Santos Announces Fortnite as Main Sponsor for Copa Libertadores Final
Jan 26, 2021, by Simon
Santos will face Palmeiras in the Copa Libertadores final this Saturday, on January 30th after winning 3-0 on aggregate against Boca Juniors. Now, the Brazilian club rich in history has announced a one-off partnership with video game Fortnite respectively Epic Games for the upcoming final. Copa Libertadores is the South American equivalent to the Champions League.
This was announced shortly after Epic Games revealed cheap purchasable in game items with licenses of big football clubs from all around the world such as AC Milan, Juventus FC or Inter Milan.
Fortnite To Be On Front Of Santos' Kit During Copa Libertadores Final
Fortnite will be the first video game related sponsor on a football shirt since Xbox on the Seattle Sounders jerseys (main sponsor until 2018). The logo of the popular video game is implemented in a very 'friendly' way. It is mainly white with a black border fitting in perfectly into Santos' colour scheme of black and white.
Sponsor Epic Games is a video game and software developer founded in 1991. Since then, a lot has changed and the company is mainly known for their video game Fortnite today, but they are trying to establish themselves as a digital distribution service like Valve's Steam by dishing out free video games to first gain a user base.
“The relationship between the football and e-Sports industries is becoming increasingly sophisticated and with different formats: clubs participating in modalities with competitive teams, licensing of club brands within games and sponsorships in uniforms using football as a platform for global brands and valuable games. Santos FC actively participates in all of these formats and understands such initiatives to be strategic ”, points out Marcelo Frazão, Fish marketing executive.
“An important initiative, not only commercially, but positioning with the club's approach to be a global brand and among the most important for young audiences”, says Andrés Rueda, president of Santos FC.
What do you think of this partnership? Do you like the logo on the Santos kit? Let us know your thoughts in the comments down below.
Amiens SC Add Pink Details to 26-27 Home Kit for Pink October
French side Amiens SC have introduced a special update to their 26-27 Puma home kit in support of the annual Octobre Rose (Pink October) breast cancer awareness and screening campaign. Debuted during their 3-0 victory against FC Villefranche at the Stade Crédit Agricole de la Licorne, the club's traditional black-and-white halved home strip was revamped with vibrant pink details.
The customized kit features eye-catching pink names and squad numbers on the back, along with pink-tinted sponsor graphics, including Intersport and Igol. Completing the tribute is a small pink ribbon placed prominently on the right chest just above the Puma cat branding.
Amiens SC confirmed that the special pink printing is not a one-match appearance; the team will also wear the modified kit during their upcoming away match against Valenciennes FC later this month.
Alianza Universidad 2026 Special Kit Released
Peruvian club Alianza Universidad de Huánuco and local manufacturer Real Sport have officially unveiled a special commemorative kit for the 2026 season. Launched under the slogan "Vestimos nuestra fe" (We wear our faith), the release embraces Peru's deep-rooted October tradition of donning purple to pay homage to religious heritage, specifically honoring the Señor de Burgos, the patron saint of Huánuco.
The Real Sport Alianza Universidad 2026 special shirt swaps the team's customary red and blue palette for a striking purple and white striped look. It features bold purple vertical stripes across the front, complemented by a purple crew neck and matching sleeve trim on white sleeves. On the upper back sits an intricate graphic badge depicting the Señor de Burgos, accompanied by the inscription "Rey y Patrón de Huánuco", while squad numbers are rendered in gold with purple outlines.
The special edition kit is set to make its on-pitch debut during October Liga 2 action and is currently available via pre-order through the club's official channels.
Adidas Reuses Spain’s 2026 Training Kits
During recent UEFA Nations League training sessions, Spain was spotted using old training jerseys with one star removed and two additional stars printed above the logo. The imprint of the old star remains visible on the shirts.
This case is reminiscent of another interesting situation involving the Argentina futsal team at the 2021 Futsal World Cup. Despite being the defending champions, Argentina was not provided bespoke kits by Adidas and had to use standard jerseys, from which two stars were removed and replaced with one, as they had only won the Futsal World Cup once.
Big thanks to @whatthekit_x for the collages.
Chelsea 26-27 Home Kit Leaked
Based on leaked details from myach_lab, our partner @whatthekit_x have created a mockup of the Chelsea 2026-27 shirt. The design combines a blue base with yellow details and a distinctive checkered sleeve pattern, while the Nike and Chelsea logos are placed centrally. The simplified lion crest from this season is also retained.
Bayern München 27-28 Away Kit New Prediction
Based on the leaked information, the kit designer JMFK have created the another prediction of the Adidas FC Bayern München 2027-2028 away kit. Please note that this design remains highly speculative.
