The FA Launched England Football
May 6, 2021, by Khoi
- England Football Launch: The FA has launched "England Football," a new brand aimed at uniting and promoting football participation at all levels in England.
- Logo Symbolism: The new England Football crest features a cub, a lion, and a lioness with no boundaries representing inclusivity, progression and accessibility in all levels of football across the UK.
- Purpose: England Football seeks to create more opportunities for people to get involved in football, while also better connecting the grassroots game with England's national teams and encouraging activity post COVID-19.
The FA announced England Football yesterday, a new brand that will represent, unite, and promote football participation in England.
England Football - New England FA Grasroot Football Brand
England Football's crest features a cub, a lion and a lioness with no boundaries. The three red lions represent everyone at every level of football across the UK, symbolising "progression, greater inclusivity and accessibility in all levels of the beautiful game; from grassroots to elite."
The logo will be not used for England's kits
According to the FA, the aim of this project is to "create more chances for people to play, coach and support football and better connect the grassroots game with England’s National Teams."
The new modern red Three Lions crest is not going to be used for the national teams as they will retain the traditional blue Three Lions crest.
“This is a significant change as we unite all our grassroots initiatives and programmes under one banner," said Mark Bullingham, CEO of the FA.
"England Football will harness the unique ability of the England teams to inspire future generations and positively impact participation at all levels of the game. Kids want to be the next Steph Houghton, Harry Kane, Nikita Parris or Raheem Sterling.
“As well as inspiring future generations, England Football’s digital tools will help us to create more opportunities to play, coach and support the game, nationwide. We want football to be For All and to play a major role in getting the country active following the impact of COVID 19 – England Football will help achieve that.”
What do you think of England Football and its' logo? Let us know in the comment section.
Heracles Almelo 26-27 Third Kit Released
Heracles Almelo and technical partner Stanno have officially launched the club's new third kit for the 2026-27 season, celebrating the theme 'De Glorie van '27' in homage to their historic 1927 national championship.
The shirt features an elegant champagne beige base complemented by black accents on the crew neck collar, sleeve cuffs, and shoulder piping. A subtle tonal illustration of the legendary 1927 title-winning squad is printed across the lower front, while special details include a gold heart on the back collar, a custom inner neck label commemorating the date June 19, 1927, and matching beige shorts and socks finished with black trim and '1927' numbering.
Bradford City 26-27 Third Kit Released
Bradford City and Macron have officially unveiled the club's new alternative third kit for the 2026-27 season. The new strip introduces a navy base complemented by claret and amber details.
The Macron Bradford City 26-27 third shirt is predominantly navy, highlighted by a dynamic claret and amber geometric point design along the shoulders. A tonal embossed "BC" monogram runs across the fabric of the torso and shorts. The crest and Macron Hero are applied in monochrome amber, topped with a gold star commemorating the club's 1911 FA Cup victory, while a black ribbon is placed on the upper back in remembrance of the 56 victims of the 1985 Valley Parade fire.
Matching navy shorts with claret and amber trim and navy socks featuring the "BCAFC" wordmark complete the full uniform. The Bradford City 2026-27 third kit is available to buy now through the club's official online store and stadium shop.
No More 'Savinho': Sávio Reverts Shirt Name Following Tottenham Transfer
Following his transfer from Manchester City to Tottenham Hotspur, Brazilian winger Sávio Moreira de Oliveira has officially dropped the diminutive 'Savinho' from the back of his kit. The 22-year-old requested to wear his birth name 'Sávio' alongside his newly assigned No. 17 shirt in North London, returning to the moniker he previously used throughout his early career before adopting 'Savinho' during his spell at Manchester City. Thanks to @jerseystory and @chuyenadodau for spotting.
