New AS Saint-Étienne Logo Released
Jan 1, 2022, by Chris
French club AS Saint-Étienne today unveiled their new logo.
The new AS Saint-Etienne logo was voted by the club's supporters from three designs, as part of a collaborative process. At the end of November, nearly 16,000 fans were able to express their preference among these three proposals in order to elect the future logo of AS Saint-Étienne.
Proposal 1 was the clear winner of the vote - 61%. Logo 2 received 16% of the votes and Logo 3 received 23%.
AS Saint Etienne 2022 Logo
The new AS Saint-Etienne logo is a combination of digital inspiration and marked origins in Saint-Etienne. It has single typography and a dynamic coat of arms shape, resolutely futuristic without denying the past.
The main specificity of this new logo is that it integrates several elements of the coat of arms of the city of Saint-Etienne: the two golden palms, the crown, and the three crosses.
The Blue-White-Red star is now integrated into the top
The Blue-White-Red star, symbolizing the 10 French championship titles of ASSE, still reigns at the top of the logo but is now integrated into it and has more pronounced borders.
For the first time in its history and just before its 90th birthday, the club will also see its year of creation, 1933, written at the bottom of its emblem, in one of the three white stripes.
These green and white stripes, which first appeared on the club's logo in 1960, are a reference to the outdoor blinds of the Casino store whose founder, Geoffroy Guichard, also created the ASSE in 1933.
Gold becomes part of the secondary color palette
The gold surround, already present on several previous logos and underlining the history and prestige of the club, also marks its return. Gold will thus become part of the secondary color palette.
Finally, the font size of the various denominations on the logo now favors a better hierarchy and readability.
A version of this logo enriched by a representation of the branches of oak and laurel, symbols of strength and eternity, will have mainly institutional uses.
The new ASSE logo will come into effect on July 1, 2022.
Do you like the new AS Saint-Etienne logo? Comment below.
Bristol Rovers 26-27 Third Kit Released
Bristol Rovers have officially unveiled their new 26-27 third kit, produced by Puma. The tertiary strip was already given an on-pitch debut by the squad during their recent League Two away match against Gillingham.
The Puma Bristol Rovers 26-27 third shirt introduces a stylish look with a black base and soft pink accents. A subtle tonal line pattern covers the front and back of the torso, complemented by contrasting pink inserts along the shoulders, side panels, and collar. The monochrome club crest, Puma cat branding, and front-of-shirt sponsor Pukka are all finished in the same matching pink shade.
Black shorts and black socks with pink detailing complete the new Puma Bristol Rovers 26-27 third uniform. Season ticket holders will have early access to purchase the strip at an exclusive club shop event on September 24, followed by a general in-store release on September 25 and online sales starting September 28.
Colombia's DIMAYOR Mandates Standard Helvetica Font for All Teams From 2027
Colombian football governing body DIMAYOR is set to introduce sweeping kit branding regulations starting with the 2027 Liga BetPlay season. An official circular distributed to professional clubs outlines strict new rules for shirt names, numbering, and sleeve badges. Most notably, the league will mandate Helvetica as the sole official typeface for player names and squad numbers across all participating teams, stripping clubs and kit manufacturers of the ability to use custom fonts. Big thanks to @cdfactoryco.
Beyond standardizing the typography, the regulations strictly govern visibility and colors. All names and numbers must appear either in solid black on light-colored kits or solid white on dark-colored kits, with no additional accent colors or outlines permitted. For shirts featuring stripes or graphic patterns, clubs must integrate a blank, single-tone rectangle measuring exactly 34 cm by 26 cm on the back to host the number. Player names must be positioned directly above the number with a font height between 5 cm and 7 cm, while DIMAYOR and competition sleeve badges will have designated dimensions and mandatory placement below club sponsor patches.
DIMAYOR is also putting an end to unconventional squad numbers. Players will only be allowed to wear consecutive integers from 1 up to the total number of registered squad members, outlawing high numbers such as 77, 88, or 99. The drastic move has sparked backlash among Colombian football fans and kit designers, who have criticized the choice of a standard office typeface and the loss of distinctive club identity on the pitch.
Zinedine Zidane Wears Limited-Edition Adidas "Zidane x Adidas" 30-Year Anniversary Boots in France Training
France head coach Zinedine Zidane was spotted lacing up his limited-edition Adidas Predator 26 'ZZ30' 30-Year Anniversary boots during Les Bleus' training session at Clairefontaine. Leading the squad onto the pitch ahead of their upcoming fixtures, the French maestro gave his latest signature boots an on-pitch debut in classic Zizou fashion.
Officially launched in September 2026, the boots mark three decades since Zidane first joined forces with Adidas ahead of Euro 1996. The boot features a clean Cloud White base highlighted by metallic gold detailing, accompanied by French Tricolore accents on the heel. Personal touches celebrating his iconic career are visible throughout the design, including 'ZZ30' branding, references to cities that shaped his journey, and a graphic paying tribute to his famous 2002 Champions League final volley.
Bespoke details include a classic folded tongue with the number '30', the stylized nickname 'ZI30U' on the soleplate and insole, and a graphic depiction of Zidane's legendary 2002 Champions League final volley on the heel counter.
Inter Miami Announce American Airlines as First-Ever Airline Partner
Inter Miami CF have officially announced a multi-year partnership with American Airlines, naming the carrier the club's first-ever Official Airline Partner. Under the extensive agreement, American Airlines becomes an Official Partner of Inter Miami as well as a Founding Partner of both Nu Stadium and the broader Miami Freedom Park district.
As part of the deal, the premium hospitality West Club inside the new venue will be rebranded as the American Lounge. Covering more than 14,500 square feet across the entire west stand and seating over 1,800 fans, the lounge will anchor the airline's presence on matchdays. The stadium site sits adjacent to Miami International Airport, which serves as American Airlines' third-largest hub.
The collaboration also introduces bespoke fan experiences through the carrier's AAdvantage loyalty program, offering members pitchside access for the second half of matches, away-game travel packages, and the ability to redeem miles for tickets and VIP experiences. The club will additionally host an annual American Airlines Theme Night, with the first celebration scheduled for October 14, 2026.
In-House Saint Vincent and the Grenadines 2026 Kits Released
The Saint Vincent and the Grenadines Football Federation (SVGFF) has officially unveiled a brand-new set of in-house kits for the national football team, nicknamed Vincy Heat. Opting out of a deal with a traditional sportswear brand, the federation designed and produced the collection internally under a dedicated campaign titled "Ours."
The launch showcases three distinct colourways celebrating the island nation's flag: yellow, royal blue, and emerald green. All three jerseys share an identical template characterized by a sharp V-neck collar, fine contrast shoulder piping, and matching sleeve cuffs. Across the torso, each shirt features a dynamic diagonal brushstroke pattern embedded with micro-motifs reminiscent of the three diamonds seen on the national flag.
Contrasting details complete the look, with royal blue accents adorning the primary yellow jersey, and vivid yellow trims framing both the blue and green alternatives. Centered around themes of national pride and identity, the collection is headlined by slogans such as "Our Nation. Our Culture. Our Team" and "Wherever we go, we carry home."
