Official: Italy Sign Adidas Kit Deal
Mar 9, 2022, by Chris
Update: The Italian Football Association have announced a kit deal with Adidas that will commence in January of 2023, confirming the earlier rumors.
Adidas to Replace Puma as Italy Kit Brand in 2023
As confirmed today, Adidas will produce the kits for all of Italy's teams start in January 2023 (men's, women's, youth, futsal, beach soccer and e-sports).
No official details about the duration of the deal (long-term) or the financials were given. Adidas CEO Kaster Rorsted declined to say how much Adidas were paying during a earnings call today.
FIGC president Gabriele Gravina commented: “The announcement of the partnership with adidas is a source of pride for the FIGC. This collaboration represents a fundamental step in the growth path of our commercial appeal and strengthens the development process of our brand both in Italy and abroad."
Adidas CEO Kasper Rørsted said: “We are incredibly proud to announce this long-term partnership with the Italian Football Federation. We are thrilled that one of the most successful national teams joins our portfolio of international federations, alongside other giants such as the DFB (Germany), the RFEF (Spain), the AFA (Argentina) and the RBFA (Belgium) and we can't wait to reach great goals together."
An earlier report claimed that the Italian Football Federation (FIGC) "will get at least 23 million Euro / year from Adidas, but there are those who hypothesize as much as 35 million Euro / year". Puma were paying 19 million Euro a year.
It's important to note that the Italy 2022 World Cup kits - if Italy qualify - will still be made by Puma, as the new deal only kicks off after the tournament ends.
Puma have been making Italy's kits since 2004 and their partnership was renewed in a seven-year contract signed in March 2015. Back then, the Italian Football Federation (FIGC) just said that the deal allows Puma to produce the Italy Football Kits "into the next decade".
Adidas already made Italy' kits in the mid-1970s
Adidas already made Italy' kits for a four-year span in the mid-1970s, from 1974 until 1978. The kits back then did feature neither the Adidas logo nor the famous Three Stripes, however.
Do you like that Italy will switch to Adidas next year? Comment below.
Hundreds of New 26-27 Logos & Sponsors Added to Kit Creator Tools
Kit Creator tools, including EA FC Kit Creator and FM Kit Creator, have updated their database and feature sets to incorporate brand new sponsors for the 26-27 season. Designers can now seamlessly integrate newly announced main shirt sponsors, sleeve partners, and back-of-kit brands directly into custom jersey creations.
The update reflects a range of official sponsorship switches ahead of the 26-27 football season. High-profile additions include Swansea City's new main front-of-shirt partnership with AG1, Birmingham City's deal with Coral, and Bournemouth's prominent Vitality integration.
You can create your own kits with the new 2026-27 sponsors now on fifakitcreator.com.
Pisa Sporting Club 26-27 Away Kit Released
Italian side Pisa Sporting Club and Adidas have officially launched the new 26-27 away kit. Featuring a vibrant bright orange base, the shirt stands out with a prominent black and blue diagonal sash across the chest, incorporating the club's iconic Nerazzurro home colors. The jersey is further styled with contrasting black and blue sleeve panels, white Adidas branding, and is paired with matching orange shorts and socks.
T90-Inspired Nike Barclays WSL 26-27 Ball Released
Nike and the Women's Super League have officially revealed the official match ball for the 26-27 Barclays WSL and WSL2 seasons. Built on Nike's Control ball model, the design draws heavy inspiration from Nike's iconic Total 90 era, bringing a retro-infused visual identity to top-tier English women's football.
The design features vibrant multi-coloured rings and graphic lines in red, pink, blue, and black against a white base. These accents are arranged to create a subtle strobe effect when spinning in flight, aiding visibility for players on the pitch. The Barclays WSL version features a gold Nike Swoosh inside the signature circular ring, while the WSL2 edition showcases a silver Swoosh paired with bright pink detailing.
Underneath the graphics, the ball utilizes Nike Control technology with debossed grooves and engineered paneling designed to deliver stable aerodynamics and consistent touch in all conditions. The new ball will be used across all 26-27 WSL, WSL2, and domestic cup matches.
FIFA Kit Creator Adds Dozens of New Old & 26-27 Kit Templates
FIFA Kit Creator has expanded their extensive template library with a large batch of brand-new jersey structures.
The latest update introduces base designs for the upcoming 26-27 season alongside classic retro cuts from iconic past eras. Creators matteuscm and KARAVASHKIN contributed heavily to this release, bringing fresh builds across major manufacturers including Adidas, Nike, Puma, Castore, Hummel, and Umbro. Among the modern additions are official base templates for upcoming club kits such as the Adidas 26-27 AS Roma and Tiro 27 cuts, the Nike 26-27 SC Freiburg template, Castore 26-27 Everton home layout, and new Puma designs for Palmeiras and Fluminense.
Updated national team templates for Ireland, Denmark, Indonesia, and DR Congo are also now available for creators to customize.
Beyond contemporary 26-27 cuts, the update adds several famous historical templates. Users can create concepts using nostalgic patterns like the Adidas 2004 Greece home template, the 05-06 AC Milan and Bayer Leverkusen cuts, Nike 2010 and 2014 Brazil silhouettes, and Puma 2006 Italy away template.
All new template options are live and available on FIFA Kit Creator.