DC United Present New Shirt Sponsor
MLS side DC United have unveiled their new shirt sponsor for the 2022 season. They are the next in a long line of clubs to recently aquire the sponsorship of a blockchain-related company.
DC United's New Shirt Sponsor
XDC Network, who work in the recently booming NFT and blockchain business, have partnered with DC United. They will feature front and center on DC's 2022 kits, having signed a three-year deal.
“Our partnership with XDC Network enables us to present more meaningful fan experiences using their cutting edge blockchain technology and create rewarding engagement opportunities for our ever-growing Black-and-Red community,” - @DanitaJohnson pic.twitter.com/ZgLABP8xbh— D.C. United (@dcunited) February 22, 2022
The partnership goes beyond simply placing XDC's logo on DC United's jerseys and training tops, with the blockchain company also introducing "one-of-a-kind Fan Token program".
Loyal fans can be rewarded through more oppurtunities for better engaging with their club. This means there will be "exclusive experiences and special access", however, no specific information regarding this claim has been released yet.
The XDC Network also makes it possible for users to purchase, trade or sell NFT's in a comprehensible way.
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