The Hidden Meaning Behind Brand Logos
Last month @The_Kitsman shared a very interesting thread on Twitter, highlighting the hidden meanings behind some of the biggest football brands.
Kappa
The now-iconic Kappa logo was a happy accident that occurred during a 1969 photo-shoot. The photographer spotted a man & woman sat back to back, with his becoming the base shape for the brand logo.
Adidas
The three stripes of the modern-day Adidas logo represent a mountain, pointing out towards challenges & goals in which people need to overcome.
Mizuno
Mizuno's logo draws inspiration from the Roadrunner bird. It came to life during the launch of the RunBird line of shoes in the 1980s.
Upon seeing the finished product for the first time, Masato Mizuno, then Chairman of the Mizuno Corporation, was immediately impressed with the exciting new design, stating, “Birds called roadrunners exist. Our shoes now look like running birds.”
The Japanese brand is set to increase its presence in the European football market next season, with rumors afloat about them taking over the Bochum contract from Nike.
Nike
Nike's Swoosh, one of the most recognizable brands around today, was created by a graphic designer named Carolyn Davidson in 1971 for a mere $35! The inspiration behind the shape was conveying motion, while the name Nike of course derived from the Greek Goddess of victory.
Make sure to check out the full thread for more of these. It might even get expanded with more brands in the future, who knows...
Did you know all of this? Comment below.
Vintage Football Shirts
from Cult Kits
2001/02 Mexico C.Blanco #10 Home Shirt (M) Atletica
1995/96 Tanjong Pajar Boys Club #3 Tartan Shirt (L) Umbro
2019/20 Valencia *BNWT* Stadium Shirt (S) Puma
2006/07 PSG Training Shirt (S) Nike
1998/00 PSV *Player Issue* BNWT GK Shirt (XL) Nike
2007/08 England Track Jacket (L) Umbro
2000/01 Aston Villa Merson #10 Away Shirt (L) Diadora
2002/04 Adidas Template GK Shirt (M)
2019/20 Waterford FC Umbro Training Polo Shirt (S)
1987/88 Japan #5 *Olympic Qualifier - Player Issue* Away Shirt (M) Asics
El Clásico Retro Kit - Semi-finals
Four kits are remaining in the El Clásico retro kit competition by Kit Creator. You can vote now here: https://fifakitcreator.com/showcase/competition/227
Neymar Gives First Look at Puma 2026 World Cup Boots
Neymar has trained in the World Cup edition of the Puma Future football boots, called Showtime. The Puma 'Showtime' 2026 World Cup soccer cleats pack is set to release on Thursday, May 28, 2026.
Inter Milan 26-27 Home Kit Spotted for Sale
The new Nike Inter 2026-2027 home shirt is set to launch soon. Thanks to Solo ed esclusivamente Inter for the images.
Adidas Boca Juniors 1992 Retro Collection Leaked
According to reliable club apparel source @marto_m3, the German brand is preparing to launch a full line of vintage garments for the Argentine giants Boca. The leaked mock-ups showcase a four-piece capsule that accurately revives the bold aesthetic of the early 1990s, consisting of a classic track jacket, matching track pants, and two distinct retro t-shirts.
The standout pieces of the collection are the two jerseys, which feature the famous 1992 template, A central placement for both the vintage Adidas Trefoil logo and the historic Boca Juniors crest completes the authentic 1992 look. Complementing the shirts is a vibrant tracksuit, with the blue jacket sporting a striking yellow angled panel across the chest and the pants featuring oversized yellow and white geometric color-blocking down the sides.
This upcoming release is part of a 1992 retro collection for many Adidas teams.
Vauxhall Motors FC 26-27 Away Kit Releasedmacr
The the striking new Vauxhall Motors FC 2026-2027 away kit has been revealed, introducing a highly vibrant aesthetic for the upcoming campaign.
The shirt features a dark navy base that is heavily contrasted by an intricate, retro-inspired geometric pattern applied in neon pink, yellow, and light blue across the torso and sleeves. Pink Macron 'Hero' logos sit on the right chest and both shoulders, perfectly complementing the colourful graphic elements, while the traditional club crest rests on the left breast.
Right in the centre, the logo of front-of-shirt sponsor Premier Jet Support, complete with an aeroplane motif, is printed in crisp white to stand out against the busy background design.
What are your thoughts on this bold, colourful pattern for the new Vauxhall Motors away strip? Let us know in the comments below.
