New Standard Chartered Logo Revealed - Debut on Liverpool 21-22 Kits?
Liverpool main sponsor Standard Chartered has just released an overhaul of their visual identity that also includes a logo refresh.
The rebranding by Lippincott was made official just days ago.
Today, Standard Chartered unveils its evolved digital-first brand to the world. We're so proud to help define this dynamic business’s next chapter and bring it to life for its clients across the globe. Congratulations to the teams!
— Lippincott (@lippincottbrand) February 4, 2021
New Standard Chartered Logo 2021
Check out the old and new Standard Chartered logos below.
The new Standard logo keeps the colors and inspiration of the old design but swaps around the text and the icon.
Likely in a move to make it more easy to be recolored as well as work better in smaller applications, the depth and shading was removed from the icon.
It doesn't stop here are the text part of the logo has also undergone changes. 'Standard Chartered' is written in all lowercase and in a much different font.
It remains to be seen whether this relatively late logo change leaves enough time for the new branding to make its way onto Liverpool's 2021-22 kits. Above you can find an illustration of how the logo would look like applied to the current Liverpool home shirt.
What do you think of the brand-new Standard Chartered logo? Comment below, and check out the 21-22 Kit Overview for the latest leaks and info.
Leaked: Adidas Originals River Plate Retro Shirt Hints at 26-27 Away Kit
We have the first image of a brand-new Adidas Originals River Plate retro shirt. It is part of the team's 26-27 away collection.
The River Plate retro shirt features a color-blocked design reminiscent of classic 1980s sportswear. The upper half of the torso and the raglan sleeves are solid red, while the lower half is crisp white. Separating the two sections is a prominent, thick black horizontal chest band. A classic white Adidas Trefoil logo and the traditional River Plate shield sit high on the chest, keeping the design completely free of modern sponsors for a pure, vintage aesthetic.
Vitória SC Announces Hummel Kit Deal
Vitória Sport Clube has officially announced a new five-year technical sponsorship deal with Hummel, beginning with the 2026-27 season. The Danish sportswear brand will supply the Portuguese club's match kits, training gear, and lifestyle apparel until the end of the 2030-31 campaign. This agreement brings an end to Vitória SC's decade-long partnership with Macron, who had been the club's kit maker since the 2016-17 season.
The club described the new agreement as a "return to the past to project into the future," referencing Hummel's previous stint as Vitória SC's kit supplier during 1992-92.
Boca Juniors 26-27 Shirt + Shorts, Socks & Pre-Match Jersey Leaked
We can leak the full look at the Boca Juniors 2026-27 home kit - it is completed by shorts and socks that match the stripe design of the kit.
SV Austria Salzburg 26-27 Home Kit Released
The new SV Austria Salzburg home kit for the 26-27 season has been officially released today. Made by Capelli, the new shirt will be worn by the club in the Austrian 2. Liga.
The Capelli SV Austria Salzburg 2026-27 home jersey features a bespoke design in the club's traditional colors. It incorporates two different tones of violet and is highlighted by a custom graphic showcasing the Hohensalzburg fortress and the towers of the old town, representing the team's local identity and heritage.
The Capelli SV Austria Salzburg 2026-27 home football shirt is available to purchase immediately through the club's official fanshop, retailing at a price of 69 Euro.
Glentoran 26-27 Home Kit Released
Glentoran and Macron have launched the club's new 2026-27 home kit for the upcoming NIFL Premiership campaign. The design pays homage to the classic 1992-93 shirt worn during their memorable European Cup tie against Marseille, featuring a green body with red sleeves and shoulder panels separated by black trim.
Giving the shirt a distinct early 1990s retro feel, a red fold-over collar is included with black striping and a black V-shaped insert at the front. A tonal graphic pattern runs across both the green and red sections, adding texture to the Macron Eco Fabric. The Macron Hero logo appears in white on the chest and sleeves, sitting opposite the stitched Glentoran crest and its accompanying gold star.
Additional details include the club motto Le Jeu Avant Tout embroidered in white on the back of the collar, and Glentoran FC Est 1882 printed inside the lower hem. Featuring Bet McLean as the main sponsor, the new Glentoran 2026-27 home shirt is completed with matching white shorts and green socks.
