Ajax has officially announced that their new Adidas 2026-27 home kit will be revealed on July 2, 202...
Ajax has officially announced that their new Adidas 2026-27 home kit will be revealed on July 2, 2026.
The Dutch club shared a teaser on social media featuring a red graphic with the Ajax and Adidas logos alongside the upcoming release date and the caption "Home is coming."
Official pictures of the classic red and white Ajax 2026-27 home shirt were widely leaked earlier in May.
Dutch telecommunications company Ziggo has announced it will step down as the main shirt sponsor of...
Dutch telecommunications company Ziggo has announced it will step down as the main shirt sponsor of Ajax following the conclusion of the 2026-27 season. This decision will bring an end to a long-standing partnership that first began in January 2015, marking a 12.5-year run on the front of the iconic Amsterdam kits.
VodafoneZiggo stated that the decision not to extend the current agreement stems from a strategic shift to focus on new brand initiatives and partnerships outside of football. The current deal, which is reportedly valued at around €10 million to €12 million per year, leaves a significant commercial spot to fill on the Ajax jersey.
Ajax is now actively searching for a replacement main sponsor to take over the front-of-shirt rights starting from the 2027-28 season. Fans will see the familiar Ziggo logo on the club's shirts for one final campaign before a new era begins for the Dutch giants.
