Nike Chelsea 2023 "We Are Blue" Collection Released

OFFICIAL

Feb 15, 2023

by Dewa

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After giving plenty of excitement to their die-hard fans with a massive spending spree in the transfer market, Chelsea are gifting the supporters with another special collection.

Chelsea x Nike Unleash New Lifestyle Collection Called "We Are Blue"

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Collaborating with their kit sponsor, Nike, The Blues have just unleashed their latest lifestyle range, entitled "We Are Blue".

Chelsea x Nike Unleash New Lifestyle Collection Called "We Are Blue"

The new collection is not too large but still has enough varieties from a unisex hoodie, jumpers, different colored tees, and a quarter zip. All of those collections also include the Blues’ iconic lion logo, the three shades of blue, and a repeated Nike swoosh as well.

Chelsea also offer the kids' version of some of their We Are Blue Collection, to further expand their market and influence to all ages.

We Are Blue Collection is Featured in a Rap Music Video

Promoting the collection Chelsea use an uncommon method which is by featuring it on the music video of their academy player, Derrick Abu, who is also an aspiring rapper. The 19-year-old released his new track, ‘Outside’ along with its music video while repping and showcasing his club’s new range.

Aside from the club’s new collection, Abu’s music video also feature fellow Chelsea men and women senior team players, such as Mason Mount, Conor Gallager, Zecira Musovic, and Emily Orman. Moreover, a big fan of the club and renowned rapper, Capo Lee also joins the party.

We Are Blue collection itself is part of Chelsea’s Club Culture Program

The We Are Blue collection itself is part of Chelsea’s Club Culture Program, which is a global entertainment program that sees the club collaborating with creative talents in music, art, and fashion. It's not the first time that The Blues release this type of lifestyle collection as last year they also launched the Pride of London along with the pre-match kits.

Chelsea’s new lifestyle range is already available for purchase at the club’s official online megastore with the price range from £27.95 to £69.95 (for adults) and £19.95 to £64.95 (for kids).

Chelsea's We Are Blue Zip Thru Hoodie