New Standard Chartered Logo Revealed - Debut on Liverpool 21-22 Kits?
Liverpool main sponsor Standard Chartered has just released an overhaul of their visual identity that also includes a logo refresh.
The rebranding by Lippincott was made official just days ago.
Today, Standard Chartered unveils its evolved digital-first brand to the world. We're so proud to help define this dynamic business’s next chapter and bring it to life for its clients across the globe. Congratulations to the teams!— Lippincott (@lippincottbrand) February 4, 2021
New Standard Chartered Logo 2021
Check out the old and new Standard Chartered logos below.
The new Standard logo keeps the colors and inspiration of the old design but swaps around the text and the icon.
Likely in a move to make it more easy to be recolored as well as work better in smaller applications, the depth and shading was removed from the icon.
It doesn't stop here are the text part of the logo has also undergone changes. 'Standard Chartered' is written in all lowercase and in a much different font.
It remains to be seen whether this relatively late logo change leaves enough time for the new branding to make its way onto Liverpool's 2021-22 kits. Above you can find an illustration of how the logo would look like applied to the current Liverpool home shirt.
What do you think of the brand-new Standard Chartered logo? Comment below, and check out the 21-22 Kit Overview for the latest leaks and info.