The FA Launched England Football

The FA announced England Football yesterday, a new brand that will represent, unite, and promote football participation in England.

England Football - New England FA Grasroot Football Brand

England Football's crest features a cub, a lion and a lioness with no boundaries. The three red lions represent everyone at every level of football across the UK, symbolising "progression, greater inclusivity and accessibility in all levels of the beautiful game; from grassroots to elite."

The logo will be not used for England's kits

According to the FA, the aim of this project is to "create more chances for people to play, coach and support football and better connect the grassroots game with England’s National Teams."

The new modern red Three Lions crest is not going to be used for the national teams as they will retain the traditional blue Three Lions crest.

“This is a significant change as we unite all our grassroots initiatives and programmes under one banner," said Mark Bullingham, CEO of the FA.

"England Football will harness the unique ability of the England teams to inspire future generations and positively impact participation at all levels of the game. Kids want to be the next Steph Houghton, Harry Kane, Nikita Parris or Raheem Sterling.

“As well as inspiring future generations, England Football’s digital tools will help us to create more opportunities to play, coach and support the game, nationwide. We want football to be For All and to play a major role in getting the country active following the impact of COVID 19 – England Football will help achieve that.”

What do you think of England Football and its' logo? Let us know in the comment section.