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No More EA Sports FIFA: All-New EA Sports FC Logo + Colors + Font + Authenticity Badge Launched

EA Sports today revealed the logo for its upcoming football game EA Sports FC, which is the successor to the FIFA franchise.

EA Sports were unable to reach an agreement with FIFA to extend their long-standing partnership

The 30-year partnership with FIFA comes to an end in 2023. The decision to rename the game to EA Sports FC was made last year after EA Sports were unable to reach an agreement with the football governing body to extend their long-standing partnership.

EA Sports FC Logo

The new EA Sports FC logo is inspired by triangles, which have been a part of EA Sports football for the past 30 years.

The new EA Sports FC identity includes three versions of the logo, all inspired by the triangle, to ensure the new brand can be reflected across every conceivable touchpoint. This includes a primary logo, a two-letter product prefix and an authenticity mark to be shared with a broad range of EA SPORTS FC partners.

EA Sports FC Primary Logo

EA Sports FC Alternate Logo 1

EA Sports FC Alternate Logo 2

EA Sports FC Alternate Logo 3

EA Sports FC Club Versions

EA Sports FC - Authenticity Badge

Together with the new logo, EA Sports also revealed the new visual identity of EA Sports FC. It includes a custom typography and a new color scheme.

EA Sports FC - Typography

The new brand guidelines feature two custom typefaces inspired by iconic playing styles. One font is based on the Cruyff turn and incorporates triangular grid structures and ink traps. The other font is a serif font inspired by Brazilian footballer Marta and will be used for editorial communications and elevated brand moments. Both typefaces include multilingual settings for various language scripts.

EA Sports FC - Color Scheme

The new EA Sports FC color scheme includes the monochrome colors of Boot Black and Chalk White, as well as shades of green inspired by the field of play, Pitch Green and Forest Green. This palette will be used consistently across both digital and physical assets of the brand.

EA Sports FC - General Info

EA Sports FC is set to retain "the same great experiences, modes, leagues, tournaments, clubs, and athletes" as the previous game, according to EA Sports Vice President Cam Weber.

"We're building on 30 years of leadership and history creating experiences that bring the global football community together, and continuing to take it into a fan-first future," said Nick Wlodyka, SVP & GM, EA Sports FC. "EA Sports FC will be a symbol for the sport, a symbol of innovation and change, and we’re energized to show our fans more about the future in July.”

EA Sports FC Nike prototype kit

Detailed information about the new EA Sports FC game is set to be released in July. It will include partnerships with the Premier League, the Champions League, the Women's Champions League, the La Liga, the Bundesliga, the Ligue 1, the Serie A, and various other competitions.

Do you like the new EA Sports FC logo and visual identity? Let us know in the comments below.

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Special Coventry City 2026 Pink October Kit Released

Coventry City and Hummel have unveiled a special limited-edition all-pink shirt to mark Breast Cancer Awareness Month. Released on October 1, the jersey inaugurates a month-long series of club initiatives dedicated to raising awareness and supporting the fight against breast cancer.

The Coventry City 26-27 Breast Cancer Awareness kit is predominantly vibrant pink, styled with alternating tonal vertical stripes that incorporate a subtle pattern. Clean white accents complement the design, utilized for the Hummel logo, the monochrome club crest, and principal partner Monzo across the midriff. Positioned prominently at the center of the chest is the iconic breast cancer awareness ribbon.

The special one-off release joins the Sky Blues' 26-27 collection as a dedicated charity drop, highlighting an important cause with an eye-catching tonal aesthetic.

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After two years, the reigning South American Champions badge officially makes its return to the Albiceleste jersey, following the end of Argentina’s reign as world champions.

The badge last appeared during 2024 Copa América. Since then, despite holding both Copa América and World Cup titles, Argentina consistently gave priority to the World Cup badge.

Big thanks to @whatthekit_x for spotting and create the collage.

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The 26-27 home kit delivers a timeless look grounded in the club's traditional colours. It features a deep navy base accented by the iconic white Big V across the chest, complemented by white piping along the crew neck collar and raglan sleeve seams. Elite Eleven's signature logo sits centrally above the chevron, with Turkish Airlines remaining as the primary shirt sponsor.

In contrast to the classic home design, the Melbourne Victory 26-27 away jersey introduces a vibrant and modern aesthetic. It uses a bright neon fluro base paired with a large navy chevron and matching navy panels running along the shoulders and sides. Both shirts are available immediately for purchase through the club's official store.

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Macron and FC Nantes have officially unveiled a special Octobre Rose kit for the 26-27 campaign, marking the first time in the club's history that Les Canaris will wear pink. Designed to raise awareness and support the fight against breast cancer during Pink October, the jersey will be worn in official competition by both the women's and men's first teams at the Stade de la Beaujoire throughout the month.

The Macron FC Nantes 26-27 Octobre Rose shirt is built around a soft pastel pink base decorated with a brushstroke pattern inspired by the deconstructed awareness ribbon in tonal shades. Deep burgundy trims accent the collar, cuffs, and monochrome branding, while a pink ribbon sits proudly on the chest between the Macron Hero and the embroidered club crest. On the back neck, eight embroidered pink ribbons replace the traditional stars that represent Nantes' eight French league championship titles.

Burgundy shorts and pastel pink socks with a burgundy turnover band complete the full kit. In support of the initiative, 50% of the profits from shirt sales will be donated directly to local charities Madame S and Ma Parenthèse, along with the FC Nantes endowment fund.

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