Adidas & Nike Dominate 2021-22 Champions, Europa & Conference League Kit Battles
- Champions League: Nike leads the 2021-22 Champions League kit supply with 13 teams, followed by Adidas (8) and Puma (5).
- Europa League: Adidas and Nike are tied in the 2021-22 Europa League, each supplying kits for 8 teams.
- Overall Brand Dominance: Adidas, Nike, and Puma supply the vast majority of kits (70.8%) across all three UEFA competitions, with Nike having more teams than all other smaller brands combined.
Today sees not only the start of the 2021-2022 UEFA Europa League but also the beginning of the all-new UEFA Europa Conference League. Let us take a look at which brands dominate the first, second, and third levels of European football, with the help of great infographics by Planeta Fobal.
2021-2022 UEFA Champions League Kit Battle
The 21-22 UEFA Champions League kit battle is quite clearly lead by Nike, ahead of Adidas and Puma.
Nike clearly leads in the Champions League
Nike makes 13 of the 32 teams (40.6%). Adidas comes second with 8 teams, Puma comes third with 5 teams. 6 teams have other suppliers.
2021-2022 UEFA Europa League Brand Battle
In the 2021-22 Europa League season, Adidas and Nike supply exactly half of the 32 teams, with both brands making the kits for 8 clubs.
Puma comes third with four teams. Macron has 3 teams, while Kappa, Jako, and Hummel have 2.EA7 (Emporio Armani Sports Company), Castore, and Umbro have one team under contract, respectively.
2021-2022 UEFA Europa Conference League Brand Battle
The new Conference League sees a heavy dominance of Adidas and Nike - Adidas supplies 10 clubs, Nike 9 clubs, while Puma has three teams. Nine "small" brands offer great brand diversity in the new UEFA competition.
2021-2022 UEFA Brand Battles - Overall
Overall, the dominance of Adidas, Nike, and Puma in the three UEFA club competitions is remarkable.
Nike has more teams than all "small" brands combined
Of the 96 teams qualified, 68 have kits from Adidas, Nike, and Puma (70.8%), while 28 have kits of other brands (29,2%).
Nike has more teams than all "small brands" combined - 30 vs 28. Adidas has 26 teams, Puma has 12 teams.
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Morecambe 26-27 Home & Away Kits Released
Morecambe FC have officially launched their new 26-27 home and away kits, produced by Surridge Sports. The club received massive backlash for posting AI images for the launch, and later posted a clearer CAD of the home shirt.
The home shirt features the club's traditional red color palette with black detailing, while the away kit introduces a bold combination of purple and yellow. Both designs incorporate modern elements to provide a fresh look for the upcoming National League North campaign.
The new Surridge Sports Morecambe 2026-27 jerseys are currently available for pre-order through the club's official online store.
Puma Kits Keep Ripping at the 2026 World Cup
Puma is facing significant criticism at the 2026 World Cup as multiple national team jerseys have easily ripped during matches.
Incidents involving players from Czechia, Morocco, Egypt, and Paraguay have highlighted an ongoing durability issue with the brand's latest kits - every torn shirt in the tournament so far belongs to a Puma-sponsored team.
The Puma 2026 World Cup kits incorporate the latest version of PUMA's ULTRAWEAVE “Thermoadapt” technology, which obviously is not tear-resistant enough.
The recurring wardrobe malfunctions have resulted in terrible PR for the German sportswear manufacturer and even prompted the viral resurgence of Xherdan Shaqiri's infamous quote from Euro 2016, where he joked that he hopes Puma does not produce condoms.
