Dortmund & Puma Apologize For Kit Chaos And Announce Reproduction of Kits
Feb 19, 2023, by Chris
Update: In a good act for everyone, Puma and Dortmund not only apologized for the problems with fans missing out on their special edition kit and have decided to reproduce the kit so that every fan gets a chance to own it.
60,000 kits were sold in minutes/a few hours
Indeed, about 60,000 kits have been produced and sold out within less than a few hours (BVB said that they produced more than six times as many as the limited edition 110-year blackout kit that was released three years ago [9,009 back then]).
Currently, no jerseys are available to buy in their fan shops, but the special jersey can be pre-ordered online until 28 February 2023 - all shirts for the second release will be reproduced.
BVB Special-Editon Kit - Apology & Re-Release
- BVB and Puma apologized for the problems with fans missing out on their special edition kit
- Around 60,000 kits were produced and sold out within a few hours
- No fan will miss out - BVB will reproduce as many kits as are pre-ordered until 28 February 2023
February 18 - Morning Hours in Germany: Complete Chaos at Dortmund & Puma After Special-Edition Kit Release
Borussia Dortmund will be wearing a special jersey in Sunday's home match against Hertha BSC. Since Saturday morning, BVB fans have also been able to buy the new, all-black kit - in theory. Because: The demand was so great that the online store went to its knees.
Image via @jungUndWild13
There are currently 276,241 people/devices in the queue
Endless Online Query to Get BVB Kit
BVB's new jersey bears the motto "Because the embers never go out here". The pattern is a charcoal look, while the club crest and the logos of the suppliers and sponsors are in black. The Dortmund city map can be glimpsed in the flock.
Yesterday, on Friday, BVB announced that it would start selling the special-edition kit in their online store on Saturday morning (10:00 a.m. local time). The jersey, made by equipment supplier Puma, is available for €89.99, while children's sizes cost €69.99.
It is not known how limited the kit is
So that as many fans as possible can strike, each buyer may purchase a maximum of two copies.
Since BVB had already launched an all-black special limited edition jersey in 2019, a big rush was definitely expected. However, the demand on Saturday morning must then have surprised even the Dortmund marketing strategists. Shortly after the opening of the jersey sale, more than 150,000 were already in the queue (you can get in the queue using multiple devices but it won't makes things faster).
The specially set up virtual queue was temporarily stopped, as the many order requests could not otherwise have been processed.
Indeed, the mess is so big that several keywords related to the disaster are Trending Topics in Germany on Twitter - Sondertrikot (Special-Editon Kit), Warteschlange (queue), and Puma.
Puma Face Problems as Well, Buggy Kit Status
Meanwhile, Puma are also having problems with high demand after the kit. Their website is not offline, but there are multiple errors when you try to buy the SE kit. it first appears to be available, but then it says "Unable to order", before it displays a "Sold Out" message.
It is not known how many shirts of the BVB 22-23 SE kit were produced.
Germany's Twitter is dominated by the crash
This year, BVB has also come up with a special campaign: the jerseys worn in the match against Hertha BSC will be auctioned off afterwards. The proceeds will go to the victims of the severe earthquake in Turkey and Syria.
BVB Special-Editon Kit Availability - Key Facts
- Borussia Dortmund released a special-edition all-black jersey made by Puma.
- Number of shirts being available not disclosed
- The online store experienced high demand and had over 150,000 people in the queue shortly after opening.
- Puma also faced issues with high demand for the kit on their website.
- BVB will auction off the jerseys worn in the match against Hertha BSC, with proceeds going to earthquake victims in Turkey and Syria.
What do you think of fans rushing to get the blackout kit? Should they have made it a general away/third release in the summer, which would probably help to avoid the chaos of a special-edition kit? Let us know in the comments below.
Bayern München 26-27 Oktoberfest Kit Spotted for Sale
The upcoming Adidas Bayern München 26-27 Oktoberfest jersey has been spotted hanging on retail racks ahead of its official launch in September.
Moving away from the club's traditional Bavarian-inspired palettes and subtle motifs of previous years, the new Wiesn shirt introduces a radical look featuring a vibrant, multicolored abstract graphic set against a black base. The energetic design is complemented by off-white Three Stripes on the shoulders, the classic Adidas Trefoil logo, an ornate heritage Bayern Munich crest, and cream sponsor detailing.
Bukayo Saka and Yan Diomande Debut Whiteout New Balance Furon V9 Boots
Arsenal talisman Bukayo Saka and Real Madrid signing Yan Diomande have both taken to the pitch wearing all-white New Balance Furon V9 boots at the start of the 26-27 campaign. Thanks to @volkyfootballboots.v2 for spotting.
As two of the primary headline athletes for New Balance's flagship speed silo, their synchronized switch away from standard on-pitch colorways to a whiteout look points toward an upcoming limited-edition pack or special release from the American brand in the near future.
It’s normal that brands hide their new flagship-shoes with a whiteout colorway until their release takes place officially, so competitors can’t already get an early glimpse into their newest design.
FC Vizela 26-27 Away Kit Released
Liga Portugal 2 side FC Vizela has officially launched its new away kit for the 26-27 campaign, manufactured by Kappa. The jersey introduces a black base complemented by vibrant light blue accents across the V-neck collar, sleeve cuffs, and club crest. A standout element of the design is Kappa's signature Omini logo tape running down the side panels, paired with monochrome light blue sponsor detailing for a cohesive look.
No More Macron: New Balance Totton 26-27 Away & Cup Kits Released
National League South side AFC Totton have officially unveiled their new away and cup kits ahead of the new season, made by new suppiler New Balance, who replaced Macron.
The new away kit introduces an interesting look with pale orange base and halftone geometric pattern, combined with black details. The cup kit, on the other hand, stay close to the traditional colors but reverses them, creating a classy look that matches well with the club aesthetic. The cup kit also features Snow as their shirt sponsor, instead of Garmin like the away jersey.
What do you think of the New Balance Totton 26-27 away and cup kits? Let us know in the comments.
Ayutthaya United 26-27 Away Kit Released
Thai club Ayutthaya United have officially unveiled their new 2026-27 away kit. Made by Umbro, the new shirt is launched under the theme “The Way Of Life”, celebrating the historic riverside culture and heritage of Ayutthaya.
The Umbro Ayutthaya United 2026-27 away shirt features a predominantly pale pink base, decorated with detailed illustrations of traditional boats, waterways and historic architecture. A white polo-style collar, vibrant pink Umbro logos and diamond detailing on the sleeve cuffs complete the design, while white side panels with pink piping frame the navy Chang sponsor and club crest.
What do you think of the new Ayutthaya United 2026-27 away kit? Let us know your thoughts in the comments below.
