New Standard Chartered Logo Revealed - Debut on Liverpool 21-22 Kits?
Feb 8, 2021, by Pat
Liverpool main sponsor Standard Chartered has just released an overhaul of their visual identity that also includes a logo refresh.
The rebranding by Lippincott was made official just days ago.
Today, Standard Chartered unveils its evolved digital-first brand to the world. We're so proud to help define this dynamic business’s next chapter and bring it to life for its clients across the globe. Congratulations to the teams!
— Lippincott (@lippincottbrand) February 4, 2021
New Standard Chartered Logo 2021
Check out the old and new Standard Chartered logos below.
The new Standard logo keeps the colors and inspiration of the old design but swaps around the text and the icon.
Likely in a move to make it more easy to be recolored as well as work better in smaller applications, the depth and shading was removed from the icon.
It doesn't stop here are the text part of the logo has also undergone changes. 'Standard Chartered' is written in all lowercase and in a much different font.
It remains to be seen whether this relatively late logo change leaves enough time for the new branding to make its way onto Liverpool's 2021-22 kits. Above you can find an illustration of how the logo would look like applied to the current Liverpool home shirt.
What do you think of the brand-new Standard Chartered logo? Comment below, and check out the 21-22 Kit Overview for the latest leaks and info.
Pisa Sporting Club 26-27 Away Kit Released
Italian side Pisa Sporting Club and Adidas have officially launched the new 26-27 away kit. Featuring a vibrant bright orange base, the shirt stands out with a prominent black and blue diagonal sash across the chest, incorporating the club's iconic Nerazzurro home colors. The jersey is further styled with contrasting black and blue sleeve panels, white Adidas branding, and is paired with matching orange shorts and socks.
T90-Inspired Nike Barclays WSL 26-27 Ball Released
Nike and the Women's Super League have officially revealed the official match ball for the 26-27 Barclays WSL and WSL2 seasons. Built on Nike's Control ball model, the design draws heavy inspiration from Nike's iconic Total 90 era, bringing a retro-infused visual identity to top-tier English women's football.
The design features vibrant multi-coloured rings and graphic lines in red, pink, blue, and black against a white base. These accents are arranged to create a subtle strobe effect when spinning in flight, aiding visibility for players on the pitch. The Barclays WSL version features a gold Nike Swoosh inside the signature circular ring, while the WSL2 edition showcases a silver Swoosh paired with bright pink detailing.
Underneath the graphics, the ball utilizes Nike Control technology with debossed grooves and engineered paneling designed to deliver stable aerodynamics and consistent touch in all conditions. The new ball will be used across all 26-27 WSL, WSL2, and domestic cup matches.
FIFA Kit Creator Adds Dozens of New Old & 26-27 Kit Templates
FIFA Kit Creator has expanded their extensive template library with a large batch of brand-new jersey structures.
The latest update introduces base designs for the upcoming 26-27 season alongside classic retro cuts from iconic past eras. Creators matteuscm and KARAVASHKIN contributed heavily to this release, bringing fresh builds across major manufacturers including Adidas, Nike, Puma, Castore, Hummel, and Umbro. Among the modern additions are official base templates for upcoming club kits such as the Adidas 26-27 AS Roma and Tiro 27 cuts, the Nike 26-27 SC Freiburg template, Castore 26-27 Everton home layout, and new Puma designs for Palmeiras and Fluminense.
Updated national team templates for Ireland, Denmark, Indonesia, and DR Congo are also now available for creators to customize.
Beyond contemporary 26-27 cuts, the update adds several famous historical templates. Users can create concepts using nostalgic patterns like the Adidas 2004 Greece home template, the 05-06 AC Milan and Bayer Leverkusen cuts, Nike 2010 and 2014 Brazil silhouettes, and Puma 2006 Italy away template.
All new template options are live and available on FIFA Kit Creator.
