The FA Launched England Football
- England Football Launch: The FA has launched "England Football," a new brand aimed at uniting and promoting football participation at all levels in England.
- Logo Symbolism: The new England Football crest features a cub, a lion, and a lioness with no boundaries representing inclusivity, progression and accessibility in all levels of football across the UK.
- Purpose: England Football seeks to create more opportunities for people to get involved in football, while also better connecting the grassroots game with England's national teams and encouraging activity post COVID-19.
The FA announced England Football yesterday, a new brand that will represent, unite, and promote football participation in England.
England Football - New England FA Grasroot Football Brand
England Football's crest features a cub, a lion and a lioness with no boundaries. The three red lions represent everyone at every level of football across the UK, symbolising "progression, greater inclusivity and accessibility in all levels of the beautiful game; from grassroots to elite."
The logo will be not used for England's kits
According to the FA, the aim of this project is to "create more chances for people to play, coach and support football and better connect the grassroots game with England’s National Teams."
The new modern red Three Lions crest is not going to be used for the national teams as they will retain the traditional blue Three Lions crest.
“This is a significant change as we unite all our grassroots initiatives and programmes under one banner," said Mark Bullingham, CEO of the FA.
"England Football will harness the unique ability of the England teams to inspire future generations and positively impact participation at all levels of the game. Kids want to be the next Steph Houghton, Harry Kane, Nikita Parris or Raheem Sterling.
“As well as inspiring future generations, England Football’s digital tools will help us to create more opportunities to play, coach and support the game, nationwide. We want football to be For All and to play a major role in getting the country active following the impact of COVID 19 – England Football will help achieve that.”
What do you think of England Football and its' logo? Let us know in the comment section.
Rumor: Newcastle United Set to Sign ElevenLabs as Main Kit Sponsor?
Newcastle United may be on the verge of signing a new front-of-shirt sponsorship deal with the AI-powered audio company ElevenLabs - prominent fan account @NUFCgallowgate posted a series of teaser graphics on X, directly linking the club's crest with the tech firm's logo and fueling discussions about a potential commercial partnership for the upcoming seasons.
The speculation was further amplified by a high-quality digital mock-up shared by the same account. The render showcases the Adidas Newcastle United 2026-2027 home kit featuring the ElevenLabs logo prominently across the chest.
The Newcastle United 2026-2027 home kit releases on 10 June 2026, so a new sponsor deal would come just in time.
Would you like to see ElevenLabs become the new main sponsor for Newcastle United? Let us know in the comments below.
RC Lens 26-27 Away Kit Teased
French club RC Lens has officially teased its new Adidas 2026-27 away kit, with a full reveal scheduled for June 6 at the iconic twin slag heaps in Loos-en-Gohelle.
The teaser video features the hashtag #MentalitéCharbonneur, heavily leaning into the club's deep-rooted coal mining heritage.
The Lens 2026-2027 away jersey features a green and black colorway, a fitting tribute to the region's historical landscapes.
