All-New Venezia Logo Released

Venezia have unveiled their new crest, which was created in collaboration with German design agency, Bureau Borsche.

Venezia unveil new crest

The new crest is much more refined and streamlined than the previous version, fitting much better with the image the club have created for themselves over the last few years. Shaped like the letter V, the right hand side incorporates a Lion's head into the design, the right hand edge of which is a minimal representation of the wings of the Lion of Saint Mark, the symbol of the city.

These horizontal lines are also a nod to another Venetian icon, the gondola, with it's iron prow which is itself a reference to the city. The tips of the V are orange and green, two of the the club's three colours, while the rest is gold.

The iron prow of a venetian gondola.

The previous crest was designed in 2015, before being simplified on the arrival of CMO Ted Philipakos in 2020. The simplified version used just the winged lion from the badge with VFC lettering underneath. In an interview with Soccerbible, Philipakos had this to say on the old badge and the creation of the new one:

In the context of the evolution of Venezia’s brand and modern design in general, the outgoing crest was obsolete. And though we would set out to create something more modern, at the same time there was an opportunity to realign with the club’s heritage, most notably by returning the lion to gold, as it had been throughout history.
Venezia's new crest will feature on their 22-23 kits, which will be released on July 7th, 14th and 21st respectively.

Venezia 22-23 Pre-Match Jersey

Accompanying the launch of the new visual identity is Venezia's 22-23 pre-match jersey, seen above. Wavy green and orange checkers sit atop a black base and the new crest (albeit an all gold plasticized version) is present, with matching gold Kappa logos. Raglan sleeves, a round neck collar and black cuffs are the less eye-catching details of the 22-23 Venezia pre-match shirt.

What do you think of Venezia's new crest? Is it an improvement on the old one? Are you a fan of the pre-match shirt? Let us know in the comments.