Inter Milan To Release New Logo
Italian club Internazionale Milano is set to unveil a new logo in March 2021, according to a report of Italian sports newspaper Minuti Di Recupero.
Internazionale Milan redesigned its logo and visual identity the last time in 2014. Among other things, they removed the star on top and made the FCIM (which stand for Inter Milan) letter more linear.
Inter Milan To Present New Logo In March 2021?
Following the Italian example of Juventus, has decided to join the rebranding process of their image. According to Minuti Di Recupero, Inter's aim is to "make themselves accessible also abroad".
Inter wants to make themselves more easily accessible
Nothing about the new design of the Internazionale logo is known yet, but it would be "easy to predict that the new Inter logo will have less elaborate lines and a decidedly basic template".
The presentation of the new Inter logo is scheduled for the month of March. The date is indicative, but it was already indicated some time ago during one of the shareholders' meetings, attended by Inter owner Steven Zhang in person.
Inter Milan is reported to get a new owner
Minuti Di Recupero also confirmed previous rumors that BC Partners could very soon become the majority shareholder of Inter, taking over from Suning and Zhang Jindong.
Do you look forward to seeing the new Inter Milan logo? Do you like the current Inter crest? Comment below.
Campobasso 26-27 Home, Away & Third Kits Revealed
Italian Serie C side Campobasso FC have officially unveiled their new Nike home, away, and third kits for the 2026-27 season.
They introduce designs based on teamwear but nicely customised by the team.
The home retains the classic stripes, the away comes with a navy vertical stripe, while the third is black and gold.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.