Exclusive: Adidas to Release Sponsorless Version of 23-24 Third Kits
Adidas will release a first in the brand's history for the 2023-2024 season. While Adidas' 23-24 third shirts will feature main sponsors on the pitch, an alternative version will be sold to fans free of logos.
Adidas 23-24 Third Shirts to Be Sold Without Sponsor Logos
Next season, Adidas will release alternative, sponsor free third shirts for their elite clubs. The sponsors will still be worn by the players in matches, but will be absent from the jerseys made available to the public. We first heard about this initiative with the news of their "Lifestyler" 23-24 third kit for Arsenal, and we now know that their other elite clubs will receive the same treatment.
Adidas will still release regular versions of the 23-24 third kits
Arsenal, Bayern Munich, Juventus, Manchester United are Real Madrid are the teams in Adidas' stable of elite clubs - each of them will receive a Lifestyler third shirt. Adidas' motivation for the move is for the shirts to be perceived as stylish items that fit more into the fashion category rather than sport.
Some existing items some Adidas' Lifestyler ranges for the teams they sponsor.
The mixing of football and fashion has been steadily increasing for years now, with collaborations between fashion brands, sportswear manufacturers, and football clubs becoming more frequent and regularly generating a lot of hype. The football aesthetic has also been creeping into fashion brands regular catalogs too, with brands like Gucci, Balenciaga, and Dolce & Gabbana lifting inspiration directly from kits.
Nottingham Forest are currently without a sponsor, meaning their fans only have a logo-free shirt available to them.
Ugly and irrelevant sponsor logos are an obstacle to the adoption of football shirts by non-fans as everyday wear, but because of sponsor contracts with clubs, they must be included on jerseys, regardless of manufacturers' preferences. With this in mind, it makes sense for Adidas to remove them from the equation, allowing them to offer something that is 100% their creation with no third-party logos and also represents the identity of the club in question.
We likely see more innovations that just sponsors removed
Boca Juniors finished the season without a sponsor on their kits because the deal with Qatar Airways expired in June.
As the lifestyler kits will not be worn on the pitch, we expect to see some other variations from the match shirts, as they will not be bound by UEFA kit regulations. Oversized fits, different fabrics and possibly additional visual design elements could be present, but this is speculation for now.
Do you think this is a good idea from Adidas? Will it be effective in increasing the appeal of football shirts to an audience outside of football fans? Let us know in the comments.
Wydad AC 26-27 Home Kit Released
Moroccan giants Wydad Athletic Club have officially unveiled their new home kit for the 26-27 season, created in collaboration with Italian sportswear brand Kappa. Launched under the banner "THIS IS WYDAD," the shirt highlights the club's deep-rooted identity with a classic, retro-inspired aesthetic.
The Kappa Wydad 26-27 home jersey is predominantly red and accented with crisp white detailing. Its focal points include a striking red-and-white striped V-neck collar and matching trim along the cuffs. A subtle, tonal geometric pattern consisting of dynamic diagonal stripes runs across the torso, while white Kappa Omini logos sit across the chest and shoulders alongside the iconic circular Wydad AC crest.
The new Wydad 26-27 home shirt is already available for supporters to purchase through the club's official retail channels.
Albacete Balompié 26-27 Third Kit Released & Debuted
Spanish club Albacete Balompié has officially unveiled and debuted its new adidas third kit for the 26-27 season. The new strip received an immediate on-pitch premiere during the team's La Liga Hypermotion clash away to Girona at Montilivi, completing the club's 26-27 wardrobe following the release of their white home and away shirts earlier in the summer.
Created through the adidas Locker Room platform, the Albacete 26-27 third shirt features a black base overlaid with an energetic red geometric gradient pattern across the front. Striking bright orange accents add pop to the crew-neck collar and shoulder Three Stripes. The club crest is executed in a monochrome orange finish on the left chest to match the adidas performance logo and sponsor graphics.
Matching black shorts and socks, both trimmed with bright orange detailing, complete the full Albacete Balompié 26-27 third strip. What do you think of Albacete's new third kit?
CD Guadalajara 26-27 Away Kit Released
Spanish side CD Guadalajara has unveiled its new away kit for the 26-27 season. Produced once again by Kappa, the new release offers a sharp, colorful alternative that directly complements the club's primary identity.
The Kappa CD Guadalajara 26-27 away shirt is predominantly bright yellow, paired with bold purple accents honoring the club's signature morado shade. Purple covers the rounded crew collar, sleeve trim, and sponsor branding, including the Hercesa chest sponsor. Kappa's iconic Omini logos run in purple along the shoulders and right chest, while matching yellow shorts with purple hems and side logo tracks complete the full kit.
This away strip follows the launch of Guadalajara's 26-27 home shirt earlier in September, which brought a classic all-purple foundation detailed with crisp white piping and logos.
Wydad 26-27 Home Kit Released
Moroccan giants Wydad Athletic Club and Kappa have officially unveiled their new home kit for the 26-27 season. Built around the club's traditional red base, the shirt features subtle tonal geometric striping across the front panel for a clean and textured appearance. A retro-inspired red and white striped V-neck collar anchors the classic design, complemented by contrasting white Kappa Omini logos on the chest and shoulders alongside a monochrome white club crest.
Albacete Balompié 26-27 Third Kit Released & Debuted
Spanish club Albacete Balompié debuted their new adidas third kit for the 26-27 season during their La Liga 2 fixture against Girona at Montilivi. The Adidas Locker Room shirt features a black base adorned with a red geometric gradient stripe pattern across the front, highlighted by vibrant orange accents on the crew collar, the adidas Three Stripes running down the shoulders, and a monochrome orange edition of the club crest. Completed with matching black shorts and socks featuring orange detailing, the kit joins the club's traditional white home and away strips for the ongoing campaign.
Atalanta 26-27 Third Kit Released
Atalanta and New Balance have officially unveiled the club's new third kit for the 26-27 season. Completing the Italian side's set alongside the previously launched home and away strips, the jersey introduces an elegant aesthetic rooted in the architectural heritage of Bergamo.
The New Balance Atalanta 26-27 third shirt is finished in a warm beige base officially dubbed 'Toasted Sesame', accented by black and 'Taffy Blue' trim on the V-neck collar and sleeve cuffs. Subtly woven across the body is a geometric jacquard pattern inspired by the famous sundial of Bergamo's Palazzo della Ragione. The chest prominently features Atalanta's retro 1964 crest, which depicts the running goddess alongside traditional black and blue stripes.
The New Balance branding appears in black, while Lete's red logo and SNAIFUN complete the front sponsorship. Inside the collar, a bespoke graphic highlights the Bergamo skyline accompanied by the motto 'LA MAGLIA SUDATA SEMPRE'. Crafted with breathable NB DRYx technology, the new kit is available now via the club's official channels.
Thailand Forced to Change Kits at 2026 FIFA ASEAN Cup
According to Ball Stand Thailand, the Thailand national team and Warrix must modify their kits for the 2026 FIFA ASEAN Cup, as the current uniform violates FIFA regulations.
Laws 4 of the IFAB players' equipment prohibits any political, religious, or personal slogans, statements, or images on match shirt.
Thailand’s 2026–27 kits by Warrix feature an pattern of the national anthem lyrics. Although national anthem lyrics are not explicitly classified as prohibited text, incorporating a full sentence from the anthem or extracts with ideological undertones onto the kit is still considered a violation of slogan regulations.
