Reebok Sold By Adidas
Aug 12, 2021, by Chris
After months of announcements and rumors, Adidas today confirmed that they sold Reebok to Authentic Brands Group (ABG).
Adidas Sells Reebok to Authentic Brands Group (Owner Of 50+ Consumer Brands)
ABG owns more than 50 consumer brands, including rights of Muhammad Ali, Elvis Presley, Shaquille O'Neal, and Marilyn Monroe. AGB's 30 brands are sold in around 6,000 stores. They are active in the media, entertainment, fashion, home, active lifestyle and outdoor sectors. They also own the Sports Illustrated magazine.
New US Owner AGB Concentrates On Celebrities & Former Sport Stars
The deal is worth up to $2.46 billion (2.1 billion Euros), paid mostly in cash. Adidas bought Reebok for $3.8 billion in 2006 to help in its market dispute against Nike.
“Reebok has been a valued part of adidas, and we are grateful for the contributions the brand and the team behind it have made to our company. With this change in ownership, we believe the Reebok brand will be well-positioned for long-term success. As for adidas, we will continue to focus our efforts on executing our “Own the Game” strategy that will enable us to grow in an attractive industry, gain market share, and create sustainable value for all of our stakeholders,” said Kasper Rorsted, CEO of adidas AG.
Jamie Salter, Founder, Chairman and CEO of ABG commented, “It’s an honor to be entrusted with carrying Reebok’s legacy forward. This is an important milestone for ABG, and we are committed to preserving Reebok’s integrity, innovation, and values - including its presence in bricks and mortar. We look forward to working closely with the Reebok team to build on the brand’s success.”
Reebok will likely not make its comeback in football
With Authentic Brands Group not playing any major role in the sponsorship of soccer so far, we think it is very unlikely that we will see a comeback of Reebok in football. Adidas positioned Reebok as a fitness brand, and we think ABG will continue to do so.
Do you think we will see the Reebok brand in football ever again? Comment below.
Albacete 26-27 Home Kit Released
Segunda División club Albacete Balompié have officially unveiled the new 2026-27 home kit. Made by Adidas, the shirt marks the return of a polo collar for the first time since the 2000-01 season.
The Adidas Albacete Balompié 2026-27 home shirt retains the club's traditional white base, with dark red returning to the fold-over polo collar and sleeve cuffs after one season of black detailing. The combination gives the design a classic look while reinforcing the club's traditional colour palette.
The Albacete Balompié 2026-27 home kit was officially unveiled on 21 July 2026.
What do you think of the new Albacete Balompié 2026-27 home kit? Let us know your thoughts in the comments below.
FC Midtjylland 26-27 Home & Away Kits Released
FC Midtjylland and Puma have released the club's new home and away kits for the 26-27 season. The designs are deeply inspired by the club's core values and mentality, encapsulated in the motto "Heart. Head. Heath." (Hjertet, Hovedet, Heden).
The Puma FC Midtjylland 26-27 home jersey features a black base accompanied by elegant red lines. These lines form three tracks that symbolize the three pillars of the club's identity. On the back, a newly redesigned wolf icon makes its debut, alongside the word "MIDTJYLLAND" printed at the bottom hem to mark the club's origins.
Standing in sharp contrast, the Puma FC Midtjylland 26-27 away jersey utilizes a white base with thin grey stripes. The away shirt is accented with bold red and black contrasting details around the collar and sleeves. It carries over the same wolf icon and text detailing on the reverse, with both kits utilizing the club's bespoke attack-font for the player names and numbers.
