Exclusive: Adidas to Release Sponsorless Version of 23-24 Third Kits
Adidas will release a first in the brand's history for the 2023-2024 season. While Adidas' 23-24 third shirts will feature main sponsors on the pitch, an alternative version will be sold to fans free of logos.
Adidas 23-24 Third Shirts to Be Sold Without Sponsor Logos
Next season, Adidas will release alternative, sponsor free third shirts for their elite clubs. The sponsors will still be worn by the players in matches, but will be absent from the jerseys made available to the public. We first heard about this initiative with the news of their "Lifestyler" 23-24 third kit for Arsenal, and we now know that their other elite clubs will receive the same treatment.
Adidas will still release regular versions of the 23-24 third kits
Arsenal, Bayern Munich, Juventus, Manchester United are Real Madrid are the teams in Adidas' stable of elite clubs - each of them will receive a Lifestyler third shirt. Adidas' motivation for the move is for the shirts to be perceived as stylish items that fit more into the fashion category rather than sport.
Some existing items some Adidas' Lifestyler ranges for the teams they sponsor.
The mixing of football and fashion has been steadily increasing for years now, with collaborations between fashion brands, sportswear manufacturers, and football clubs becoming more frequent and regularly generating a lot of hype. The football aesthetic has also been creeping into fashion brands regular catalogs too, with brands like Gucci, Balenciaga, and Dolce & Gabbana lifting inspiration directly from kits.
Nottingham Forest are currently without a sponsor, meaning their fans only have a logo-free shirt available to them.
Ugly and irrelevant sponsor logos are an obstacle to the adoption of football shirts by non-fans as everyday wear, but because of sponsor contracts with clubs, they must be included on jerseys, regardless of manufacturers' preferences. With this in mind, it makes sense for Adidas to remove them from the equation, allowing them to offer something that is 100% their creation with no third-party logos and also represents the identity of the club in question.
We likely see more innovations that just sponsors removed
Boca Juniors finished the season without a sponsor on their kits because the deal with Qatar Airways expired in June.
As the lifestyler kits will not be worn on the pitch, we expect to see some other variations from the match shirts, as they will not be bound by UEFA kit regulations. Oversized fits, different fabrics and possibly additional visual design elements could be present, but this is speculation for now.
Do you think this is a good idea from Adidas? Will it be effective in increasing the appeal of football shirts to an audience outside of football fans? Let us know in the comments.
Nike Total 90 III 'Croatia' Shoes Released
Nike has released a special edition of the iconic Total 90 III silhouette, dedicated to the Croatian national team.
The Nike Total 90 Checkered 'Croatia' features a striking red and white checkered design across the upper, directly inspired by the famous home kits of the Croatian national team. The classic T90 branding remains prominent on the shoe, maintaining the distinctive look of the original football boot. This release transforms the classic silhouette into a lifestyle sneaker, capitalizing on the ongoing trend of retro football footwear.
The Nike Total 90 III 'Croatia' sneakers have been available on Nike.com and select retailers since late June 2026.
This launch is part of a broader revival of the Total 90 line throughout 2026, which has included various re-releases and high-profile collaborations.
Reebok's First German Kit: Hansa Rostock 26-27 Home Kit Released
Following the announcement of their new partnership back in March, Hansa Rostock and Reebok have officially unveiled the club's new 2026-27 home kit. This release is particularly notable as it marks Reebok's first-ever stint as a kit supplier for a German football club, taking over from previous supplier Mizuno.
The Reebok Hansa Rostock 2026-27 home shirt draws heavy inspiration from the club's history, specifically the legendary "Travimpex" kit from the 1993-94 season. It features the traditional blue and white vertical stripes, interrupted by a distinct white chest block that houses the main sponsor logo. The classic Reebok vector logo is placed on the right chest, complementing the traditional club crest on the left.
Designed in collaboration with club members and fans, the Hansa Rostock 2026-27 home kit successfully combines a retro aesthetic with modern details. The new kit is available to purchase starting July 1, 2026.
Neftci PFK 26-27 Away Kit Released
Following the release of their classic black and white striped home shirt in late June, Azerbaijan Premier League side Neftci PFK have now unveiled their new Kappa away kit for the 2026-27 season. The new Neftci PFK 2026-27 away jersey introduces an often seen black and gold look.
Torquay United 26-27 Third Kit Released
Torquay United have officially launched their new 2026-27 third kit, manufactured by VX3. The shirt features an "English Riviera" theme, paying homage to the club's coastal location and encouraging fans to take a piece of the local area wherever they go.
Nike AFC Richmond Ted Lasso Season 4 2026 Kit Released
AFC Richmond will get a new kit for the highly anticipated fourth season of Ted Lasso. The design imagines how the fictional club's gear could evolve while staying true to its established identity and its partnership with Nike.
The Richmond 2026 kits features AFC Richmond's traditional blue and red color scheme, applying it in a half-and-half design separated by a thin yellow line.
A subtle all-over logo pattern rounds off the look.
New Balance West Ham 26-27 Home Kit Teased - No More Umbro
West Ham United have officially teased their new 2026-27 home kit, giving fans a first glimpse at their inaugural release with new kit supplier New Balance. The club posted a close-up image of the shirt on social media today, signaling that a full reveal is imminent. This marks the beginning of West Ham's partnership with New Balance, who take over from previous long-term supplier Umbro.
The teaser image highlights several key design elements of the new shirt. Most notably, the kit features a distinct checker pattern on the collar and sleeve cuffs, adding a bespoke touch to the classic claret and blue colors. The close-up also reveals a textured fabric and a return to traditional sky blue sleeves.
Preston North End 26-27 Away Kit Revealed
The Preston North End 2026-27 away kit has been officially revealed. Produced by Castore, the new away shirt will be worn during the upcoming Championship campaign and introduces a highly simplified aesthetic.
The Castore Preston North End 2026-27 away jersey features a blue base complemented by yellow detailing. Its most prominent design choice is the central alignment of all chest elements, including the club crest, the main sponsor, and a text-only Castore wordmark rather than the brand's standard winged logo.
The new Castore Preston 2026-27 away shirt is expected to be available for purchase soon ahead of the new season.
Samsunspor 26-27 Home Kit Released
Turkish club Samsunspor has officially unveiled their new Hummel home kit for the 2026-27 season under the slogan "We Are Samsun."
CD Castellón 26-27 Home Kit Released
The new CD Castellón 2026-27 home kit, manufactured by Erreà, has been officially released. The design maintains the club's traditional identity with the familiar black and white stripes and incorporates the signature Pam Pam Orellut branding. In a change from the previous season, the new shirt features a simple round neck without a collar and includes a solid black back panel to accommodate player names and numbers.
Aalborg 26-27 Home & Away Kits Released
Aalborg BK and Macron have officially launched the club's new 2026-27 home and away kits.
The AaB 2026-27 home shirt features a retro aesthetic with classic, broad red and white stripes and a prominent white collar. Elegant weaves are integrated into the fabric, while the historic AaB flag bearing the text AAB af 1885 sits on the back of the neck. The inside of the collar and the bottom hem feature Aalborg Boldspilklub af 1885 to further celebrate the club's rich heritage.
Inspired by the club's alternate jerseys from the mid-1990s through the 2010s, the AaB 2026-27 away kit is predominantly black with narrow fabric weaves for a touch of elegance. A subtle red and white stripe is placed on the back collar to represent the club's traditional colors. Both shirts feature white sponsor logos, including Spar Nord and Nykredit on the front, to complete the clean look.
Puma Stevenage 26-27 Home Kit Released - No More Macron
Stevenage FC and Puma have officially launched the club's new 2026-27 home kit, marking the return of the German brand after a nine-year stint with Macron.
In a rare move for a professional football club, the Stevenage 2026-27 home kit was created by independent lead designer Joseph Brimicombe. It has a simple design in white and red with a subtle all-over pattern on the front.