Norwich City Announce Lotus Shirt Sponsor Deal For Premier League Return

Confirming previous rumors, Norwich City this midday announced Lotus Cars as the club’s new front of shirt sponsor for the 2021-22 season.

Lotus Cars to Be On Front of Norwich City 21-22 Jerseys

The Lotus logo will feature across City’s first team, academy, and women’s kit and training wear. The deal will be for less than what BK8 had agreed to pay as of reports.

Lotus featured on the club’s away jersey between 2003 and 2006. The Norfolk-based company previously already sponsored the club’s training center and academy.

The partnership was launched alongside a WhatsApp-style video.

Lotus had been on the front of the Kids' jerseys in the past few years

Simon Clare, executive director of global marketing for Lotus Cars, said: “This is a really exciting next step in our relationship with the club. The partnership has blossomed over the past couple of years and we share so many values as organizations. We’re investing heavily in the business globally, and particularly in our home county of Norfolk.

“Seeing our brand on the famous yellow and green shirts for the return to the Premier League is a symbol of both Lotus Cars and Norwich City’s global ambitions and return to the top-flight.”

Do you look forward to seeing the Norwich City 21-22 kits with the logo of Lotus Cars on the front? Comment below.