Sporting Announce Betano Shirt Sponsorship Deal - Nike Kit to be Released July 1st
Sporting CP have announced a sponsorship deal with Betano, which will see the betting firm's logo appear on the front of the Sporting kits for at least two years, with an option for an additional two years.
It's unknown how much money Sporting will receive from this deal annually, whereas previous sponsor NOS paid €7.5 million per season according to Record. NOS will remain affiliated with the club, becoming its 'Official Technology Partner'.
Owned by Malta-based Kaizen Group, Betano are have already sponsored fellow Primeira Liga teams Sporting Braga and Marítimo.
As for the highly anticipated Nike kit, Sporting will officially unveil it on July 1st, 2021.
What do you think of this new deal? Are you looking forward to the new Nike kit? Comment below.
