Ajax Join Adidas Elite Tier - HEAT.RDY Kits Coming Soon?

Ajax are now part of the prestigious Adidas 'Elite' tier of sponsorships, alongside the likes of Bayern Munich, Juventus and Real Madrid, according to reports in local media.



Adidas Football Sponsorships Ranking - "All" Elite, B Teams & Premium Clubs Of The German Brand

The club's recent success and extremely popular kit launches prompted Adidas to elevate Ajax's status to the top tier.

For now, this means that Ajax will receive highly bespoke kits - as seen with the current 21-22 range. In addition to that, Adidas will take care of distribution and Ajax's shirts will be sold in all major Adidas-run stores worldwide.



The brand-new Ajax 21-22 home kit, featuring the historic club crest, has proven to be a huge success already. Sports marketer Chris Woerts confirmed as much when speaking on tv program De Oranjezomer: "More than 10,000 shirts have been sold on Thursday alone. They can't be dragged on and that's why they are bringing extra shirts.".



Ajax 21-22 Home Kit Released

"Ajax belongs to the tier one clubs, together with Juventus, Real Madrid and Bayern Munich . That means that the shirt is now sold everywhere worldwide. In every Adidas store."



Ajax 21-22 Away Kit Released

It remains to be seen whether we will see 'proper' authentic Ajax shirts in the future, based on the 'HEAT.RDY' model, which features a unique cut and material.

Ajax 21-22 Third Kit Socks Leaked - Inspired by Bob Marley

There's no confirmation in either way yet, but it's worth noting that it took more than a year for the HEAT.RDY Boca Juniors jerseys to arrive. Something similar could happen with Ajax, too, so stay tuned for updates as the season progresses.

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Are Ajax a deserved part of the Elite tier? Do you think we'll see HEAT.RDY kits to hit the market soon? Comment below.
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