PSV x Philips 110-Years Kit Released
Sep 2, 2023, by Chris
Dutch side PSV Eindhoven have launched a new commemorative shirt to celebrate its 110-year partnership with Philips, the world's longest-running partnership in football.
The partnership between PSV and Philips is historically very strong, with the club formally known as “Philips Sport Vereniging,” which can be translated as "Philips Sports Association". Philips are also the sponsor of the special shirt.
The Philips x PSV partnership is said to be the oldest still active sponsorship in history - a world record.
We've got something to celebrate. To honor our world record, we proudly present to you our brand new #PSVxPhilips Celebration Kit! 🔴 pic.twitter.com/5aTOc1nGEU
— PSV (@PSV) September 1, 2023
PSV 23-24 Philips Celebration Kit
This is the PSV 23-24 110-years Philips jersey, made by Puma.
The Puma PSV Eindhoven 2023-2024 110-years Philips shirt features red as the predominant color with a graphic pattern on the body formed by stripes and squares of classic uniforms from the club's history.
The Puma PSV 2023-2024 Philips Celebration shirt also includes an image of a feline in white on the sleeves and on the right side of the chest, while the PSV badge is placed on the left side in its current standard version.
Check out classic Philips SV kits on Football Kit Archive
PSV x Philips Kits
Made by Puma. What do you make of the Philips SV's 110-year Philips kit? Comment below.
First 2 Adidas 2027 Boot Packs Leaked
Video game modder BxR Mods has recreated the first two Adidas 2027 football boot collections, providing a clear preview of what the Three Stripes have prepared for early 2027.
The 2027 Base Pack marks an important transition for Adidas, centered around predominantly black uppers accompanied by heritage-inspired accent colors across all three core silos. Most notably, the collection features the next-generation Predator 27 with its classic fold-over tongue, the returning AdiPure line set to succeed the Copa franchise, and the updated F50 Hyperfast. Alongside the traditional black-based editions, the preview also showcases the first main pack of the year, the collection to be worn by Adidas' best players.
Both of these Adidas packs launch in January 2027.
Nike Inter Milan 26-27 Third Kit Leaked - New Image
A new image of the Nike Inter Milan 26-27 third kit has surfaced, confirming the retro-inspired look that pays tribute to the club's iconic 1997-98 third shirt worn during the Ronaldo era.
Adidas Liverpool 26-27 European Training Shirt + Collection Released
Liverpool and Adidas have officially unveiled their all-new European training collection for the 26-27 season. Promoted under the tagline "Made for Europe", the range will be worn by the squad during training sessions and media obligations ahead of Champions League fixtures.
The Adidas Liverpool 26-27 European training collection is built around a crisp white base complemented by vibrant red accents. The iconic Adidas Three Stripes run down the sleeves in red, while the chest displays a monochrome red Liverpool crest enclosed in a shield, alongside matching red Adidas and AXA sponsor branding. Streamlined paneling and high-performance cuts from the latest Adidas Tiro template complete the refined aesthetic.
The range includes authentic short-sleeve training tops, long-sleeve drill tops featuring integrated snood neck collars, and insulated sleeveless puffer vests. The complete Adidas Liverpool 26-27 European training collection is available now through the club's official online store and retail outlets.
Hong Kong 2026 Home Kit Released
Nike and the Football Association of Hong Kong, China have quietly revealed the new Hong Kong 2026 home shirt.
The Nike Hong Kong 2026 home jersey combines two shades of red in a subtle half-and-half design, with a centrally aligned chest layout. The circular HKFA crest is positioned right in the center of the chest, accompanied by a white Nike Swoosh directly beneath it.
First Time in 12 Years: Juventus Bring Back Long-Sleeved Kits on Pitch
Making his Juventus debut in the match against AC Milan, Nick Woltemade was the only Juventus player on the pitch wearing long sleeves. Excluding special-edition kits, the German strike became the first Bianconeri player made this choice since Andrea Pirlo and Claudio Marchisio back in the 13-14 season.
Remarkably, even Cristiano Ronaldo, a long-sleeve icon, never wore one during his time in Turin.
Liverpool Could Use a Text-Only Turkish Airlines Sponsor?
Liverpool have announced that Turkish Airlines will become the club's new shirt sponsor from the 2027-28 season, ending the Reds' 17-year partnership with Standard Chartered.
While early fan concepts have used Turkish Airlines' familiar circular bird logo above the wordmark, a text-only sponsor could also be a realistic option.
The airline previously used a simplified two-line “TURKISH AIRLINES” wordmark on River Plate's shirts between 2019 and 2022, while Turkish clubs such as Galatasaray and Samsunspor have also used streamlined typographic versions of the branding.
A text-only layout could give Liverpool's future Adidas shirts a cleaner, less crowded look. The final sponsor application has yet to be confirmed, with the partnership set to begin in June 2027.