New Aston Villa Logo Is Not a Copy of Chelsea Crest
Nov 15, 2022, by Simon
A few days ago, Aston Villa announced the winning design of the logo vote for season ticket holders and club members. In the end, Aston Villa supporters decided to go for the circular shape, which is somewhat reminiscent of the current Chelsea logo.
Let's take a look at the logo history of each club and find out what the inspiration for the new Aston Villa logo really is.
Aston Villa, one of England's most important football clubs and one of the first 12 participants in the English League, was founded in 1874. The lion is a part of Aston Villa's identity ever since club chairman William McGregor took over the reigns in the late 19th century.
McGregor, a Scotsman, had a mutual connection with Aston Villa in the first place because of his Scottish heritage, and decided to work for the club in 1877. In fact, McGregor decided that the lion from Scotland's royal crest should be the emblem of Aston Villa since Aston Villa also had strong ties in the Scottish community in Birmingham.
On the other hand, Chelsea was founded in 1905, and the English giants first used a lion in their crest in 1953. Until then, an image of a Chelsea Pensioner represented the club. The reason for this was a connection to the British military.
The Royal Hospital Chelsea was founded in 1682 for veterans of the British Army, and Chelsea decided to honour the institution - leading to the club's first nickname, the Pensioners. The idea to use a lion in the Chelsea club crest was inspired by the Abbot of Westminester.
What do you think of the new Aston Villa logo? Did you know that Aston Villa used a lion in their badge before Chelsea? Drop us a line below.
Adidas Manufacturing Issue in Japan?
Multiple supporters of RB Omiya Ardija (J2 League) have reported severe issues with peeling logos after just a single wash, regardless of whether the shirts were hand-washed or machine-washed. This is also the club's very first season wearing Adidas kits.
Many fans compared the quality of the heat-applied crests on the new Adidas shirts to their previous Under Armour ones, noting that the Under Armour logos remained completely intact even after an entire season of use. Big thanks to @jerseystory_vn for the collage.
Sheffield FC Release Limited-Edition 26-27 Pre-Season Charity Kit
Sheffield FC, the world's oldest football club, has teamed up with Adidas and Pro:Direct Soccer to launch a special-edition pre-season kit for the 26-27 season.
The special Sheffield FC kit is a teamwear design. It features a vibrant yellow base covered in a striking black geometric graphic pattern, the jersey comes complete with black Adidas branding, three stripes, and club crest. The eye-catching release is strictly limited to just 169 pieces, created to support the Bright Young Dreams initiative and raise funds for The Children's Hospital Charity.
Albacete Balompié 26-27 Away Kit Released
Spanish Segunda División club Albacete Balompié has officially launched its new away kit for the 26-27 season, crafted by Adidas. The striking design features a dark green base complemented by light pink accents on the crew-neck collar, shoulder stripes, and sleeve trim. A prominent horizontal chest band in pink is bisected by a thin red central stripe, delivering a unique look for the campaign. The set is completed with customizable green or pink shorts alongside matching socks.
Waldhof Mannheim 26-27 Home Kit Released
German 3. Liga club SV Waldhof Mannheim 07 and technical partner uhlsport have officially launched the club's new home jersey for the 26-27 season. Grounded in traditional colors, the uhlsport Waldhof Mannheim 26-27 home shirt features a broad black vertical stripe running down the center flanked by vibrant blue side sections, complemented by black sleeves with blue cuff trim and a matching V-neck collar. White branding, including a centered uhlsport logo and main sponsor Stölting, stands out cleanly against the central black stripe alongside the club crest.
VfB Stuttgart 26-27 Third Kit Released
VfB Stuttgart and kit supplier Jako have officially unveiled the club's new third kit for the 26-27 season. Continuing the theme of honoring the local heritage of Bad Cannstatt, the new shirt takes inspiration from ancient Celtic gold artifacts discovered in the region and preserved at the Landesmuseum Württemberg.
The Stuttgart 26-27 third kit features a gold base color complemented by the club's signature black chest band, which houses the white LBBW sponsor logo. The collar and sleeve cuffs are detailed with black trim and intricate patterns derived from Celtic metalwork, while the fabric incorporates an all-over embossed texture inspired by ancient craftsmanship. An enlarged, embroidered VfB crest in black and gold completes the shirt design. Special details round off the presentation, including an inner collar print featuring the phrase Kelten aus Cannstatt alongside historical motifs. The new third uniform is completed with matching gold shorts and socks.
FC Seoul Launch Hello Kitty Special Kit Marking Set
FC Seoul has launched a special Hello Kitty collaboration uniform marking set as part of the official K League x Sanrio Characters partnership for the 26-27 season.
The South Korean club updated its classic red and black striped home kit with custom summer-themed graphics starring Sanrio's world-famous mascot. The special kit customization features a custom patch on the lower right front of the shirt showing Hello Kitty next to a palm tree and a football. On the back, each player's squad number is styled in a white and light blue font decorated with ocean wave details and Hello Kitty graphics, accompanied by custom player names.
Burton Albion 26-27 Away Kit Released
English League One club Burton Albion have officially unveiled the 2026-27 away kit. Made by Admiral, the new shirt draws inspiration from the Brewers' long tradition of blue-and-white change kits.
The Admiral Burton Albion 2026-27 away shirt features a deep navy blue base with white detailing on the shoulders, collar and sleeve cuffs. Combining a timeless football shirt silhouette with modern finishing touches, the design celebrates Burton Albion's heritage while looking firmly to the future.
What do you think of the new Burton Albion 2026-27 away kit? Let us know your thoughts in the comments below.
Puma Czechia Kit Ripped at World Cup Available to Buy
Puma's kit durability issues surfaced once again during the World Cup. Now, one of the ripped kits is even available to purchase.
Czechia midfielder Pavel Šulc suffered a severe tear to his jersey during a match against South Korea, tearing away a large section of fabric right next to his squad number 15 and forcing him to leave the pitch for a quick kit change.
The exact torn shirt from the game has now been put up for auction on MatchWornShirt, as spotted by @ShirtSquadApp.
Liverpool 26-27 Away Kit Leaked - 2 New Pictures
Ahead of its official release, further promotional images of the Adidas Liverpool 26-27 away kit have been leaked by @KamilBerberler.
It will be released tomorrow, 29 July 2026.
Waldhof Mannheim 26-27 Home Kit Released
German 3. Liga club SV Waldhof Mannheim 07 and technical partner uhlsport have officially unveiled the team's new home kit for the 26-27 season. Joining the previously revealed away and third jerseys, the new home shirt introduces a bold look grounded in the club's traditional blue and black color scheme.
The uhlsport Waldhof Mannheim 26-27 home shirt features a prominent black vertical stripe running down the center, framed by vibrant blue side panels. Black sleeves with blue cuff trimming frame the jersey, while a sharp V-neck collar adds a clean finish. White branding, including the centered uhlsport logo and main sponsor Stölting, contrasts against the dark center panel alongside the club's diamond crest on the left chest.