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All-New Seattle Sounders Logo Unveiled

As announced a week ago, the Seattle Sounders today presented their new visual identity and most importantly, club logo.

Seattle Sounders 2024 Logo

This picture shows the brand-new Seattle Sounders logo compared to the previous design.

In addition to the crest, the rebrand, which was initiated as the club head towards their 50th anniversary in 2024, also includes a variety of additional logos and a wordmark, all drawing from the club's history. There's also a celebratory collection featuring the new crest, marking the transition to the new brand in 2024.

Starting in February 2022, the club engaged various stakeholders from the Sounders community, including season ticket members, supporters and players. The result is a rebrand that embraces Sounders history and heritage fully.

Do you like the updated Seattle Sounders logo and other marks? Comment below.