Marseille Release World's First AI.Designed Kit

Olympique Marseille have launched a new kit designed using artificial intelligence, seemingly the first of it's kind.

Marseille Launch A.I Designed Kit

Marseille have just unveiled a new shirt which they say was designed using artificial intelligence, although they provide no further details on how the design process was carried out.

Creative studio KNAS recently showcased some renders of national team kits designed by A.I, but Marseille's new shirt is the first A.I designed shirt to be physically produced. It won't be worn by Dimitri Payet and co however, but rather Marseille's eSports team.

Geometric patterns used by Puma in the past.

The A.I seems to have been fed images of previous Puma kits and templates, as there is something of a resemblance to some of the patterns used by the German brand in recent years. Check out the shirt below.

Marseille 2023 ESports Kit

This is the new Puma Marseille eSports jersey for 2023.

The Puma OM 2023 eSports shirt is a sky blue colour with a tonal geometric print all over. The logo of Team BDS, Marseille's eSports partner, is worked into the pattern.

The Puma OM 2023 eSports shirt has a white overlapping v neck collar with red trim. The cuffs match the collar.

Made by Puma. What do you make of the OM's A.I designed kit? Comment below.