FC Barcelona to Sign Socios Sleeve Sponsorship Deal
Nov 8, 2021, by Pat
FC Barcelona are in negotiations with Chiliz, creators of various Fan Tokens under the Socios brand for a possible sleeve sponsorship deal, Mundo Deportivo report.
Barcelona are currently without a shirt sponsor after Beko reduced their deal to just the training shirt, going from paying 19 to just 10 million per season in the process.
As per the report, the club have received an important offer from Chiliz to become the new FC Barcelona sleeve sponsor effective immediately. If agreed, the deal would initially run until the end of the current season, with an option to extend it.
It sounds like a deal could be announced very soon, with Barcelona joining the likes of Inter and Valencia who have already signed (main) shirt sponsor deals with the crypto company.
Although it's not known yet, we would expect the deal to promote the "$BAR" fan token, which was launched a few years ago already, just like in the cases of Inter and Valencia.
What do you think about Barcelona potentially signing a jersey sponsorship deal with Socios? Comment below.
Premium Material Returns to the World Cup Champions Badge
Alongside the second star above the crest, Spain officially unveiled a new 3D embossed World Champions badge during their recent 3-2 victory over England in the UEFA Nations League. This badge previously appeared on Spain's jersey after their 2026 FIFA World Cup triumph.
Compared to the heat-applied plastic version seen on Argentina's kits, the new badge from Cromotransfer offers a significantly more premium look, featuring an embossed surface and a multi-layered structure. Before that, Adidas has increasingly shifted to pre-applying tournament and champions badges directly in its manufacturing facilities.
However, this upgrade will be exclusive to the authentic player-version jerseys. The fan-version replica shirts will continue to feature the standard heat-transferred plastic badge.
Big thanks to @whatthekit_x for the collage.
