New Era Enter the Football Kit Market With Shibuya City FC
New Era, the American brand known for their baseball caps, have become the technical sponsor for Japanese side Shibuya City FC, whose new kit was released earlier this week. This is New Era's first ever football shirt.
New Era Enter The Football Kit Market
New Era was founded in 1920 and is probably the most popular cap manufacturer in the world. Starting out producing baseball caps, they became the official partner of Major League Baseball and eventually went on to have similar deals with the NHL and NFL.
They've branched out from American sports and into football before with headwear ranges for Manchester United and Tottenham, but now they've made their first ever football shirts for Japanese side Shibuya City FC. Check out their new home kit below.
Shibuya City FC 2023 Home Kit
This is New Era's Shibuya City FC 2023 home jersey.
The New Era Shibuya City FC 2023 shirt is white with grey grahphic-filled stripes, bordered by black pinstripes. A black stripe running down the sides has New Era wordmark branding.
The sleeves are solid white and the cuffs and collar have black trim. The club badge is centrally placed and New Era's logo is on the left of the chest, very small by comparison.Black shorts and white socks round off the look of the new Shibuya City FC 2023 home uniform by New Era.
Made by New Era. What's your opinion on Shibuya City FC's home kit? Comment below.
Rayo Vallecano 26-27 Away Kit Released
Rayo Vallecano and official technical kit supplier Umbro have revealed the club's new away kit for the 26-27 season.
The Rayo Vallecano 26-27 away kit is predominantly red, featuring the club's iconic lightning bolt motif across the chest in white. The jersey is styled with black raglan sleeves that include Umbro branding along the shoulders, alongside white sponsor logos and a full-color club crest. The uniform is completed with matching red shorts and red socks.
Adidas Originals River Plate 26-27 Collection Leaked
Adidas is set to launch a new Adidas Originals lifestyle collection for Argentine giants River Plate. Images of the collection have been shared by @KamilBerberler.
The upcoming collection includes a track jacket, hoodie, retro shirt, shorts, track pants, and a graphic t-shirt.
Sunderland in Talks for Visit Ghana 26-27 Front-of-Shirt Sponsorship
Sunderland AFC are in talks over a potential main shirt sponsorship agreement with Visit Ghana for the 26-27 season. The proposed deal would see the national tourism brand featured on the front of the Black Cats' kits.
The discussions were highlighted following a meeting involving the Speaker of the Parliament of Ghana, Alban Sumana Kingsford Bagbin, alongside Sunderland representatives.
Granada 26-27 Third Kit Released
Granada CF and Adidas have officially revealed the club's new third kit for the 26-27 season. The design forms part of a provincial landscape collection, taking visual inspiration from the distinctive rock formations and terrain of the Gorafe desert and geopark in the region. Granada CF will wear the jersey during their 26-27 campaign.
The shirt features a clean white base highlighted by soft gold brushstroke graphic details running across the body. Maroon accents are applied to the crew-neck collar and sleeve cuffs, complementing the monochromatic crest, Adidas logo, and main shirt sponsor printed in the same red shade. Gold Adidas three stripes sit on the shoulders to complete the top.
A distinct circular detail is printed on the shirt, featuring an outline map of the province of Granada alongside official product text for the 26-27 season.
US Concarneau 26-27 Third Kit Released
French club US Concarneau and technical sponsor Hummel have unveiled the team's new third kit for the 26-27 season. The fresh design offers a clean, traditional aesthetic to round out the Breton side's outfit lineup for the upcoming campaign.
The Hummel US Concarneau 26-27 third jersey is predominantly white, highlighted by vibrant blue accents throughout. It features a classic folded polo collar and matching trim on the sleeve cuffs. Rather than the full club crest, the chest showcases a minimalist stylized "USC" monogram in blue opposite the Hummel logo, giving the shirt a refined look.
Hummel's signature chevrons run along the shoulders in blue, while all front sponsor logos are applied in matching monochrome blue to maintain a sleek two-tone appearance.
Newcastle United 26-27 Third Kit Released
Newcastle United and Adidas have officially revealed the club's new third kit for the 26-27 season. The new jersey introduces a distinctive light purple base shade officially designated as Powder Plum, giving the Magpies a subtle and modern alternative look.
Deep purple accents feature throughout the shirt, applied to the V-neck collar, sleeve cuffs, and the signature Adidas Three Stripes across the shoulders. A minimalist approach has been taken for the details, with both the Adidas logo and Newcastle United crest presented in a clean monochrome dark purple. The front of the jersey features KNOX Hydrate branding, while a bright yellow noon patch on the sleeve adds a contrasting pop of color.
Designed with a clean aesthetic, the 26-27 third kit stays free of heavy graphic patterns, letting the pastel palette take center stage. Completing Newcastle's lineup alongside the classic home kit and Night Navy away jersey, the third uniform goes on sale from August 13, 2026.
Glenavon FC 26-27 Third Kit Released
Northern Irish club Glenavon FC and Adidas have officially revealed the club's new 26-27 third kit, named the 'Master McGrath Heritage Kit'. The bespoke design pays tribute to one of Lurgan's most celebrated sporting legends, Master McGrath, a famous 19th-century greyhound whose crest silhouette has long been associated with the town and football club.
The Glenavon 26-27 third jersey is based on the Adidas Saqudra 25 template, with a custom colorway. It features a dark navy base paired with gold detailing on the collar, sleeve cuffs, and Adidas shoulder stripes. In a unique touch, the traditional club badge is replaced on the left chest by a dedicated gold silhouette of Master McGrath.
Gold branding for both Adidas and shirt sponsor Avondale Foods completes the clean look, paired with matching navy and gold shorts and socks. This special release completes the team's alternative set alongside the previously unveiled 26-27 away kit, which features a classic white jersey with a royal blue polo collar and blue trim.
