The Hidden Meaning Behind Brand Logos
Oct 10, 2021, by Pat
Last month @The_Kitsman shared a very interesting thread on Twitter, highlighting the hidden meanings behind some of the biggest football brands.
Kappa
The now-iconic Kappa logo was a happy accident that occurred during a 1969 photo-shoot. The photographer spotted a man & woman sat back to back, with his becoming the base shape for the brand logo.
Adidas
The three stripes of the modern-day Adidas logo represent a mountain, pointing out towards challenges & goals in which people need to overcome.
Mizuno
Mizuno's logo draws inspiration from the Roadrunner bird. It came to life during the launch of the RunBird line of shoes in the 1980s.
Upon seeing the finished product for the first time, Masato Mizuno, then Chairman of the Mizuno Corporation, was immediately impressed with the exciting new design, stating, “Birds called roadrunners exist. Our shoes now look like running birds.”
The Japanese brand is set to increase its presence in the European football market next season, with rumors afloat about them taking over the Bochum contract from Nike.
Nike
Nike's Swoosh, one of the most recognizable brands around today, was created by a graphic designer named Carolyn Davidson in 1971 for a mere $35! The inspiration behind the shape was conveying motion, while the name Nike of course derived from the Greek Goddess of victory.
Make sure to check out the full thread for more of these. It might even get expanded with more brands in the future, who knows...
Did you know all of this? Comment below.
Liverpool 26-27 Away Kit Leaked - 2 New Pictures
Ahead of its official release, further promotional images of the Adidas Liverpool 26-27 away kit have been leaked by @KamilBerberler.
It will be released tomorrow, 29 July 2026.
Waldhof Mannheim 26-27 Home Kit Released
German 3. Liga club SV Waldhof Mannheim 07 and technical partner uhlsport have officially unveiled the team's new home kit for the 26-27 season. Joining the previously revealed away and third jerseys, the new home shirt introduces a bold look grounded in the club's traditional blue and black color scheme.
The uhlsport Waldhof Mannheim 26-27 home shirt features a prominent black vertical stripe running down the center, framed by vibrant blue side panels. Black sleeves with blue cuff trimming frame the jersey, while a sharp V-neck collar adds a clean finish. White branding, including the centered uhlsport logo and main sponsor Stölting, contrasts against the dark center panel alongside the club's diamond crest on the left chest.
FC Eindhoven 26-27 Home Kit Released
FC Eindhoven has officially revealed its new home kit for the 26-27 and 27-28 seasons. Made by technical partner Macron, the jersey continues the club's traditional look with classic blue and white vertical stripes across the body.
The design features a traditional white polo collar accented with subtle gold piping along the edges and shoulder seams. A geometric graphic pattern is integrated into the blue stripes to give the classic layout a modern texture, while long-term main sponsor VDL features prominently on the front.
On the upper back under the collar, a stylized blue wave icon is displayed alongside clean gold line accents. The new home kit is available for pre-order now via the official club store.
Rebranded FC Kharkiv Reveal Adidas 26-27 Home Kit
Following their complete rebrand from Metalist 1925, Ukrainian Premier League side FC Kharkiv have officially unveiled their new home kit for the 26-27 season. Made by Adidas as part of a new partnership, the launch introduces a revamped identity built around the club's new claret and gold color scheme.
The FC Kharkiv 26-27 home shirt features a rich claret base accented by bright gold details. Gold Adidas Three Stripes sit atop the shoulders, matching the brand logo on the right chest and the newly designed circular club crest on the left. A subtle, tonal pixel-grid pattern decorates the front body, while gold trim outlines the crew-neck collar and sleeve cuffs. Crypto platform WhiteBIT features as the primary front sponsor in white.
Fortuna Köln 26-27 Away Kit Released
German side SC Fortuna Köln and manufacturer Robey have officially launched the new away kit for the 26-27 season. The design pays direct homage to the classic kits worn by the club during the late 1990s, when Fortuna Köln competed in the 2. Bundesliga.
The Fortuna Köln 26-27 away shirt features a clean white base highlighted by a prominent red chest band bordered with black horizontal lines. Main sponsor HIT is integrated in white across the red band. Additional accents include a black and red trimmed collar, red Robey branding on the right chest, and the traditional club crest on the left.
Liverpool 26-27 Away Pre-Match Kit Leaked
Official images of Liverpool's 26-27 away pre-match kit have been leaked, offering a detailed look at the retro-inspired warm-up shirt made by Adidas. Thanks to @KamilBerberler.
The shirt features an off-white base paired with vibrant red raglan sleeves and a matching red V-neck collar.
Liverpool 26-27 Away Goalkeeper Kit Leaked
Official images of the new Adidas Liverpool 26-27 away goalkeeper kit have surfaced online ahead of its release. The shirt brings a classic retro look, featuring a purple torso paired with black sleeves and side panels. Inspired by Adidas goalkeeper templates from the 1990s, the design includes a subtle tonal graphic pattern running down the central purple section. Thanks to @KamilBerberler.
The Adidas Liverpool 2026-27 away goalkeeper kit is a tribute to the famous purple Liverpool keeper shirt from 1994-95.
