Language
Vietnam X Adidas
Design Now

5 Clubs Who Should Update Their Crest

  • Crest Updates are Common: Many football clubs have recently changed their crests, sometimes unnecessarily.
  • Some Crests Need Modernizing: Certain clubs have outdated crests that could benefit from a redesign.
  • Five Clubs Identified for Updates: The article highlights Southampton, SV Zulte Waregem, Sassuolo, Club Puebla, and Wigan Athletic as clubs needing crest updates due to various design flaws.

Dozens of clubs have made changes to their crests over the last few years, sometimes unnecessarily. Here are few whose image could actually do with a little modernising.

5 Clubs Who Could Do With Crest Update

A new or updated club badge is sure to cause a stir among football fans. Sometimes the reaction can be positive with fans in agreement that the new look is an improvement on the old one. However, we've seen plenty of redesigned badges that go for the ultra modern, corporate logo style, generally to the disappointment of fans, who'd prefer to keep their existing badge.

A lot of clubs with a perfectly representative badge have cast it aside in favour of current trends, but on the other end of the scale are the clubs whose crest is overdue an update. Check out our pick of five clubs who definitely have some room for improvement in the visual identity department.

Southampton

Southampton's badge has undergone minimal updates over the years, with the basic form first introduced in 1974 and most recently tweaked in 2011. The problem is, the graphic representations of all the elements are quite childish and outdated. The tree, scarf, football and halo symbols all look like clip art. The banner, tucked in underneath the shield and partially obscured, and the black space between the top of the shield and the scarf add to the amateurish aesthetic. Keep the elements, but surely there's a more stylish way to put them all together.

SV Zulte Waregem

Looking like a diagram from a chemistry textbook, Belgian side Zulte Waregem's crest has been in use since 2005, when they abandoned their striped shield for something less typical. Having a unique badge can be a source of pride for a club, but this one unfortunately just doesn't look like the badge of a football club, never mind a good one. The brushstroke effect is the opposite of timeless.

Sassuolo

Sassuolo is a town of just 40,000 people but their football team managed to establish themselves as a fixture of Serie A since 2013. Prior to that, they had spent their entire history in the lower divisions. They were in Serie B in 2010 when they updated their crest, going for a shape similar to Barcelona's, but the end product again looks a little bit small time. The off centre spike at the bottom, the grey border and the football and aqueduct graphics need reworking, and an alternative font wouldn't go amiss either. They've got a great colour combo to work with so fine tuning the other aspects shouldn't be too difficult.

Club Puebla

Yet another amateur look from Mexico's Club Puebla. Look a bit closer and you'll see that a continuous, unbroken line forms the crest shape and the sash, starting at the top left and ending at the bottom right. A nice feature that is somewhat ruined by the contradictory outer border. Strangely, this border was only added in 2018, with previous versions faring much better without it. The team name across the centre and the football in motion at the top, along with the overall graphic style are not very befitting of a club playing in the top flight of their domestic league. A few minor adjustments could do the trick here, no need to reinvent the wheel.

Wigan Athletic

More clip art graphics here from Wigan. The shading on the tree and crown mark this one out pretty clearly as a 2000s design (this crest dates from 2008) and is a feature that has very much faded out of fashion. In contrast, the roundel shape has turned out to be a choice popular among many clubs who have redesigned their badge. Once again, nothing drastic is required here, but this one could be polished up for a much classier effect.

Are their any other clubs who you think should give some thought to a badge redesign? Comment below.

Football Kit Archive Advanced Search

OFFICIAL
Football Kit Archive

Exclusive: Streamlined Adidas 27-28 Goalkeeper Kit Leaked

LEAK
6
6.8K
1h
+2

Indonesia 2026 Third Kit Released

Spanish sportswear brand Kelme and the Football Association of Indonesia (PSSI) have officially launched the new Indonesia 2026 third shirt. The fresh strip is scheduled to make its competitive debut during the 2026 FIFA ASEAN Cup.

Departing from the team's traditional red and white colors, the Kelme Indonesia 2026 third jersey is predominantly light blue, drawing inspiration from the nation's vast seas and maritime identity. The front of the shirt features vertical stripes filled with floral graphics honoring the puspa bangsa, Indonesia's national jasmine flower. A classic white polo collar and matching white sleeve cuffs add a clean, retro touch to the design.

The kit is made from a lightweight, breathable jacquard material engineered for performance in tropical climates and is available in both Player Issue and Replica versions.

OFFICIAL
0
106
1h

AC Monza 26-27 Third Kit Released

AC Monza have officially unveiled their new third kit for the 26-27 campaign, designed by technical sponsor Nike. Completing the club's matchwear set alongside the previously launched home and away shirts, the design is heavily influenced by the city's renowned motorsport heritage and the iconic Autodromo Nazionale Monza racetrack.

The Nike AC Monza 26-27 third shirt features a sleek black base highlighted by a vertical red stripe running down the left side beneath the team badge, bordered with crisp white outlining. A white Nike Swoosh sits on the right chest, while the DAZN Bet Club sponsor emblem is displayed across the front of the jersey.

The new strip marks another release in the first season of Monza's partnership with Nike, who took over from longtime kit manufacturer Lotto for 26-27. The jersey is now available for purchase through the club's official online shop and select retailers.

OFFICIAL
0
154
1h

Exclusive: Adidas to Also Release Special-Edition Manchester United 'All-Red' 27-28 Home Kit

LEAK
1
717
2h

Bayern München 2027 Pre-Match Shirt Leaked

LEAK
0
273
3h

Nick Woltemade Spotted in Camouflaged Adidas F50 Boots Disguised as Predator 26

German forward Nick Woltemade has once again caught the attention of boot spotters following his loan switch to Juventus for the 26-27 season. In training sessions with the Bianconeri, the 24-year-old was seen wearing a bespoke pair of Adidas boots featuring a clever optical illusion: a laceless Adidas F50 speed boot disguised as a Predator 26. Big thanks to sr4u.

At first glance, the footwear mimics the visual language of the Predator silo, complete with simulated rubber strike elements and bold graphic patterning. A closer look, however, immediately reveals the telltale silhouette of the laceless F50. The boots feature the aerodynamic shape, seamless upper, and lightweight sole plate of the speed boot, with the Predator rubber fins merely printed onto the smooth synthetic shell rather than physically present.

This is not the first time Woltemade has turned heads with this specific setup. He was previously spotted in similar disguised F50 boots while on international duty with Germany earlier this year. Custom camouflage of this variety typically occurs when a player relies on the lightweight build and locked-in feel of a speed silo while marketing alignment or personal styling favors the identity of another line.

0
1.3K
4h
+11

CA Peñarol 2026 135th Anniversary Kit Released - Honoring CURCC Roots

Puma and Uruguayan giants Club Atlético Peñarol have officially unveiled a special commemorative kit celebrating the club's 135th anniversary. Founded on September 28, 1891, as the Central Uruguay Railway Cricket Club (CURCC), Peñarol traditionally honors its rich history each September with a bespoke commemorative release.

The Peñarol 2026 135th anniversary shirt takes direct inspiration from the early uniforms worn during the team's formative years. It features a distinctive half-and-half layout, combining a solid black left side with thin yellow and black vertical stripes running down the right. The long sleeves mirror the split design of the body, complemented by a classic black polo collar detailed with subtle yellow trim.

Completing the heritage aesthetic, a retro CURCC shield encircled by golden laurel branches replaces the club's contemporary badge on the chest. The reverse side features vintage stitched-effect white numbering and the historic Decano inscription above the player name, while all sponsor logos appear in gold.

OFFICIAL
3
353
5h

Sporting Cristal 26-27 Special Kit Released

Puma and Peruvian powerhouse Sporting Cristal have officially launched a special retro kit for the 26-27 season. The limited-edition release pays homage to one of the most celebrated eras in the club's history, faithfully reviving their iconic look from the early 1970s.

The Puma Sporting Cristal 26-27 special jersey comes in a rich royal blue base, contrasted by clean white trim along the crew-neck collar and sleeve cuffs. Presented in an authentic long-sleeve cut, the shirt prominently features the club's vintage crest on the left chest, complete with the Peruvian flag motif across the top. With a subtle Puma cat logo and the total absence of front-of-shirt sponsors, the kit maintains an ultra-clean, collector-focused aesthetic reminiscent of the 1970 and 1972 title-winning teams.

The new special shirt joins Sporting Cristal's 2026 wardrobe alongside the previously launched home kit and vibrant geometric third strip, offering fans a timeless piece of club heritage.

OFFICIAL
0
239
5h

Special Adidas Como 26-27 'Sticker' Jacket Released

OFFICIAL
0
876
6h
+2

FC Tokyo 26-27 Third Kit Released

J1 League club FC Tokyo has officially revealed its new 26-27 third kit produced by New Balance. Following the club's full collection unveiled earlier in the summer, the new third uniform builds on the overarching dawn theme with a distinct design concept titled "THE BORDERLESS BALANCE".

The New Balance FC Tokyo 26-27 third shirt combines New Balance's signature gray tone with deep navy to capture the transition from night to dawn over the capital. Subtle red gradient streaks emerge along the shoulders and bottom hem, adding a dynamic accent to the dark base. All sponsor logos and the FC Tokyo crest are applied in clean monochrome white, creating a sleek lifestyle-friendly look.

FC Tokyo will debut the 26-27 third kit in J1 League action in February 2027 against V-Varen Nagasaki and JEF United Chiba.

OFFICIAL
0
356
7h
+7

No More Hummel: Stimulus Puerto Rico 2026 Home & Away Kits Released

The Puerto Rican Football Federation (FPF) has officially launched its new home and away kits for the 26-27 cycle, marking the beginning of a technical partnership with American sportswear brand Stimulus Athletic. The Minneapolis-based custom kit maker takes over the apparel duties for El Huracán Azul, officially replacing previous supplier Hummel.

The new home shirt boasts a bold geometric pattern in deep blue and black shades, inspired by the historic cobblestones of Old San Juan alongside the luminous glow of Puerto Rico's world-famous bioluminescent bays. The striking mosaic extends across the entire front and sleeves, complemented by subtle teal accents along the collar and cuff trims. Black shorts and blue socks complete the primary uniform.

In contrast, the away jersey provides a crisp white design adorned with details drawn directly from the national flag. It features dynamic red striping down the flanks that fades into a digital gradient towards the hem, flanked by cyan and red accents on the collar and sleeve cuffs. Both shirts are available for $80 through the official FPF online store, alongside dedicated goalkeeper versions.

OFFICIAL
0
215
7h
+2

Official 26-27 TV Scoreboard Of Top European Competitions

Following the start of the 26-27 season, we have had a complete view over every official TV scoreboard of the biggest European competitions. Though there are mostly no changes, we can see how many of the top leagues are adapting the current trend of minimalistic designs.

Join us to take a look at current scoreboard graphics from Premier League, LaLiga, Serie A, Bundesliga and UEFA Champions League. Huge thanks to our partner @whatthekit_x for amazing compilation.

0
454
11h