Atlético Madrid Announce Riyadh Air Main Kit Sponsor Deal
Aug 10, 2023, by Chris
Riyadh Air, a new Saudi Arabian airline, and Spanish soccer club Atlético de Madrid have announced a multi-year sponsorship agreement.
Atlético Madrid Sign Riyadh Air Shirt Sponsorship Deal
Riyadh Air will become the main sponsor of the Spanish club. It hasn't been announced how much money Atlético get from Riyadh Air every year. They are rumored to pay a bit more than Amber Group (WhaleFin) did - around 45 million Euro/season. WhaleFin could remain the club's training sponsor.
For the Atlético home kit, the sponsor logo is dark blue with a white border; for the away the colors are the opposite.
The Atlético x Riyadh Air partnership promises to "create better experiences for fans around the world", according to Atlético de Madrid CEO Miguel Ángel Gil. He also said, "I am confident that this alliance with Riyadh Air will take our club to new heights."
Riyadh Air will start flights only in 2025
Riyadh Air's Chief Executive Tony Douglas added, "With this agreement, we are once again surprising the world as we move towards our inaugural flight in 2025."
Atlético Madrid 23-24 Kit - New vs Old Sponsor
The value of the sponsorship deal was not disclosed. Riyadh Air, which is owned by Saudi Arabia's sovereign wealth fund, the Public Investment Fund (PIF), will start flights in 2025.
Atlético Madrid x Riyadh Air Shirt Sponsorship Deal
✈️ Riyadh Air and Atlético de Madrid have signed a multi-year sponsorship agreement, replacing WhaleFin
🏆 Riyadh Air will become the main sponsor of the Spanish soccer club.
💰 The value of the sponsorship deal was not disclosed - rumored to be 45-50 million Euro/year
💼 Riyadh Air is owned by Saudi Arabia's sovereign wealth fund, the Public Investment Fund.
🛫❌ The airline will start flights only in 2025.
Do you think Riyadh Air/Saudi Arabia will sign sponsorship deals with more big football clubs in the future? Let us know in the comments below.
Bayern München 26-27 Oktoberfest Kit Spotted for Sale
The upcoming Adidas Bayern München 26-27 Oktoberfest jersey has been spotted hanging on retail racks ahead of its official launch in September.
Moving away from the club's traditional Bavarian-inspired palettes and subtle motifs of previous years, the new Wiesn shirt introduces a radical look featuring a vibrant, multicolored abstract graphic set against a black base. The energetic design is complemented by off-white Three Stripes on the shoulders, the classic Adidas Trefoil logo, an ornate heritage Bayern Munich crest, and cream sponsor detailing.
Bukayo Saka and Yan Diomande Debut Whiteout New Balance Furon V9 Boots
Arsenal talisman Bukayo Saka and Real Madrid signing Yan Diomande have both taken to the pitch wearing all-white New Balance Furon V9 boots at the start of the 26-27 campaign. Thanks to @volkyfootballboots.v2 for spotting.
As two of the primary headline athletes for New Balance's flagship speed silo, their synchronized switch away from standard on-pitch colorways to a whiteout look points toward an upcoming limited-edition pack or special release from the American brand in the near future.
It’s normal that brands hide their new flagship-shoes with a whiteout colorway until their release takes place officially, so competitors can’t already get an early glimpse into their newest design.
FC Vizela 26-27 Away Kit Released
Liga Portugal 2 side FC Vizela has officially launched its new away kit for the 26-27 campaign, manufactured by Kappa. The jersey introduces a black base complemented by vibrant light blue accents across the V-neck collar, sleeve cuffs, and club crest. A standout element of the design is Kappa's signature Omini logo tape running down the side panels, paired with monochrome light blue sponsor detailing for a cohesive look.