Vibrant 2026 World Cup Logo Variants for Host Cities Revealed
Following the unveiling of the official World Cup 2026 logo, the multicoloured variants for each of the host cities have now been revealed.
2026 World Cup Logo Variants for Host Cities
The 2026 World Cup logo is a big change from previous iterations. Focusing on customisation rather than any one particular theme, FIFA have now revealed the different colour variants to be used be by each of the host cities across the USA, Canada and Mexico. The number 26 element seems to be the the only part of the logo to be given a fixed colour in each case, while the background colours are interchangeable.
👋 hello to the official FIFA World Cup 26™ Los Angeles Host City brand 🌊⚽️#FIFAWorldCup #WeAre26 #WeAreLosAngeles #LosAngeles26@LAFC | @BMOStadium | @LAGalaxy | @SoFiStadium | @discoverLA | @LASEC | @FIFAWorldCup pic.twitter.com/aupNYtz4g9
— FIFA World Cup 26 Los Angeles™ (@LosAngelesFWC26) May 18, 2023
This is demonstrated by the branding images and videos shared by the individual Twitter accounts that FIFA have created for each host city. In some cases however, like the Los Angeles video above, we see that the number 26 element is shown in different colours for the same city, or even with several colours creating graphic effects within it. This suggests that each city has a "main" colour, while still leaving room for variability. It all gives the impression that the intention is to portray vibrancy and diversity as general themes, moving away from the national - or regional as it would be in this case - identity that has historically marked World Cup logos. Below you can check the different colour combos that have been shown off for each city so far.
Atlanta
Boston
Dallas
Guadalajara
Houston
Kansas City
Los Angeles
Mexico City
Miami
New York / New Jersey
Philadelphia
San Francisco Bay Area
Seattle
Toronto
Vancouver
All cities, have an official World Cup 26 Twitter account, from which all of the above images have been sourced. They were all created in either April or May 2023, and for now have few followers, but they are all followed by the official Fifa World Cup account. The only one yet to post anything is Monterrey, but we expect that account to become active very soon.
What do you think of the varied use of colour for each city? Has it changed your original impression of the logo? Comment below.
FC Zürich 26-27 130th Anniversary Kit Released
Swiss club FC Zürich has officially launched its new 26-27 130th anniversary kit, celebrating a major milestone in the club's history. Made by Castore, the special-edition shirt follows the recent unveiling of the team's regular home and away jerseys for the upcoming season.
The FC Zürich 26-27 130th anniversary shirt draws inspiration from the club's deep history and the cultural diversity of the city of Zurich. It serves as a unique commemorative piece for supporters, adding to Castore's broader 26-27 collection for the Swiss side.
The new Castore FC Zürich 26-27 130th anniversary football shirt is available to purchase in the official club fanshop, joining the standard matchday options that were released earlier in July.
Bayern München 26-27 Away Pre-Match Kit Released
Alongside the away kit, Bayern Munich have officially unveiled their 2026-27 away pre-match shirt, featuring a color scheme that reverses the look of the away kit.
The shirt comes in a predominantly red main color, complemented by navy raglan sleeves. It also features the Trefoil logo, matching the design of the 2026-27 away kit.
LNZ Cherkasy 26-27 Conference League Kit Leaked
Pictures of the new LNZ Cherkasy 26-27 UEFA Conference League kit have surfaced online. Made by Macron, the new shirt will be worn during the Ukrainian club's upcoming European campaign.
The Macron LNZ Cherkasy 26-27 Conference League shirt introduces a bespoke look for the team. While the official launch details are yet to be announced by the brand or the club, the images showcase the distinct styling created by the Italian sportswear manufacturer for the competition.
LNZ Cherkasy's new 26-27 Conference League uniform represents an important milestone for the team as they prepare to compete on the European stage. The new kit is expected to be officially released and available for fans to purchase in the near future.
Al Riffa 26-27 Home Kit Released
The new Al Riffa SC home kit was released today. It is made by Offside and will be worn in the 26-27 Bahraini Premier League season.
The Offside Al Riffa 26-27 home jersey introduces a bespoke design for the Bahraini club, featuring the team's traditional colors. The shirt is complemented by standard sponsor logos and the official club crest on the chest, showcasing a clean and tailored look by the manufacturer.
The new Offside Al Riffa SC 26-27 home football shirt is currently available to purchase through the club's official retail channels.
No More Puma: Capelli Mafra 26-27 Away Kit Released
Portuguese Liga 3 club CD Mafra has unveiled its new 26-27 away kit, marking the beginning of a long-term partnership with Capelli Sport. The brand takes over as the club's official teamwear supplier, replacing previous kit maker Puma starting from the 2026-2027 season.
The Capelli Sport CD Mafra 26-27 away shirt introduces a bespoke design for the team as they compete in the Portuguese third tier. The new release features a customized look tailored to the club, signaling a fresh visual direction for the upcoming campaign.
Adidas Honors Lionel Messi's World Cup Career With Special Boots Campaign
Following his final World Cup appearance, Adidas has launched a special campaign celebrating Lionel Messi's incredible journey on football's biggest stage. Under the banner "Greatest of All Time," the brand pays tribute to the Argentine star by bringing together every pair of boots he has worn across his World Cup tournaments.
The campaign highlights the evolution of Messi's signature Adidas footwear, tracing his history from his tournament debut in 2006 up to the 2026 edition. By featuring all of his iconic World Cup cleats in one place, Adidas offers fans a visual timeline of his career, honoring his legacy and the memorable moments associated with each pair.
The tribute serves as a fitting homage to Messi's unparalleled impact on the sport. It perfectly encapsulates his enduring partnership with Adidas and celebrates his achievements throughout an illustrious international career.
🔹2006: Adidas F50 Tunit 'Argentina'
🔹2010: Adidas F50 Adizero 'Chameleon'
🔹2014: Adidas F50 Adizero Messi 'Battle'
🔹2018: Adidas Nemeziz Messi 'Energy Mode'
🔹2022: Adidas X Speedportal 'Leyenda'
🔹2026: Adidas F50 'El Último Tango'
Górnik Zabrze 26-27 Away Kit Released
Following the release of their home shirt on July 1, Polish Ekstraklasa side Górnik Zabrze have officially unveiled their new 26-27 away kit. Produced by Reebok, who signed as the club's technical partner for the upcoming campaign, the Górnik Zabrze 26-27 away jersey boasts a striking look in black and high-vis red.
Argentina 4-Star Logo Leaked
The 4-star logo that was prepared for Argentina ahead of the 2026 World Cup final has been leaked. As Argentina ultimately lost the match to Spain, this updated crest will never be used.
Notably, the two central stars are intended to be slightly larger than the outer ones, creating a subtle arched visual effect. Every star features the year of the victory - including one for 26.
Had Argentina secured the victory, this new logo would have been immediately used on celebratory merchandise and future kits. Instead, the national team will continue with their current 3-star badge.