No More Exclusivity with PSG? Jordan to Sign Deals with Other Clubs?
PSG and Jordan’s exclusive deal is possibly coming to an end - will we see the Jumpman logo appear alongside the badges of other football clubs?
Jordan have been permitted to work only with PSG, no other football clubs
LeBron James x Liverpool, 2020 | Michael Jordan in Barcelona for the Olympics, 1992
PSG and Jordan have been working together since 2018 in an exclusive deal. Jordan have been permitted to work only with PSG, no other football clubs. Their partnership will continue considering how fruitful it has been, but after this season the Nike sub-brand will be able to collaborate with other clubs - obviously those also sponsored by Nike.
We already leaked Jordan's PSG 22-23 away kit
Jordan and PSG originally signed a three-year deal until 2021, which was extended by one season until 2022. There has been no official announcement of an extension of the deal yet, but we already leaked the Jordan PSG 22-23 away kit.
Jordan To Partner with Other Clubs in the Future?
The PSG x Jordan collaboration has been responsible for some of the most anticipated releases, biggest marketing campaigns, and a huge amount of hype in the football kit world over the past four seasons.
Jordan are a sub-brand of Nike, so only Nike teams come into question
The basketball brand moving into another, bigger sport, and doing so with one of the most recognisable and star-studded club sides in the game was obviously a calculated move. Releasing apparel bearing both the Jordan logo and the PSG badge was a masterstroke for both parties, and the fact that it was an exclusive partnership is what made it work so well.
The Candidates
Nike’s biggest clubs in Europe are Liverpool, Chelsea, Inter, Barcelona, and Atletico Madrid. With football and streetwear becoming more and more intertwined over the years, having the Jumpman logo on their club’s gear would extend its appeal to audiences beyond fans of the team or the sport itself. Any club would welcome such a guaranteed boost to their sales and status in the fashion world, but Jordan will also be thinking about how any partnership would affect their own image.
Nike and LeBron are going to release a Liverpool collection to rival Jordan x Nike
PSG were a ready-made football superbrand with global appeal, recognition, domestic success guaranteed and a handy resemblance to the Jordan logo built into their badge. Which of Nike’s other clubs can offer that same level of security? Who will Jordan see their visions align with the most?
Chelsea have the advantage of their association with London and are current European and World champions. Liverpool are going through their most successful period in years and count LeBron James among their investors. Inter have made it back to the top of Italian football and could win their second successive Serie A title this season.
In fact, Liverpool's Chairman Tom Werner last year revealed that a Liverpool x LeBron James football product line is in the work. Nike and LeBron "are going to create seven or eight products that rival the connection that Michael Jordan has with Nike."
1992 Olympics "Dream Team": Jordan has a connection to Barcelona
Atletico Madrid would probably be considered to be lacking in star power while Barcelona are going through something of a difficult time in the post-Messi era, not to mention their well-documented financial troubles. Would Jordan see these as reasons to avoid a collab or opportunities to diversify their portfolio?
However, Michael Jordan and his Jordan brand have a connection to Barcelona. Jordan was part of the Dream Team, the 1992 United States men's Olympic basketball team in Barcelona. He did wear a now-famous sweater Jordan sweater in the Catalan capital.
While it could be possible that they work with more than one club at a time, that may remove some of the individuality of the deal, making it less attractive to supporters and streetwear fans alike. It is also possible that Jordan continue to work solely with PSG for a few more seasons, despite the exclusivity clause expiring. One thing that is certain is that after the success of their collections over the years, there is plenty of money for them to make from football.
Jordan could continue to only work with PSG
Who do you think Jordan would be most likely to collaborate with next? Would you like to see your team bearing the Jumpman logo? Give us your view of the situation in the comments.
"Leak Or Not To Leak": Adidas Playfully Teases Juventus Kit Releases
Adidas Football has taken a cheeky and self-aware approach to modern kit culture by leaning directly into the world of shirt leaks. In a teaser shared across social media captioned "LEAK OR NOT TO LEAK, that’s the question", the brand presented a mock confidential desktop interface styled like an internal investigation into unreleased gear.
The desktop graphic features folders and case files centered around upcoming Juventus kits for the 26-27 campaign. Several genuine product codes are highlighted in the mockup, including KC2294 for the Juventus authentic third jersey and KR4646 for the pink away shirt. Surrounding these are playful folder labels such as "PRE-RELEASE LEAKERS" and "PERSONS OF INTEREST", along with mock file thumbnails referencing kit sightings, club mascot leaks, and questions over whether star youngster Kenan Yildiz leaked upcoming jerseys.
Rather than attempting to suppress early kit leaks, Adidas is embracing the surrounding fan culture and online discussion. By turning pre-release anticipation into an interactive campaign, the Three Stripes have found a clever way to generate excitement ahead of the official launches.
Official PSG 26-27 Squad Numbers Confirmed
Paris Saint-Germain have officially confirmed their squad shirt numbers for the 26-27 season following the conclusion of the summer transfer window. The French champions revealed the updated roster graphic displaying the club's official numbering across their classic Hechter-inspired home kit and goalkeeper jerseys. This graphic was created by @gollofootball and was officially used and posted by PSG.
The list highlights several new arrivals and notable number assignments across the squad. New signing Ferran Torres takes the number 9 shirt, while fellow additions Maghnes Akliouche, Lucas Digne, and Mika Godts take numbers 11, 12, and 22, respectively. Key figures retain their established shirts, including Khvicha Kvaratskhelia in the number 7 and Ousmane Dembélé wearing number 10, alongside core regulars such as Marquinhos (5), Achraf Hakimi (2), and Vitinha (17).
Between the posts, Lucas Chevalier wears number 30 alongside Alessandro Longoni (16) and Matvey Safonov (39). Midfielder João Neves retains his distinctive number 87, while Warren Zaïre-Emery continues with number 33 for the upcoming campaign.
Muangthong United 26-27 Away Kit Released
Thai club Muangthong United have revealed their new away kit for the 26-27 campaign, crafted once again by local brand EGO Sport.
The Muangthong United 2026-27 away jersey introduces an ultra-clean, classic look. Built on an off-white base, the shirt features bright red accents on the polo-style collar and sleeve cuffs. All logos, including the club crest on the left chest, EGO branding, and long-time main sponsor Yamaha across the front, appear in monochromatic red.
Sleeve sponsors such as AirAsia and LEO round out the design, maintaining the red-and-white aesthetic throughout the entire kit.
Nike Sabrina 4 Outsole Sparks Comparisons to Ezeta Logo
Nike has unveiled the latest colorway of Sabrina Ionescu's signature basketball shoe, the Nike Sabrina 4 "The Switch". While the sneaker stands out with its vibrant blend of desert pink and lemon venom tones, a detailed look at the outsole has caught the attention of the football kit community for an unexpected reason.
The shoe's traction pattern features an intricate array of small, angled rubber lugs designed to deliver multi-directional court grip. However, numerous fans and followers noticed that the shape of these individual traction nubs looks remarkably similar to the geometric emblem of Italian sportswear brand Ezeta, prompting many to message the label's founders about the resemblance.
While the outsole pattern is undoubtedly Nike's performance-oriented traction engineered around Sabrina's signature identity, the visual likeness to Ezeta's mark is striking. Do you think this is purely a coincidence, or a curious case of parallel design?
Nike Mercurial Vapor 17 Sam Kerr Signature Boots Leaked - New Images
We have new images of the Nike Mercurial Vapor 17 Sam Kerr signature soccer cleats, thanks to shoptcrampson.
Nike Mercurial Vapor 17 Sam Kerr Signature Boots Leaked
