Central Valley Fuego FC Rebrand & Logos Revealed
In December 2020, the United Soccer League (USA "second-tier" league) announced it awarded a USL League One franchise to the Central Valley Fuego Futbol Club. Now the club’s crest and brand was unveiled.
Central Valley Fuego Futbol Club is located in the Central San Joaquin Valley. It is the successor of former USL League Two side Fresno Fuego FC. The "Fuego" name pays homage to the former club.
Central Valley Fuego Futbol Club
The new Fuego FC crest is shaped not just as a shield, but as a spade, an homage to the farmers, fieldworkers, essential laborers and service workers who are integral to Fresno and the surrounding California communities that the club calls home.
The logo’s green stripe also represents the strong agricultural roots of the area, as well as the club’s constant state of growth. The red fire in the crest’s bottom right corner is a visual representation not only of the club’s name, but of the community’s unquenchable passion for soccer.
Secondary logo
Secondary logo
In addition to the first crest, Central Valley Fuego Futbol Club also released two secondary brandings. Both are very different to the first one, interestingly.
Fuego FC’s initial merchandise release includes hats, t-shirts, hoodies, stickers and more items featuring the newly-unveiled club crest. Many of the items include the club slogan, “For Valley and Club.”
Central Valley Fuego Futbol Club will begin playing in the USL League One from the 2022 season.
For more information on Central Valley Fuego FC, visit fuegofc.com.
Are you surprised that they got two alternative logos that are totally different to the first crest? What do you think of the identity of "Central Valley Fuego FC" in general?
Fujieda MYFC 26-27 Kits Released
Japanese J2 League club Fujieda MYFC have officially unveiled their new 2026-27 kits, produced by sportswear brand Gol. Designed under the theme "Merge," the new shirts symbolize the fusion of the ball, boots, players' spirit, fans, and partners uniting for the upcoming season. The collection features bespoke graphic patterns across the home, away, and goalkeeper jerseys, with sponsor logos cleanly integrated throughout the designs. The new Fujieda MYFC 2026-27 kits will be available to purchase starting in late June 2026 via the official J.League online store.
Matsumoto Yamaga 26-27 Home & Away Kits Released
Japanese J3 League club Matsumoto Yamaga FC have revealed their new 2026-27 home and away kits. The new Adidas Matsumoto Yamaga 2026-27 shirts introduce bespoke designs for the club.
Como 1907 Announce Kit Design Contest
Italian club Como 1907 has launched a new design contest, inviting fans and designers to create a new look for the team. While the official announcement asked supporters to design a t-shirt for Como, it is likely that the club is referring to a football kit, given the context of the post and the reactions from the fanbase.
The club has kept the instructions incredibly open, stating there is no brief, no rules, and no excuses. To enter the competition, fans simply need to create their design, post it on Instagram, and tag the official Como 1907 account.
The announcement has already sparked significant interest online, with numerous supporters sharing their concepts and ideas. Whether the winning design will be produced as an official match kit, a pre-match shirt, or a special edition lifestyle item remains to be seen, but it offers a unique opportunity for fans to leave their mark on the club's visual identity.
FIFA Denies Guillermo Ochoa 2026 World Cup Legacy Patch Over Appearance Rules
Guillermo Ochoa has been denied the chance to wear FIFA's new legacy patch at the 2026 World Cup. Despite being selected for six World Cup tournaments spanning from 2006 to 2026, the Mexican goalkeeper does not meet the strict criteria set by FIFA. The governing body requires players to have made on-pitch appearances in at least five different World Cups to qualify for the special badge.
Ochoa did not play any minutes during the 2006 and 2010 tournaments, meaning he has only registered on-pitch appearances in three World Cups prior to the 2026 edition. Because of this, FIFA officially refused to award him the patch. Other veterans playing in the tournament, such as Lionel Messi, Cristiano Ronaldo, Luka Modric, Manuel Neuer, and Yuto Nagatomo, have received the legacy patch for meeting the five-tournament appearance threshold.
The Mexican Football Federation is reportedly planning to push for a reconsideration of the ruling. If Ochoa features in a match during the 2026 tournament, the federation intends to appeal FIFA's decision in hopes of securing the legacy patch for the veteran goalkeeper.
Yokohama FC 26-27 Home & Away Kits Released
Japanese J2 League club Yokohama FC have officially released their new Puma 2026-27 home, away, and goalkeeper kits. The new Yokohama FC 26-27 shirts feature an abstract graphic design that represents flow and movement across all the jerseys. The home jersey is predominantly blue, while the away kit is white. The goalkeeper kits complete the collection in red and yellow colorways. The Puma Yokohama FC 2026-27 kits are available to purchase via the club's online store.
