New Jeonnam Dragons Logo Revealed

Jeonnam Dragons FC, who currently play in South Korea's second division, the K League 2, recently unveiled their new club logo and branding. This new design will serve as the club's symbol from the 2022 season onward.

New Jeonnam Dragons Logo

Here is the old Jeonnam Dragons logo, which came in two different colorways. The left version features the club's original colors, while the right one matches its colors with those on the yellow and black home kits.

The old Jeonnam crest is of course mainly fixated on showcasing the club's main symbol, a dragon. It places a dragon's head onto a shield, which has a diagonal striped pattern in white and purple or black and yellow. The club's name is written above this, with the abbreviation and founding year inscribed at the bottom.

Taking a look at the new 2022 Jeonnam Dragons crest, it becomes apparent that a lot was altered or completely replaced. Stylized versions of the letters 'J' and 'D' are at the center of the strictly yellow and black design. They are surrounded by the suggestion of a shield shape, however, the diagonal stripes are completely gone.

Most noteably, the dragon head has been dropped from the crest, which is unfortunate, since this was such an integral part of the club's look. The club name is still placed above the shield shape, now divided into two rows and with a new font.

This same font will also be used for the Jeonnam's branding.

What do you think of this new logo for the Jeonnam Dragons? Should they have kept the dragon head? Comment below.