Puma's promotional campaign for the new Olympique Marseille 2026-27 away kit has sparked controversy and amusement online after eagle-eyed fans spotted a "Paris" tattoo on the arm of one of the models.
The images, which quickly circulated on social media, show the model wearing the new Marseille away shirt with the word "Paris" clearly visible on his forearm, a major faux pas given the fierce rivalry between OM and Paris Saint-Germain. While some fans initially suspected the images were edited, reports suggest the tattoo was visible in official promotional materials and on the club's site before potentially being retouched on Puma's official store.
One day ahead of the retail launch of their new home shirt (and goalkeeper kits), Olympique de Marseille has officially unveiled their striking new goalkeeper kits for the 2026-2027 season.
Produced by technical sponsor Puma, the collection heavily utilizes a bold, streamlined template inspired by the aggressive, oversized goalkeeper aesthetics of the 1990s. The primary design features a massive, interlocking hexagonal honeycomb pattern that covers the entire torso and sleeves. The kits have been revealed in two vibrant colorways: a fiery orange and black option, and a bespoke "Marseille Blue" iteration that perfectly matches the club's traditional color palette.
Both versions prominently display the club's newly updated circular crest alongside crisp white branding for Puma and main sponsor CMA CGM.
Vietnamese kit freaks Chuyện Áo Đấu have created a nice infographic of three European teams' logo ch...
Vietnamese kit freaks Chuyện Áo Đấu have created a nice infographic of three European teams' logo changes for the 26-27 season. All of them have one thing in common - they are circular.
The underlying reasoning for this widespread circular design trend across modern football is primarily driven by digital functionality and commercial scalability. Circular, stripped-down logos provide a sense of visual balance and are significantly easier to apply across various media, ranging from tiny social media avatars to global lifestyle merchandise.
However, this rush toward extreme minimalism is increasingly alienating traditional football supporters and risking a severe homogenization of the sport's visual landscape.
For Wolfsburg, the change was praised by fans, as the Zinnen crest has been the fans' favorite design ever since. For Atalanta, it was also rooted in history, while OM was the biggest update.
