Serie A & Socios Announce Sponsor Deal - League Won't Be Called "Socios Serie A"
Jan 14, 2022, by Khoi
Crypto currencies platform Socios.com continue to expand their reach in Italy, this time by becoming the official partners of the national football league.
🇮🇹 @SerieA is here.
— Socios.com (@socios) January 11, 2022
We are incredibly proud to welcome the Home of Calcio to the Home of Fan Influence & Rewards.#BeMoreThanAFan pic.twitter.com/ka21ABl4dn
Socios.com To Become Official Partners Of Serie A
The deal was announced after the Supercoppa Final between Inter Milan and Juventus at the San Siro.
This will see Socios.com named as the main sponsor of the Serie A as well as the Supercoppa Frecciarossa and Coppa Italia Frecciarossa Finals.
Serie A will not change their name luckily - Socios just become a main sponsor.
Luigi De Siervo, CEO of Lega Serie A, commented: “We are extremely pleased to announce this partnership with Socios.com, a leading brand in its sector that has been working with the excellence of sports for several years now."
CEO of Lega Serie A - Luigi De Siervo
“With this agreement, Lega Serie A proves once again to be ready to seize the opportunities offered by new markets, projected towards the future and innovation and careful to respond to the needs of fans around the world.”
Alexandre Dreyfus, CEO of Chiliz and Socios.com, added: “In 2021 we grew our network by over 500% and welcomed over a million new users to our platform.
We’ve got bigger aims for the next 12 months, so we’re delighted to begin 2022 with this major announcement that further solidifies our commitment to the Italian sports industry.”
Having already been the partners of Inter Milan, Juventus, AC Milan, Napoli, FC Bologna, AS Roma, and the Italian national team, the new partnership means Socios.com has cemented their place in Italian football.
Currently, Socios.com have over 1.3 million users from 167 countries using the platform to engage with and be rewarded by the teams they love through Fan Tokens.
What do you think of the new partnership between Serie A and Socios.com? Comment below.
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Colombian club Deportivo Cali and their technical sponsor Hillside have launched a special-edition capsule celebrating the club's historic first league championship won in 1965. The release consists of two retro-inspired jerseys — one in green and another in white — that pay tribute to the monumental title won over six decades ago.
Both shirts embrace a classic mid-60s aesthetic, anchored by an open polo-style collar. The green shirt features a contrasting white collar and cuffs, complemented by a tonal sublimated pattern of stripes, pennants, and historic club insignia across the fabric. In turn, the white version offers a clean, elegant look highlighted by rich emerald green trim. On the collar ribbing, knit detailing spells out "19 CAMPEÓN 65" in tribute to the landmark campaign.
Each jersey is adorned with a vintage Deportivo Cali crest topped by a single embroidered golden star representing that maiden triumph. Additional commemorative touches include a retro script Hillside graphic at the lower back and a stitched authentic crest patch near the hem displaying "Cali - Un Amor para toda la Vida 1912". The limited-edition pieces are delivered in custom collector's packaging alongside a certificate of authenticity.