Sweden x Adidas Extend Kit Deal Until 2030
Recently, the SvFF announced an extension of the contract with Adidas for another 7 seasons, meaning that Sweden will continue to wear Adidas kit until 2030.
Sweden x Adidas kit deal
Adidas has been supplying the Swedish team with kits since 2013 for a period of 10 years. Adidas will continue this role for the next 7 years.
Håkan Sjöstrand - Secretary General of the Swedish Football Association said:
It is gratifying to develop a successful collaboration around our national teams. adidas and Swedish football represent tradition and innovation. With our joint investment in street football, we are making an even greater effort to get more children and young people in Sweden playing the sport that means so much to so many.
The SvFF and Adidas want to promote football activities in Sweden through long-term street football initiatives. This will help to give children and young people an easier and more organized opportunity to play football, regardless of the conditions.
What do you think of Sweden extending their shirt supply contract with Adidas for another 7 years? Comment below.