Ajax to Join Adidas Elite Tier?
Update: Last summer, Dutch media reported that Adidas would join Adidas' top tier of football clubs. As of early 2022, Ajax still get the same treatment as B Teams.
We can not confirm that Ajax will become an A team
Ajax are wearing Aeroready "replica" kits
In contrast to Adidas' A Teams (Arsenal, Bayern, Juventus, Manchester United & Real Madrid), Ajax have not received new pre-match jerseys for Spring 2022. The club do also wear AEROREADY kits.
We can NOT confirm that Ajax will be an Adidas A team in the 2022-23 season. If so, they would receive a HEAT.RDY kit. So far, we have no info that the club will get "Authentic" kits.
17 July 2021: Local Media Reports| Ajax Join Adidas Elite Tier
Ajax are now part of the prestigious Adidas 'Elite' tier of sponsorships, alongside the likes of Bayern Munich, Juventus and Real Madrid, according to reports in local media.
The club's recent success and extremely popular kit launches prompted Adidas to elevate Ajax's status to the top tier.
For now, this means that Ajax will receive highly bespoke kits - as seen with the current 21-22 range. In addition to that, Adidas will take care of distribution and Ajax's shirts will be sold in all major Adidas-run stores worldwide.
The brand-new Ajax 21-22 home kit, featuring the historic club crest, has proven to be a huge success already. Sports marketer Chris Woerts confirmed as much when speaking on tv program De Oranjezomer: "More than 10,000 shirts have been sold on Thursday alone. They can't be dragged on and that's why they are bringing extra shirts.".
"Ajax belongs to the tier one clubs, together with Juventus, Real Madrid and Bayern Munich . That means that the shirt is now sold everywhere worldwide. In every Adidas store."
It remains to be seen whether we will see 'proper' authentic Ajax shirts in the future, based on the 'HEAT.RDY' model, which features a unique cut and material.
There's no confirmation in either way yet, but it's worth noting that it took more than a year for the HEAT.RDY Boca Juniors jerseys to arrive. Something similar could happen with Ajax, too, so stay tuned for updates as the season progresses.
Are Ajax a deserved part of the Elite tier? Do you think we'll see HEAT.RDY kits to hit the market soon? Comment below.
Unique 2026 World Cup Pennants
The football culture platform @vsrsus has shared a collection of pennants featuring unique and highly artistic designs from several national teams participating in the 2026 World Cup.
The designs feature intricate graphics, bespoke typography, and vibrant color palettes tailored to different nations competing in the tournament. Each pennant is reimagined not just as a ceremonial token, but as a standalone piece of football art that captures the distinct identity and heritage of the respective countries.
The peasants celebrate the intersection of graphic design and the global game during the 2026 World Cup.
Nike Air Max Joga Bonito 'R9' Sneakers Revealed
Nike is set to release a special homage to Brazilian legend Ronaldo with the upcoming launch of the Nike Air Max Joga Bonito 'R9' sneakers. Bringing together elements from two iconic silhouettes, the new lifestyle shoe offers a unique fusion of football heritage and streetwear style.
The Nike Air Max Joga Bonito 'R9' features the classic upper of the legendary Mercurial R9 football boot, seamlessly paired with the recognizable Big Bubble soles of the Air Max 95.
The Nike Air Max Joga Bonito 'R9' sneakers, officially listed under style code IX8646-001, are scheduled to be released on July 2, 2026. They will be available for a retail price of $180.
Puma EFL 26-27 Ball Released
The new Puma EFL 2026-27 match ball has been officially revealed, introducing the Puma Stellar Nitro model for the upcoming season. It will be used across the English Football League, encompassing the Championship, League One, and League Two.
The Puma EFL 2026-27 Stellar match ball features an updated panel shape, moving away from the previous Orbita edition.
Cambridge United 26-27 Away Kit Released
The new Cambridge United 2026-27 away kit has been revealed. Made by Umbro, the Cambridge United 2026-27 away jersey introduces a fresh sky-blue look for the League One side, offering a clean aesthetic for their travels next season.
The launch of the new away strip follows the release of the club's 'United in Endeavour' home kit earlier in the month, completing a contrasting set for the upcoming campaign.
Baník Ostrava 26-27 Home Kit Released
The Baník Ostrava 2026-27 home kit has been officially released today. Made by Macron, the new Baník Ostrava home shirt features a clean, predominantly white design that uniquely incorporates special Braille text elements into the fabric.
In a meaningful initiative by the Czech First League club, a portion of the proceeds from the sales of the new home jersey will be donated to support children with visual impairments.
1. FC Magdeburg 2026-27 Home Kit Released
FC Magdeburg and Hummel have officially revealed the club's new home kit for the 2026-27 2. Bundesliga season. The launch was announced under the club's hashtag #EINMALIMMER and brings back a classic design element from the team's history.
The Hummel 1. FC Magdeburg 2026-27 home shirt features a return to the popular striped look, combining the traditional blue and white colors to represent the club's identity. White Hummel chevrons adorn the shoulders, while the logos of sponsors Humanas and SWM are integrated in the club's colors. A special detail is found inside the collar, which pays tribute to Block U, the passionate supporter base of the team. Additionally, the club introduced a new font for the player names and numbers on the back.
Bohemians Praha 1905 26-27 Home Kit Released
Czech First League club Bohemians Praha 1905 have officially revealed their new 2026-27 home kit. Made by Puma, the new shirt will be worn in the upcoming domestic campaign.
The Puma Bohemians Praha 1905 2026-27 home jersey introduces a clean design in the club's traditional green and white colors. Produced by Puma, the kit stays true to the team's historic visual identity while offering a modern look for the Prague-based side as they prepare for the new season.