Worst Rebranding Ever? - New Cercle Brugge Logo Revealed
Jun 23, 2022, by John
In recent weeks, we have seen many new club crests be released for the coming 2022-23 season. Today, another club, this time from Belgium, revealed a revolutionary new look.
Cercle Brugge's New Crest
Designed by the Skinn Branding Agency from Bruges, a bold redesign of the old Cercle Brugge crest is attempted.
The first major change is the lack of a green background. The new Cercle logo can now be placed on different colored backgrounds, most likely black or white.
The crown on top of the old 'C' has also been done away with, however, the central pentagon shape remains intact. The simple 'C' that once surrounded it also remains, it is now formed by the word 'Cercle'.
Apart from the new shapes in the logo, the colors have also been altered. The entire logo now comes in a luminous shade of green, with the background often shown in black.
As was to be expected with such a drastic redesign, fans made their outrage known online. Rival club Beerschot even jokingly replied with a logo change of their own.
We got your back @cercleofficial pic.twitter.com/4sc2zKMGcB
— K. Beerschot V.A. (@kbeerschotva) June 23, 2022
Communication manager Louis-Philippe Depondt: “We wanted to honor our Bruges heritage, but above all show that we are no longer an underdog, but we do want to be assertive and eye-catching. Our name as well as our color are unique. Only Cercle plays in green and black and all other teams are clubs, but we are simply Cercle. We want to project that even more with our new logo.”
Club officials say they were aware of the fact that this rebrand would be met by a lot of criticism, but they nonetheless want to head into a new era with a new look.
What do you think of this complete redesign? Comment below.
Aston Villa 26-27 Third Kit On Sale Early in Adidas Store
Aston Villa's 26-27 third kit has gone on sale early at an official Adidas store in Tenerife ahead of its official launch.
Photos shared by supporter @squirrelvilla confirmed that the complete strip was available to buy in Playa De Las Americas, giving fans an early look at the new shirt and matching shorts in hand.
The Adidas Aston Villa 26-27 third shirt features a light icy blue base covered in an elaborate, repeating swirl pattern across the front and sleeves. Claret detailing highlights the crew neck collar, sleeve cuffs, and signature Three Stripes, while both the centered Adidas logo and Aston Villa crest sit prominently on the chest. The version bought in store was sold without a main front sponsor.
