No More Beko - Beşiktaş' Shirts to Feature Crypto Sponsor from Next Season
Beşiktaş are the latest club to sign a shirt sponsorship contract, with a crypto currency firm, having put pen to paper on a new two year deal with Middle Eastern company Rain.
Rain to Become Beşiktaş' Shirt Sponsor from 22-23
Beşiktaş current sponsor, Turkish electronics manufacturer Beko, will still have their logo featured on the club's shirts, but no longer in the central chest position. It will appear on the back of the shirt from next season onwards. Beko have been the club's main sponsor since the 19-20 season and they also had a long stint on Beşiktaş' kits from the mid 80s to 2004.
Beşiktaş current home shirt and some shirts from the previous Beko era
Beşiktaş will receive $14 million over two years from Rain.
The crypto sector is rapidly becoming one of the largest sponsors of football kits, much as betting sites had done previously, with both of these industries' prominence and vicibility in football being rightly called into question, as investing in crypto currency is essentially a form of gambling.
What's your view on crypto sponsors on shirts? Let us know in the comments.
Kawasaki Frontale 26-27 30th Anniversary Kit Released
Japanese club Kawasaki Frontale has officially unveiled its 2026-27 30th anniversary kit, made by Puma. The new release celebrates three decades of the club's history under the themes "Supported By You" and "Challenge The Future."
The Puma Kawasaki Frontale 2026-27 30th anniversary shirt features a classic vertical striped design, reviving a look from the club's past. The jersey combines the team's traditional light blue and black colors in a clean stripe pattern, drawing comparisons from fans to the iconic style of Brazilian club Grêmio. Unlike the 2016 anniversary kit, this new iteration opts for a modern crew neck collar to complete the classic yet updated aesthetic.
Hammarby 2026 European Kit Released
Swedish Allsvenskan side Hammarby IF has officially unveiled its new 2026 European kit. Produced by sportswear brand Craft, the jersey will be worn during the club's upcoming UEFA Europa League qualification campaign.
The launch of the European shirt follows the release of the club's regular 2026 home and away kits earlier in March, which feature a subtle jacquard pattern inspired by the waves of the Hammarby Sjö waterway. The new European jersey completes Hammarby's extensive wardrobe for the 2026 season, joining the dedicated Cup kit that was introduced in February.
The Hammarby IF 2026 European kit by Craft is available to purchase through the club's official retail channels and their partner Intersport.
Jordan Brand x Nike Cryo Shot 2026 World Cup Shoes Leaked
Nike Football is expanding its off-pitch Cryo Shot lineup for the 2026 World Cup with a special Jordan Brand collaboration.
Inspired by the iconic 2002 Mercurial Vapor 1, this release marks the eighth limited-edition model in the highly anticipated Nike X2 Cryo Shot collection.
