Marseille Release World's First AI.Designed Kit
Olympique Marseille have launched a new kit designed using artificial intelligence, seemingly the first of it's kind.
Marseille Launch A.I Designed Kit
Marseille have just unveiled a new shirt which they say was designed using artificial intelligence, although they provide no further details on how the design process was carried out.
Nouvelle saison ⚡ Nouveau maillot
— OM_eSport 🎮 (@OM_Esport_) January 12, 2023
Le 𝟏𝐞𝐫 𝐦𝐚𝐢𝐥𝐥𝐨𝐭 conçu grâce l'intelligence artificielle🤖
Il symbolise l'union parfaite de l'OM et de @TeamBDS🤝@Samylumine, @LJR_Peixoto, @DPeixoto7 allons décrocher le titre de @eLigue1UberEats 💎 #OMxBDS #BDSPOWER🔵⚪️ pic.twitter.com/SeqMNeGlMY
Creative studio KNAS recently showcased some renders of national team kits designed by A.I, but Marseille's new shirt is the first A.I designed shirt to be physically produced. It won't be worn by Dimitri Payet and co however, but rather Marseille's eSports team.
Geometric patterns used by Puma in the past.
The A.I seems to have been fed images of previous Puma kits and templates, as there is something of a resemblance to some of the patterns used by the German brand in recent years. Check out the shirt below.
Marseille 2023 ESports Kit
This is the new Puma Marseille eSports jersey for 2023.
The Puma OM 2023 eSports shirt is a sky blue colour with a tonal geometric print all over. The logo of Team BDS, Marseille's eSports partner, is worked into the pattern.
The Puma OM 2023 eSports shirt has a white overlapping v neck collar with red trim. The cuffs match the collar.
Made by Puma. What do you make of the OM's A.I designed kit? Comment below.
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The Aifit Newell's Old Boys 2026 third shirt features a striking half-and-half design, combining a bright red left side with a darker burgundy right side. A black V-neck collar with red and white detailing provides a sharp contrast, while black logos further enhance the bold look inspired by the club's iconic colours.
What do you think of the new Newell's Old Boys 2026-27 third kit? Let us know your thoughts in the comments below.
Sporting Gijón 26-27 Away Kit Revealed
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Following the launch of the club's home kit on July 18, the Sporting Gijón 26-27 away kit represents the second release in the club's new partnership with Gijón-based brand Siroko. The supplier, which announced its partnership with the club in June 2026, has positioned itself as the true 'CASA' (home) brand for Sporting, emphasizing a strong local identity.
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The new SC Austria Lustenau home kit for the 26-27 season has been officially released. Made by Erreà, it is the first shirt of a new technical partnership between the Italian sportswear brand and the Austrian club, which officially begins with the 2026-2027 campaign.
The Erreà SC Austria Lustenau 26-27 home shirt introduces a bespoke design tailored to the club's historical identity. While retaining the traditional team aesthetic, the new kit incorporates contemporary styling that focuses on quality, sustainability, and European production, in line with the brand's shared vision for the team.
The SC Austria Lustenau 26-27 home kit sets the tone for the upcoming season in Austrian professional football. The new Erreà partnership replaces the club's previous kit deal and will see the brand supply all official matchwear moving forward.