Official: Hummel Announce Werder Bremen Kit Deal From 23-24 Season
Apr 13, 2023, by John
Confirming the rumors, Werder Bremen and Hummel today officially announced a six-year kit deal, valid from 2023-2024 until 2029-2030. Hummel replace Umbro two years ahead of schedule.
Hummel to Make Werder Bremen Kits From 2023-2024 Until At Least 2029-2030
Hummel and Werder Bremen will focus on sustainability and values such as tradition, authenticity, and passion for sports. Werder Bremen's marketing partner, Infront, facilitated the collaboration. Hummel already provide kits for another Bundesliga team, 1. FC Köln. Hummel's CEO is excited to expand their presence in the German football market and offer fans innovative products.
"We are very pleased that we have been able to win hummel, a genuine traditional brand that is known worldwide and combines sport and lifestyle, for its commitment to Werder," said Klaus Filbry, Chairman of the Management Board of SV Werder Bremen. "For our new partner, sustainability is part of the corporate mission statement. Tradition, authenticity and passion for sports are writ large. That's why hummel is an excellent fit for SV Werder and its values."
Werder Bremen wore blue with Hummel because of a canned fish producer
Hummel have in fact sponsored the club before. From 1976 to 1978, the Danish brand outfitted the north-German, however, blue and then red were used as the home colors, something Werder have not worn since. They wore these unfitting colors because of the main sponsor Norda, a manufacturer of canned fish.
What do you think of Werder Bremen returning to Hummel? Comment below.
How the Three Newcastle Crest Options Compare
Jersey Story has created a very nice mock-up of how the three Newcastle United crest options compare.
Como 1907 Officially Reveal 26-27 Away Kit
Como 1907 has officially unveiled its new 26-27 away kit, produced by Adidas. The official announcement follows an early leak when midfielder Lucas Da Cunha was spotted wearing the shirt while signing autographs during the club's pre-season trip in the United Kingdom.
The Adidas Como 26-27 away jersey features a white base paired with dark blue details across the collar, sleeve cuffs, and classic three stripes on the shoulders. Giving the shirt a retro feel, it features the iconic Adidas Trefoil logo on the right chest opposite the club's crest, with Revolut taking position as the main front sponsor.
Set to make its debut in a pre-season fixture against Arsenal, the new away kit is already on sale at official physical retail locations and will be released on the club's online store soon.
Dortmund 26-27 Away Kit Leaked
Official photos of the Borussia Dortmund 26-27 away kit have appeared online, showcasing Puma's stealthy new design for the club's upcoming campaign. The shirt is built around a dark anthracite and black base, giving BVB a sleek look away from home. Big thansk to @KamilBerberler.
The jersey's defining feature is an all-over tonal abstract lightning bolt graphic woven into the fabric. Adding a touch of classic detail, Puma has included a buttoned collar with white contrast inserts at the back, paired with matching white trim on the sleeve cuffs. The BVB crest and Puma cat logo stand out in vibrant yellow, with the Vodafone sponsor logo placed prominently across the chest.
The full kit is completed with matching black shorts and black socks featuring white cuff details and yellow BVB 09 text.
