New Inter Milano 2021 Logo Unveiled
Following the earlier unveiling, let's take a closer look at the complete Inter Milano rebranding, which includes a lot more than just the new logo.
According to the club, the new identity is rooted in style and expression. The club hopes that it "opens up new perspectives" with innovation, passion and inclusivity being the key values.
Inter 2021 Logo
This is the new Inter Milan badge.
The new logo is closely inspired by the current design, simplifying the overall look and placing the letters I and M in its center. The circle is blue with the letters appearing in white, combined with a thick black outline.
Old vs New Inter Milan Logo
Inspiration
With the new logo, the club focuses on the two main elements - the I of Internazionale and the M of Milano. The general design and roundel shape is based on the original logo design from 1908 and the various designs that followed it.
Application
Font
As part of the visual identity the club will use two different fonts - 'Giorgio Bold' is the primary one that is used in the logo. For texts, Inter will use 'Univers Roman 55'.
Colors
The colors are much more modern and bold, especially the blue is very saturated. Black and blue are the primary colors, used alongside white in the standard application of the logo. But yellow will also be used, in monochrome applications.
Logo History
I M FC Internazionale Milano.
— Inter (@Inter_en) March 30, 2021
What I M comes from what I have always been.
I M open to the whole world and rooted in one city. #IMInter pic.twitter.com/iQVzmyrE3u
Do you like the new look for the Inter Milan logo? Comment below.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.
