New Standard Chartered Logo Revealed - Debut on Liverpool 21-22 Kits?
Feb 8, 2021, by Pat
Liverpool main sponsor Standard Chartered has just released an overhaul of their visual identity that also includes a logo refresh.
The rebranding by Lippincott was made official just days ago.
Today, Standard Chartered unveils its evolved digital-first brand to the world. We're so proud to help define this dynamic business’s next chapter and bring it to life for its clients across the globe. Congratulations to the teams!
— Lippincott (@lippincottbrand) February 4, 2021
New Standard Chartered Logo 2021
Check out the old and new Standard Chartered logos below.
The new Standard logo keeps the colors and inspiration of the old design but swaps around the text and the icon.
Likely in a move to make it more easy to be recolored as well as work better in smaller applications, the depth and shading was removed from the icon.
It doesn't stop here are the text part of the logo has also undergone changes. 'Standard Chartered' is written in all lowercase and in a much different font.
It remains to be seen whether this relatively late logo change leaves enough time for the new branding to make its way onto Liverpool's 2021-22 kits. Above you can find an illustration of how the logo would look like applied to the current Liverpool home shirt.
What do you think of the brand-new Standard Chartered logo? Comment below, and check out the 21-22 Kit Overview for the latest leaks and info.
Legia Warsaw Release First Adidas Originals Collection in Decades
Legia Warsaw and Adidas have officially launched an all-new Originals lifestyle collection, marking the club's first dedicated project under the iconic Trefoil banner in decades. The retro-infused streetwear range draws heavily on vintage terrace fashion and archival sportswear aesthetics.
Rendered in Legia's traditional palette of green, white, and black, the drop includes classic full-zip track jackets, hoodies, track pants, and t-shirts. Every piece is detailed with Adidas' signature Trefoil logo and prominent Three Stripes down the sleeves and legs. Fans are also treated to two distinct badge options across the garments, with items arriving with either the club's modern crest or the iconic circular 'eLka' emblem.
The Adidas Originals Legia Warsaw collection is available now through the club's official online fan store and selected physical locations. Prices range from 259 PLN for t-shirts to 419 PLN (60-95 EUR) for the full-zip track tops.
