Santos Announces Fortnite as Main Sponsor for Copa Libertadores Final
Santos will face Palmeiras in the Copa Libertadores final this Saturday, on January 30th after winning 3-0 on aggregate against Boca Juniors. Now, the Brazilian club rich in history has announced a one-off partnership with video game Fortnite respectively Epic Games for the upcoming final. Copa Libertadores is the South American equivalent to the Champions League.
This was announced shortly after Epic Games revealed cheap purchasable in game items with licenses of big football clubs from all around the world such as AC Milan, Juventus FC or Inter Milan.
Fortnite To Be On Front Of Santos' Kit During Copa Libertadores Final
Fortnite will be the first video game related sponsor on a football shirt since Xbox on the Seattle Sounders jerseys (main sponsor until 2018). The logo of the popular video game is implemented in a very 'friendly' way. It is mainly white with a black border fitting in perfectly into Santos' colour scheme of black and white.
Sponsor Epic Games is a video game and software developer founded in 1991. Since then, a lot has changed and the company is mainly known for their video game Fortnite today, but they are trying to establish themselves as a digital distribution service like Valve's Steam by dishing out free video games to first gain a user base.
“The relationship between the football and e-Sports industries is becoming increasingly sophisticated and with different formats: clubs participating in modalities with competitive teams, licensing of club brands within games and sponsorships in uniforms using football as a platform for global brands and valuable games. Santos FC actively participates in all of these formats and understands such initiatives to be strategic ”, points out Marcelo Frazão, Fish marketing executive.
“An important initiative, not only commercially, but positioning with the club's approach to be a global brand and among the most important for young audiences”, says Andrés Rueda, president of Santos FC.
What do you think of this partnership? Do you like the logo on the Santos kit? Let us know your thoughts in the comments down below.
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Nike x Palace England 2026 World Cup Pre-Match Shirt Spotted Early
A Palace x Nike England 2026 World Cup pre-match shirt was spotted by a fan for sale in Australia. The item was tucked away on the rails with only a handful of sizes available, mostly XL, along with some smaller options.
The shirt belongs to the Palace Skateboards collaboration with Nike and the England national team, tied to the 2026 FIFA World Cup. The collection includes this pre-match style top as well as other pieces, such as varsity jackets.
Early access to the full collection is soon available at Palace Skateboards London and the England store, with broader availability planned for SNKRS and select retailers this summer.
Hakimi Debuts New Orange-Yellow Under Armour Shadow Boots Ahead of Champions League Final
Achraf Hakimi has been seen wearing a new colorway of the Under Armour Shadow 4 Mach Elite ahead of the Champions League final. The boots feature a split design with a bright orange exterior and neon yellow interior.
This version of the Shadow 4 Mach Elite was released by Under Armour a few weeks ago. Hakimi is using a customized model that matches the retail design closely, bringing attention to the color scheme.
FC Groningen 2026-27 Home Kit Released
FC Groningen has unveiled its home kit for the 2026-27 season, made by Robey Sportswear. The shirt retains the club's traditional green and white colors, with longer green stripes that extend below the logo. "Groningen Home of Talent" appears prominently on the front.
The 'G' from the club logo features centrally throughout the Robey collection, placed on the chest, between the stripes at the back of the neck, and on the shorts. Details from the Groningen city flag in white-green-white are incorporated into the collar, sleeves, and socks.
