Standard Liege Announce Adidas Kit Deal
Standard Liege have just announced a kit deal with Adidas that will see the brand return to the Belgian club next season after two previous, successful stints.
Standard Liege's kits will be once again made by Adidas as was already the case between 1976-1981 and 1987-2003. The three-stripe brand replace New Balance, who supplied Standard's kits since 2017-18.
Alexandre Grosjean (CEO Standard de Liège): "It is a great pleasure and pride for us to renew our relationship with a mythical equipment manufacturer considered as a reference by all. Our club and adidas share the same values that are so dear to our supporters and we intend to offer them a lot of pleasure and emotions together in the coming seasons, as was already the case in the past."
Gavin Thomson (SVP and General Manager adidas North): "As a sports brand, we are always looking for strong partners that match our values. This renewed collaboration with a passionate soccer club like Standard Liege fits perfectly into this perspective. We proudly look back on our common history, while looking forward to adding new chapters with the club and its fans."
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