Sheffield Wednesday Announce Macron Kit Deal - Mo More 'Bizarre' In-House Kits
Sheffield Wednesday today announced a new long-term partnership with Macron. The Italian brand will make the club's kits for the 2021-22 League One season and further campaigns.
Sheffield Wednesday have been making their kits in-house in the past couple of years - the jerseys featured the logo of Elev8, which is owned by Sheffield Wednesday's owner Chansiri.
Sheffield Wednesday 20-21 Home & Away Kits Revealed
Macron to Make Sheffield Wednesday Jerseys From 2021-22
Macron will supply the Owls’ official kit and training wear, with the deal commencing from 1 July 2021.
Macron Chief Executive Gianluca Pavanello said: “We are so proud that such a historical club like Sheffield Wednesday has chosen to wear the Macron Hero.
“These are the elements of our philosophy and we found them in this club that carries on its shoulders over 150 years of sporting history. Our apparel incorporates this heritage, the tradition, emotion and the sentiment of belonging to both the players and fans alike.”
Owls Chief Operating Officer Liam Dooley added: “We are thrilled to officially announce Macron as our new Official Technical Kit Partner. Macron are renowned for the design and quality of their kits and we are really excited about the striking new range for the 2021/22 season.
“We would like to thank our current partners Elev8 for their fantastic support over the past four seasons. We look forward to a long and successful partnership with Macron.”
Do you like that Macron will make Sheffield Wednesday's kits from 2021-22 onwards? Share your thoughts in the comments below.
FC Luzern 2026-27 Away Kit Released
The new FC Luzern 2026-27 away kit has been officially released. Made by Erreà, the shirt will be worn during the club's 26-27 Swiss Super League campaign and follows the release of their 125th-anniversary home kit earlier in May.
The Erreà FC Luzern 2026-27 away shirt draws inspiration from one of the city's most representative architectural landmarks, the Jesuit Church. It features a sophisticated tone-on-tone ornamental pattern that runs discreetly across the fabric. A striking blue vertical stripe, enhanced by a subtle golden trim, runs down the center of the shirt, paying homage to the club's traditional colors and adding a touch of elegance to the overall design.
The new Erreà FC Luzern 2026-27 away jersey successfully connects the club's local heritage with a contemporary aesthetic. The kit is currently available to purchase through the official club store.
Spotted: Cavan Sullivan Wears Special Adidas 3D-Printed Boots
Cavan Sullivan is the latest player to be spotted wearing Adidas' newly developed 3D-printed boots. Before him, Atlético Madrid forward Ademola Lookman was the first player seen wearing this special footwear. Big thanks to bootsclub.
The innovative Adidas 3D-printed boots, officially unveiled in late April, are part of the R.A.P. (Radical Athlete Perception) project. The initiative transforms athlete insights into reality through feedback, testing, and performance data, creating products tailored to players' needs.
FIFA 2026 World Cup 'Golden Gloves' Patch Revealed
In Argentina's opening match against Algeria at the 2026 World Cup, which has just concluded, goalkeeper Emiliano Martínez wore a special "Golden Gloves" patch honoring the Golden Glove award he achieved at the 2022 World Cup.
Even more interestingly, this special patch was placed on his left sleeve rather than his right sleeve, unlike the special commemorative patches worn by other players who have earned similar honors.
Kylian Mbappe Wears Special World Cup 'Top Scorer' Patch
In France's opening match of the 2026 World Cup, Kylian Mbappé wore a special insignia on his France kit to commemorate his achievement as the top scorer of the 2022 World Cup. Following his Golden Boot win in Qatar, where he scored eight goals, the French captain's jersey now features a dedicated patch recognizing this individual accolade.
This addition comes as part of a wider trend of specialized badges seen on national team kits during the 2026 World Cup. Alongside standard tournament patches, various players have been spotted wearing insignias denoting their debut or legacy status.
Messi Wears FIFA 2026 World Cup 'Legacy' Patch
On the day he became the first player ever to appear in six World Cups, Lionel Messi wears the World Cup "Legacy" patch.
Prior to this, only Manuel Neuer and Yuto Nagatomo had been honored with the prestigious "Legacy" patch.
