pitch, while still losing a lot of players to "bigger" clubs over the course of the last years. The list includes but is not restricted to Alessandro Bastoni, Andrea Conti, Bryan Cristante, Amad Diallo, Franck Kessié, Timothy Castagne, Dejan Kulusevski and Gianluca Mancini.
Atalanta Extends Joma Kit Deal
A look at Atalanta's kit history since 1990 quickly reveals that Joma is responsible since the 2017-18 season, replacing Nike. The Spanish brand has produced very classy kits for the Italian side up until this point, especially the home kit stayed traditional with black and blue vertical stripes.
2020-21 Joma Atalanta kits
The only publicly known aspect of the updated Joma Atalanta kit deal is the contract length until June 30 2025. Joma will continue to supply gear and kits for all Atalanta teams from the youth ranks up to the senior squad. The great relationship of both parties led to the early contract renewal. Atalanta highlights "great respect, the professionalism and sharing the same goals" in their press release.
A testament to this commitment and the incomparable partnership is the scrapped Atalanta 19-20 third kit that was not released by the club after the first leak led to very negative reactions.
“Extending this collaboration is, first and foremost, pleasure but also is a reason to be proud. Joma and Atalanta are very similar brands with the same ambitions: to develop, to grow and to improve” – stated Luca Percassi, the Chief Executive Officer of Atalanta B.C. “The collaboration with Joma began during the season 2017-2018. The goals achieved together were incredible. The reliability and great professionalism are the basis of this agreement that will allow both brands to achieve new important goals”.
“Continuing the partnership with Atalanta, the club that has confirmed to be one of the most wonderful and interesting teams in Europe, is a reason for great pride for Joma. It is a logical consequence of the great work that we are doing together, as if we were a team” – said Alberto López, the General Director of Joma Sport. “The relationship that connects us is beneficial and full of satisfaction for both of us. I’m sure that it will help us to become much stronger together and achieve new important goals”.
Do you like it that Atalanta and Joma are extending their contract? What do you think of the club's Joma kits? Drop us a line below.
No More Stanno: Capelli Barnet 26-27 Home & Away Kits Released
English club Barnet FC have officially unveiled their new home and away kits for the 26-27 season. Made by official outfitter Capelli Sport, the launch follows a short teaser campaign by the club earlier in the week.
The new Capelli Sport Barnet 26-27 home and away shirts feature custom designs for the upcoming campaign. Following the official reveal on July 18, 2026, both kits were made available for supporters to buy right away.
Fans looking to purchase the new Barnet FC 26-27 home and away kits can find them currently in stock at the club's physical store as well as through their official online shop.
Aliağa FK 26-27 Kits Released
Turkish TFF 2. Lig side Aliağa FK have officially unveiled their new Adidas kits for the 26-27 season. The new jerseys were revealed across the club's social media channels ahead of their upcoming league campaign.
Made by Adidas, the new Aliağa FK 26-27 shirts are based on the brand's teamwear templates but are customized to match the club's identity. The collection features jerseys in the team's traditional yellow, black, and white colors, offering a clean and modern look that highlights the club crest and embodies the team's fighting spirit.
The Aliağa FK 26-27 kits will be worn throughout the upcoming TFF 2. Lig season as the team competes in the Turkish third tier.
FC Lorient 26-27 Home Kit Released
The new FC Lorient 26-27 home kit was officially released today by Joma. It will be worn in the upcoming French football campaign and follows the launch of the club's white and black Breton-inspired away kit that debuted earlier in July.
The Joma FC Lorient 26-27 home shirt introduces a design that stays true to the club's identity. While the design itself is traditional, the release has sparked some debate online due to noticeable color differences between the promotional graphics on the Joma and Lorient websites and the physical kit images circulating on social media.
The FC Lorient 26-27 home kit is available to purchase through the club's official stores and Joma.
No More Mizuno: Reebok Hansa Rostock 26-27 Away Kit Revealed
Following the official launch of their historically inspired home shirt earlier this month, the new Hansa Rostock 26-27 away kit has now been revealed. Made by Reebok, the release is part of the sportswear brand's first-ever stint as a kit supplier for a German football club, having recently taken over the contract from Mizuno.
The new away kit provides a fresh alternative for the upcoming 3. Liga campaign, contrasting with the 26-27 home kit which features traditional blue and white vertical stripes inspired by the club's legendary 1993-94 design. The latest images showcase Reebok's distinctive approach, continuing to blend modern functional sportswear with a classic aesthetic.
Lech Poznań 26-27 Home & Away Kits to Be Designed by Wonderkitz
Current Polish champions Lech Poznań will wear home and away kits designed by Wonderkitz for the 26-27 season. Wonderkitz officially announced the collaboration, confirming that the new designs will be revealed soon. The club's official account also acknowledged the announcement, expressing excitement about creating new history in the upcoming shirts.
A teaser image was shared alongside the news to build anticipation for the final release. This partnership adds to Wonderkitz's growing presence in Polish football. The brand recently announced their design work on the Warta Poznań 26-27 home kit and is rumored to be collaborating with a total of five Ekstraklasa teams for the new campaign.
In-House UB Conquense 26-27 Kits Released
Spanish Segunda Federación club UB Conquense have unveiled their new kits for the 26-27 season. Notably, the team has opted to produce their uniforms entirely in-house rather than partnering with an external sportswear brand.
The release includes a full set of four distinct kits, giving the team plenty of options for their upcoming campaign in Spain's fourth tier. By manufacturing their own gear, UB Conquense maintains full creative control over their visual identity and kit designs for the 26-27 season.
What do you think of clubs producing their own kits without an external supplier? Drop a comment below with your thoughts on the new UB Conquense 26-27 in-house kits.
"All" Special Boots Spotted at the 2026 World Cup
The 2026 World Cup has provided a massive stage for the world's biggest sportswear brands to showcase their latest boot packs, but a closer look reveals a fascinating array of player-specific customizations. While retail versions of these boots are worn by the majority of players, high-resolution photography from the tournament has highlighted several special, heavily modified boots that differ significantly from what is available to the public.
Through close-up shots shared by boot enthusiast @bootsplug, we can see the intricate details and hidden modifications that often go unnoticed during regular match broadcasts. The close-up images reveal an impressive level of personalization. Players have taken to the pitch in boots featuring custom national flags, personalized text, and unique stitching patterns.
No More Puma: Patrick SGS Essen 26-27 Home & Away Kits Released
German club SGS Essen have officially unveiled their new home and away kits for the 26-27 season. The team will debut the new shirts in the 2. Frauen-Bundesliga, following their recent relegation from the top tier of women's football in Germany.
The SGS Essen 26-27 kits are made by Patrick, replacing previous kit supplier Puma. The launch was accompanied by a video showcase and a detailed look at the new designs through promotional photos, marking a fresh start for the club as they look to bounce back this season.
Real Madrid 26-27 Away Kit Spotted on Sale Ahead of Release
The Adidas Real Madrid 26-27 away kit has been spotted on sale prior to its official launch. Pictured by @zt4q_, the shirt is currently available to purchase at a JD Sports store in Riyadh, Saudi Arabia.
Official images of the Real Madrid 26-27 away kit leaked earlier in July, pointing to an expected release date of July 23. The Riyadh store has evidently placed the shirts on the racks a few days early, providing fans with an in-hand look at the retail product before Adidas' official announcement.