Could Germany Use 2022 World Cup Kits at EURO 2024?
Retailers in Germany are hoping persuade the DFB to use their 2022 kits at EURO 2024 rather than releasing new ones as, a huge amount of stock remains unsold, according to German media.
Could Germany Use World Cup Kits for EURO 2024?
The German Retail Association have branded the 2022 World Cup "a disaster" in terms of merchandise sales. Germany's poor performances and group stage elimination put a big dent in kit sales and retailers are having difficulty selling national team gear, even at heavily discounted prices. Alexander von Preen, head of the German Retail Association has stated that retailers are hoping the DFB can be convinced to keep the current jerseys for the next big international tournament, EURO 2024, which will be played on home soil.
"There is still a lot of unsold merchandise. Even at basement prices, nobody wants to buy the jerseys. It wouldn't make sense to shred the goods en masse. This is also about a sustainable use of resources and setting an example."
If Germany had performed well and there had been higher demand for, and sales of shirts, Von Preen probably wouldn't be mentioning any concerns about reducing waste. Given the reality of the current situation, however, he claims that the sustainability argument makes the strongest case for re-using the jerseys, especially following the German team's moral gestures and statements about human rights in Qatar.
It is standard procedure for international teams to release new kits every two years, coinciding with the staggered four year cycles of major continental tournaments and the World Cup. The tradition of Germany receiving new kits from Adidas every two years stretches all the way back to the late seventies, and on some occasions they got new shirts even more frequently. They did, however, use their most famous kit of all time at both EURO 88 and Italia 90. On that occasion, they lifted the trophy in the shirt's second tournament. Maybe they could repeat the trick in 2024?
Our Verdict: Not Likely
Although the sustainability argument is certainly valid, the German Retail Associations pleas will probably fall on deaf ears. They seem to be using the green angle to suit their own agenda (selling products) rather than out of any serious environmental concern. EURO 2024 is only 18 months away, so Adidas have presumably already invested heavily and progressed quite far in the design stage for their 2024 national team shirts. There is talk of Nike soon switching to a two year club kit cycle for environmental reasons, so the DFB and Adidas may be receptive to the idea on the grounds it would not allow their main competitor to reap all the good publicity. With that said, if Adidas were to decide to prolong the life of their kits, it would surely come from internal decisions rather than being motivated by a request from a retail organisation.
Do you think the DFB and Adidas will agree to re-use the jersey? Let us know in the comments.
Travis Scott x Nike Total 90 Football Released
As part of the surprise Travis Scott x Nike Total 90 collection drop on June 11, a special edition Total 90 Academy football has been released.
Tied to the Rip The Script campaign ahead of the 2026 World Cup, the ball features a striking design in gold, black, and green, blending the iconic Total 90 aesthetic with Travis Scott's signature branding.
The football, along with the rest of the capsule, was launched without warning and is available exclusively through Nike's and Travis Scott's official website.
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Following a fan vote held in late 2025 to determine the team's custom design, the new special uniform joins the home and away strips that were previously released in December.
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The predominantly white jersey features the club's classic hooped sleeves reimagined in patriotic red, white, and blue, complemented by three white stars on each shoulder. Additional details include a blue collar with thin white and red trim, red sleeve cuffs with white and blue trim, and blue accents on the sides and shoulders.
The traditional Rowdies wordmark logo appears in blue across the chest. The kit is available in limited quantities.
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The release is strictly limited to 1,248 pairs worldwide. Each pair is individually numbered to represent the total number of players participating in the expanded 2026 tournament.
The Better Generation x Adidas Grassroots Predator Sala boots will be available starting June 20, 2026. They are an exclusive release, available only through The Better Generation's in-store and online channels.
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New York City Releases 50 USD Handmade 2026 World Cup Jerseys
New York City Mayor Zohran Mamdani has launched a limited-run, affordable NYC-inspired jersey to celebrate the 2026 World Cup. Priced at just 50 USD and sold at cost, the initiative provides an accessible alternative to expensive official FIFA merchandise (via GQ).
The jerseys are manufactured locally by Mazzi Sports, a custom sports apparel business operating out of its Brooklyn factory since 1986, and were designed by Brooklyn-based illustrator Arsh Raziuddin.
The local NYC kits feature distinct city motifs, including Big Apple and pigeon graphics, and are available in three colorways: black and white, yellow and black, and blue and orange.
Positioned as community pride gear, this grassroots release directly contrasts with the official FIFA World Cup 2026 New York New Jersey host city merchandise (375 USD).