Dortmund & Puma Apologize For Kit Chaos And Announce Reproduction of Kits
Update: In a good act for everyone, Puma and Dortmund not only apologized for the problems with fans missing out on their special edition kit and have decided to reproduce the kit so that every fan gets a chance to own it.
60,000 kits were sold in minutes/a few hours
Indeed, about 60,000 kits have been produced and sold out within less than a few hours (BVB said that they produced more than six times as many as the limited edition 110-year blackout kit that was released three years ago [9,009 back then]).
Currently, no jerseys are available to buy in their fan shops, but the special jersey can be pre-ordered online until 28 February 2023 - all shirts for the second release will be reproduced.
BVB Special-Editon Kit - Apology & Re-Release
- BVB and Puma apologized for the problems with fans missing out on their special edition kit
- Around 60,000 kits were produced and sold out within a few hours
- No fan will miss out - BVB will reproduce as many kits as are pre-ordered until 28 February 2023
February 18 - Morning Hours in Germany: Complete Chaos at Dortmund & Puma After Special-Edition Kit Release
Borussia Dortmund will be wearing a special jersey in Sunday's home match against Hertha BSC. Since Saturday morning, BVB fans have also been able to buy the new, all-black kit - in theory. Because: The demand was so great that the online store went to its knees.
Image via @jungUndWild13
There are currently 276,241 people/devices in the queue
Endless Online Query to Get BVB Kit
BVB's new jersey bears the motto "Because the embers never go out here". The pattern is a charcoal look, while the club crest and the logos of the suppliers and sponsors are in black. The Dortmund city map can be glimpsed in the flock.
Yesterday, on Friday, BVB announced that it would start selling the special-edition kit in their online store on Saturday morning (10:00 a.m. local time). The jersey, made by equipment supplier Puma, is available for €89.99, while children's sizes cost €69.99.
It is not known how limited the kit is
So that as many fans as possible can strike, each buyer may purchase a maximum of two copies.
Since BVB had already launched an all-black special limited edition jersey in 2019, a big rush was definitely expected. However, the demand on Saturday morning must then have surprised even the Dortmund marketing strategists. Shortly after the opening of the jersey sale, more than 150,000 were already in the queue (you can get in the queue using multiple devices but it won't makes things faster).
The specially set up virtual queue was temporarily stopped, as the many order requests could not otherwise have been processed.
Indeed, the mess is so big that several keywords related to the disaster are Trending Topics in Germany on Twitter - Sondertrikot (Special-Editon Kit), Warteschlange (queue), and Puma.
Puma Face Problems as Well, Buggy Kit Status
Meanwhile, Puma are also having problems with high demand after the kit. Their website is not offline, but there are multiple errors when you try to buy the SE kit. it first appears to be available, but then it says "Unable to order", before it displays a "Sold Out" message.
It is not known how many shirts of the BVB 22-23 SE kit were produced.
Germany's Twitter is dominated by the crash
This year, BVB has also come up with a special campaign: the jerseys worn in the match against Hertha BSC will be auctioned off afterwards. The proceeds will go to the victims of the severe earthquake in Turkey and Syria.
BVB Special-Editon Kit Availability - Key Facts
- Borussia Dortmund released a special-edition all-black jersey made by Puma.
- Number of shirts being available not disclosed
- The online store experienced high demand and had over 150,000 people in the queue shortly after opening.
- Puma also faced issues with high demand for the kit on their website.
- BVB will auction off the jerseys worn in the match against Hertha BSC, with proceeds going to earthquake victims in Turkey and Syria.
What do you think of fans rushing to get the blackout kit? Should they have made it a general away/third release in the summer, which would probably help to avoid the chaos of a special-edition kit? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
2010/11 Liverpool Torres #9 *BNWT* L/S Away Shirt (XXL) Adidas
2008 Urawa Red Diamonds Home Shirt (L.Kids) Nike
2004/06 France Zidane #10 Home Shirt (M) Adidas
2002/04 Spain Joaquin #22 Away Shirt (M) Adidas
2013/14 Hellas Verona Track Jacket (S) Nike
2015/16 Raith Rovers Polo Shirt (S) Puma
2018/19 Sheffield United Womens #15 Adidas Training Shirt (S) Adidas
2012/13 Catolica Del Chile *Signed* Away Shirt (S) Puma
1998/99 Real Madrid Bench Coat (M) Adidas
Iconic Manchester United Shirts A3 Print
Dorking Wanderers 26-27 Home & Away Kits Released
English National League South side Dorking Wanderers have officially revealed their new home and away kits for the 2026-2027 season.
The new 26-27 home shirt introduces a classic and timeless design, stripping things back to a traditional aesthetic. It features bold red and white vertical stripes that draw inspiration from historic European football heritage. To complete the clean and authentic on-pitch look, the home jersey is perfectly paired with deep blue shorts and traditional white socks.
Following the launch of the primary strip, Dorking Wanderers also introduced their new 26-27 away kit, which delivers a much sharper and modern edge. This secondary jersey is defined by striking black and orange stripes, creating a strong contrast between dark and vibrant tones.
Notably, the club has thoughtfully replaced the betting sponsor with health and wellbeing partner Nuffield Health for all junior kits, while also actively reducing the price of youth shirts by £6 down to £39 to help younger fans afford their colors.
Which of these two striped Dorking Wanderers designs do you prefer? Let us know in the comments below.
Special Goiás 2026 'Romaria' Kit Released
Brazilian side Goiás EC and technical sponsor Diadora have officially launched a special edition "Romaria" kit for the 2026 season. This unique jersey is designed to honor the deep-rooted faith and cultural traditions of the club's supporters, known as the Emerald Nation.
Tying heavily into the local religious pilgrimages that take place in the state of Goiás, the release operates under the fitting motto, "Faith is not explained. It is carried," successfully blending regional heritage with modern football apparel.
The design of the new Goiás 2026 Romaria shirt is anchored by an off-white base that is heavily detailed with an intricate, tonal graphic pattern. This all-over print features ornate filigree and religious iconography directly inspired by the Divino Pai Eterno (Divine Eternal Father), a central figure in the state's famous annual pilgrimage. To contrast the subtle background artwork, Diadora has applied its logo and the classic circular 'G' club crest in a sharp, dark green on the chest, while subtle gold piping accents the shoulder lines.
The most striking colorful details of the kit are reserved for the sleeve cuffs, which feature vibrant, tricolor bands of blue, green, and yellow. Upon closer inspection, these colored stripes are inscribed with repeating "Divino Pai Eterno" text, further cementing the jersey's homage to the region's spiritual traditions.
What are your thoughts on this intricately detailed Diadora and Goiás Romaria kit? Let us know in the comments below.
Aldosivi 2026 Home and Away Kits Released
Kappa has officially unveiled the new home and away kits for Argentine side Aldosivi ahead of the second half of the 2026 season. Launched under the campaign themes of "Familia" and "Barrio," the Italian sportswear brand has delivered a set of bespoke designs that celebrate the club's rich history and deep connection to its local community in Mar del Plata.
The Kappa Aldosivi 2026 home shirt is part of the "Familia" collection, which serves as a tribute to the inherited passion that unites different generations of the club's supporters. The design stays remarkably true to the team's historical visual identity, featuring the classic green and yellow vertical stripes. The green stripes have a subtle pattern.
Complementing the primary strip is the new Aldosivi 2026 away kit, introduced as part of the "Barrio" collection to honor the local neighborhood and the people who define the club's everyday identity. This alternative jersey opts for a modern look in black with gradient logos and elements.
