LASK Present New Logo - Too Simple?
Along with their new 23-24 kits, LASK recently unveiled their new brand identity, including a reworked logo. Here is a closer look.
New LASK Logo
Here is a side-by-side comparison of the new logo with its predecessor.
Firstly, the shield shape was retained, with the top going from rounded to flat. The four vertical black stripes at the bottom half are also retained, but slightly elongated.
A new font was developed for the club's brand, which is used for the team's intitials 'LASK'. Rather than having a red 'L', the entire lettering is black this time around.
Lastly, the small flag crest at the top was removed entirely from the new logo. The exclusively black and white color scheme allows for a great reversible design.
What do you think of LASK's updated logo? Is it better than the old version? Comment below.
Vintage Football Shirts
from Cult Kits
2012/13 AC Milan Pato #9 L/S C/L Home Shirt (S) Adidas
2012 Team GB Giggs #11 Olympic Shirt (XXL) Adidas
1995/97 Adidas GK 'Terminator' Template Shirt (S)
2003/04 Sampdoria *BNWT* Home Shirt (XL) Asics
2010/11 Porto Hulk #12 Home Shirt (L) Nike
2007/08 Birmingham City Home Shirt (L) Umbro
2002/03 Juventus Salas #9 Home Shirt (L) Lotto
1998/99 Cameroon Away Shirt (L) Puma
2009/10 La Piedad Ruben Garcia #1 GK Shirt (S) Marval
