Adidas to Increase Prices
Bad news for consumers as Adidas are set to raise their prices due to the rising cost of production. This has been revealed by Adidas in their 2021 fourth-quarter and full-year results.
Adidas to Increases Prices of All Products by 5-10 %
Current shirt prices on Adidas website
The German brand will raise their prices across all of their products by 5 to 10 percent this year to keep their finances the way they like them.
We expect replica kits to soon cost 95-100 Euro
Adidas have not announced how much more expensive specific their products will be, but fans of the Three Stripes will have to brace themselves to spend even more on every range of their products, from takedown models of boots and fan kits to player spec versions. For replica kits, we could see a price increase to 95-100 Euro.
The cost of materials such as cotton and nylon are expected to rise by 1-4% per year, while the cost of labor is on track to increase by 11-15% per year. In addition, rising fuel prices are driving up the cost of everything worldwide.
The increase in prices consumer will pay are one of the steps Adidas have decided to take in order to combat these rises, while moving some of their labor from China to Indonesia, Vietnam and Cambodia is another part of their plan to keep their pockets healthy.
The war that Putin is waging in Ukraine could cost Adidas up to €250 million by their own estimates as their sales in the affected countries and nearby areas will drop by about half, although their sneaker sales are set to grow by 11-13% overall.
Most would argue that the cost of their products is already too high, although complaints from consumers are unlikely to make Adidas change their minds.
In 2022, Adidas are calculating around 12 percent more sales to almost 24 billion euros. Group profits are expected to rise in parallel from 1.5 to 1.8 to 1.9 billion euros in the current year. Adidas’ operating profit still has not come back to pre-pandemic levels. In 2019, the company recorded an operating profit of 2.66 billion euros.
Do you think the upcoming price increases will reduce sales for Adidas? How much is too much to pay for a jersey? Let us know your thoughts on the matter.
Sturm Graz 26-27 Home, Away & Third Kits Released
The new Sturm Graz home, away, and third kits for the 26-27 season were officially unveiled today. Produced by Nike, the new kits will be worn by the Austrian Bundesliga club during their upcoming domestic and European campaigns.
The Nike SK Sturm Graz 26-27 home jersey has a no-nonsense design in black, anthracite and white. It boasts a dual tone quarter design with a tonal Nike logo.
The collection is rounded off by the Nike Sturm Graz 26-27 away and third shirts, which provide distinct alternative looks for the team's travels. Notably, the third option is once again designated as the 'Steiermark' kit, paying tribute to the club's home region of Styria. The away is white with black pinstripes.
Erzgebirge Aue 26-27 Home, Away & Third Kits Released
German club FC Erzgebirge Aue has officially unveiled its new Nike home kit for the 26-27 season. Launched under the motto 'noble and tradition-conscious', the new shirt will be worn during the team's upcoming campaign in the Regionalliga Nordost.
Produced by Nike, the Erzgebirge Aue 26-27 home kit features a the usual purple base color, complemented by subtle white stripes. In contrast to the home kit, the away and third kits have very basic looks.
England vs Norway 2026 World Cup Quarter-Final Kit Matchup Confirmed
The kit matchup for the 2026 World Cup quarter-final between England and Norway has been confirmed ahead of their clash in Miami on July 11. England will be wearing an all-white combination, while Norway will take to the pitch in a red, navy, and navy setup.
Norway’s choice of navy shorts and socks with their red home shirt provides a strong contrast against England's uniform. Still, it is an unexpected choice.
Norway utilized an all-red variant in their matches against Iraq and France, before wearing their traditional red, white, and blue combination in the round of 16 against Brazil.
Monterrey 26-27 Home Kit Released
Puma has officially unveiled the new CF Monterrey 26-27 home kit, bringing a classic yet locally inspired design to the Mexican club. Launched under the campaign slogan EnLaVidaYEnLaCancha, the new jersey pays tribute to the team's passionate fanbase, the city of Monterrey, and its cultural identity.
The CF Monterrey 26-27 home shirt features the club's traditional blue and white vertical stripes. It is styled with an odd one-button crewneck collar. Adding a contrasting pop of color to the striped base, the Puma Big Cat logos on the chest and sleeves are applied in red.
Hellas Verona 26-27 Home Kit Released
Hellas Verona and Joma have officially unveiled the club's new home kit for the 26-27 season. The launch featured a special appearance by club legend Preben Elkjaer Larsen, presenting the new shirt against the backdrop of Porta Nuova, a monumental gateway to the city's historic center.
The Joma Hellas Verona 26-27 home jersey boasts a modern cross design - a mainly navy-blue base is combined with a fading cross.
Additional bespoke details complete the design. The phrase "Dai Verona" is printed on the back of the collar, while the inside of the neck reads "We Are Hellas", emphasizing the strong connection between the club and its fanbase. The Hellas Verona 26-27 home strip is rounded off with blue shorts and blue socks.
FC Metz 26-27 Away Kit Released
The new FC Metz 26-27 away kit was officially released this evening.
The Kappa FC Metz 26-27 away shirt introduces a stylish look in white with a standout collar im green, black and orange.
England Euro 2028 Home Kit Concept Based on Leaked Nike Template
Following on our leak of the Nike 28-29 template, kit designer @podders1981 has created a concept showing how the England Euro 2028 home shirt could look. The template, which is set to be used for the upcoming European Championship, introduces distinct new paneling and details that will shape the design of future national team kits.
The England Euro 2028 concept features a traditional white base combined with striking red accents on the collar and side panels, seamlessly adapting the new Nike template elements to the classic Three Lions aesthetic.
While this is simply a fan prediction based on the leaked technical drawings, it offers an early glimpse into how Nike's upcoming design language might be applied to their elite national teams when the tournament arrives.
Bradford City 26-27 Away Kit Released
Bradford City AFC has officially revealed its new 26-27 away kit, made by Macron. The release was confirmed by the club earlier today, with the new strip available to purchase immediately online and in-store starting July 8.
The Macron Bradford City 26-27 away shirt introduces a clean design with a geometric pattern running throughout the fabric. The predominantly white base is contrasted by distinct amber and claret trim, ensuring the club's traditional colors remain prominent on the collar and cuffs.
Fans have quickly noted the retro feel of the Macron Bradford City 26-27 away kit. The overall look serves as a nostalgic throwback to the Bradford City home shirt worn between 1978 and 1981, effectively blending historical inspiration with modern styling for the upcoming season.
Adidas Celebrates Messi and Argentina Following World Cup Comeback
Following Argentina's 3-2 comeback victory against Egypt in the round of 16 of the 2026 FIFA World Cup, Adidas Football has posted an image to celebrate Argentina & Lionel Messi. The brand posted a simple message featuring five goat emojis alongside their campaign hashtag #YouGotThis, acknowledging the captain's status as the Greatest of All Time.
The match was a rollercoaster for the defending champions, who found themselves trailing 2-0. Despite Messi missing a penalty in the first half, a late surge saw Argentina score three goals to win the game.
The post aligns with Adidas' ongoing Trionda campaign and their continuous support for the Argentine legend during the tournament. The timely reaction highlights the strong connection between the brand and one of their most iconic athletes on the global stage.
